The Brands, the Players, and the Surprise Plays
The UEFA Women’s Euro 2025 lit up social media and headlines across Europe. Discover how over 460,000 social mentions and 72 billion in reach turned the tournament into a PR and marketing masterclass.
- Adidas is dominating social engagement.
- Lidl is topping the traditional media charts.
- Cristiana Girelli, Alexia Putellas, and Alessia Russo became the internet’s favorite players to talk about.
But who is really winning UEFA Women’s Euro 2025 from a brand perspective?
Our latest report reveals the biggest surprises, smartest strategies, and the brand playbooks that is turning tournament buzz into long-term impact.
What You’ll Learn Inside the UEFA Women’s Euro 2025 Report:
- Which sponsor is topping social engagement and how they’re doing it
- Why a regional newcomer is outperforming global giants
- The innovation that is reshaping women’s football marketing
- What 460K+ mentions tell us about fan behavior and sentiment
- How the reach of UEFA Women’s Euro 2025 compares to the FIFA Club World Cup
Download the Full UEFA Women’s Euro 2025 Report
The must-read for sports marketers, brand leaders, and comms pros looking to level up their strategy.