What Makes Journalists Tick? Six Media Relations Rules to Live by




PR Manager

Inside this guide we reveal six media relations rules to live by and the biggest journalist relationship killers from journos themselves in 2023.


With newsrooms downsizing, new technology and AI shaping the future of storytelling, and ever-evolving social media platforms to adjust to, the world of journalism is shifting again. Meaning that journalists have less patience than ever for PR pitches that don’t hit the mark or media relations teams that aren’t responsive to their immediate needs.

However, the good news is that a large majority of journalists still see the value that PR plays. The current media climate allows plenty of opportunity for those who understand the principles of newsworthy storytelling and can be depended on to deliver timely, accurate information.


See more inside this guide.

Complete the form to access the guide