PR Comms strategy

Get Ahead of a PR Crisis: 7 Social Listening Best Practices

Social media enables conversations and opinions to spread like wildfire. A single incident can prove detrimental to a brand in a matter of minutes – not just in terms of brand perception but also sales – and be remembered for years to come.  A modern-day PR Crisis has become even more difficult to manage as channels of communication have evolved and changed.

With intelligent social media monitoring and listening technology, PR, Comms, and Crisis management teams have the tools they need to understand who’s talking about their brands, what they’re saying, where they’re saying it, and the sentiment behind it. Armed with this knowledge, brands can understand and get ahead of a potential crisis and act before it gains momentum.  

Our Guide ‘Get Ahead of a PR Crisis: 7 Social Listening Best Practices’ shows you how to: 

#1: Identify & Monitor Potential Sources & Stakeholders, including Organisational Leaders 

#2: Monitor & Benchmark beyond Your Sector 

#3: Define KPIs & Set Customised Monitoring Alerts  

#4: Determine the types of Deliverables, their KPIs, & their Frequencies 

#5: Evaluate the Severity of Your Brand “Crisis” 

#6: Measure the Impact of a Crisis on Earned Media, Owned Media, & Google Search 

#7: Analyse Data & Share Information 

You’ll also glean insights into how social listening has helped our clients to respond in potential crisis situations. 

Download Get Ahead of a PR Crisis: 7 Social Listening Best Practices now to keep your brands ahead of any incoming crisis. 





Social Media the PR Way – Enhance Your Strategy with Social Listening

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. 

Onclusive and Digimind – now part of the same company – have joined forces to shine a light on the impact of using social media in your PR strategy and give you AI enhanced tools to execute that strategy.   

What can social media do for you in PR? 

  • Show how global events are impacting your audience (and changing the opinions of that audience), 
  • Gives you valuable channels to share content through, 
  • Identify journalists and media contacts to approach with press releases,  
  • Predict an oncoming PR crisis by listening to how people are talking about your brand,  
  • Provide insights about a brand’s different audiences and drivers of sentiment. 

Ultimately, social media helps you improve the impact of your PR and communications activity. 

Download our guide for data insights on the most popluar social media platforms for PR and learn how to enhance your comms strategy with social listening tools.