Introduction
The 73rd Cannes Lions International Festival of Creativity took place from June 21-26, 2026, in Cannes, France, solidifying its position as the world’s most prestigious awards programme celebrating excellence in advertising, marketing, and creative communications. For media intelligence professionals, social listening specialists, and competitive intelligence teams, understanding the landscape of Cannes Lions 2026 winners provides critical insights into current industry trends, agency excellence, brand positioning, and creative storytelling that moves markets.
This comprehensive analysis examines the Cannes Lions 2026 ecosystem through data captured across 8 languages (english, spanish, french, italian, korean, japanese and thai) via Onclusive Monitor and Onclusive Social during the festival period (June 20-29, 2026), delivering actionable intelligence on award-winning work, industry movers, and thematic trends that shaped the conversation around Cannes Lions 2026.
Media and social data Overview
The reach and engagement surrounding Cannes Lions 2026 demonstrated the festival’s undiminished cultural relevance:
- 95,680 total mentions across traditional media and social platforms
- 107.4 million estimated reach across social media channels
- 41,000+ authors and influencers contributing to the Cannes Lions 2026 conversation
- 23,543 traditional media mentions, reflecting strong press coverage
- 8-language coverage (English, French, Spanish, Portuguese, German, Italian, Korean and Japanese)
Key engagement peaks
The conversation peaked at two critical moments: first on June 22 with coverage surrounding high-profile cultural moments and the presence of artist Olandria Carthen , whose participation elevated the festival’s cultural visibility beyond traditional advertising circles. This moment demonstrated how Cannes Lions 2026 attracts entertainment and music industry figures, broadening the festival’s appeal to mainstream audiences.
The second major peak occurred on June 23 when Oprah Winfrey received the 2026 Cannes LionHeart Award, generating significant mainstream media interest and cementing the festival’s position as a destination for cultural commentary and celebrity influence alongside advertising excellence. Together, these two moments – one centered on emerging entertainment talent and one on established cultural leadership – shaped how the broader public perceived Cannes Lions 2026 as a cultural event rather than purely an industry awards program.
Grand Prix and Gold Awards: The most mentioned campaigns
Across Cannes Lions 2026, 123 Grand Prix and Gold award-winning campaigns drove the largest share of voice in media and social conversation. The following 15 campaigns dominated industry discourse:
Top-performing campaigns by share of voice
| Campaign | Brand | Agency | Category | Award | Share |
|---|---|---|---|---|---|
| Chicken Screams for Coke | Coca-Cola | VML, New York / VML, São Paulo | Social & Creator Lions | Gold | 3.95% |
| The KitKat Heist | KitKat | VML, London / Burson, London | PR Lions | Gold | 3.69% |
| The KitKat Heist | KitKat | VML, London | Media Lions | Gold | 3.61% |
| T-Rex Leather | Lab-Grown Leather | VML, Paris | PR Lions | Gold | 3.24% |
| The Pub That Refused to Die | Heineken | LePub, Milan / Publicis, Dublin | Creative Strategy Lions | Grand Prix | 2.85% |
| Utrecht Energized | Renault | Publicis, Amsterdam | Experience- Innovation Lions | Gold | 2.56% |
| Bad Bunny Halftime Show – Shot on iPhone | Apple | Apple, Cupertino | Film Lions | Gold | 2.44% |
| Vaseline and the Real Nigerian Prince | Vaseline | LEO, Singapore | Social & Creator Lions | Gold | 2.20% |
| Could Have Been a Heineken | Heineken | LePub, Milan | Media Lions | Gold | 2.11% |
| Build Your Own Super Bowl Commercial | Uber Eats | Special, Los Angeles | Media Lions | Grand Prix | 2.09% |
| Could Have Been a Heineken | Heineken | LePub, Milan / LePub, São Paulo | Social & Creator Lions | Grand Prix | 2.08% |
| Could Have Been a Heineken | Heineken | LePub, Milan / LePub, São Paulo | Brand Experience & Activation Lions (Social Behaviour) | Gold | 1.96% |
| Dark Mode Ads | Plenitude | LePub, Milan | Media Lions | Gold | 1.88% |
| SOS POS | BCP | Circus Grey, Lima | Engagement – Creative Data Lions | Gold | 1.88% |
| 600K Network | Comando con Venezuela | Rainbow Lobster, Mexico City | Engagement – PR Lions | Gold | 1.86% |
Analysis of 123 Grand Prix and Gold awards mentioned in the media (digital news) and on social media, based on share of voice. Top 15
Campaign spotlight analysis
The Chicken Screams for Coke campaign by VML New York and São Paulo for Coca-Cola dominated conversations in the Social & Creator Lions category, demonstrating the continued strength of social-first creative thinking. The campaign earned its Gold award by leveraging influencer partnerships and UGC mechanics to drive authentic engagement.
The KitKat Heist emerged as a multi-platform phenomenon, earning Gold awards across PR Lions and Media Lions categories, with execution by both VML London and Burson London. The campaign succeeded by transforming what could have been a brand crisis into a global cultural moment through creative crisis communication.
The Pub That Refused to Die, created by LePub Milan and Publicis Dublin for Heineken (Creative Strategy Lions Grand Prix), represents the premium positioning of strategic creative thinking. The campaign documented a documentary-style story about Ireland’s last remaining village pub, transcending traditional advertising to create emotionally resonant content.
Build Your Own Super Bowl Commercial, executed by Special Los Angeles for Uber Eats, won the Media Lions Grand Prix by democratizing Super Bowl ad creation. Consumers could build their own commercial within the app, collapsing the traditional barrier between brand and audience and driving record sales during the campaign period.
Agency/Idea Creation Performance and Rankings
Of 122 agencies tracked across Cannes Lions 2026, LePub emerged as the dominant creative force, with particular strength in media-winning work for Heineken.
Top 15 agencies-idea creation by share of voice
| Agency/Idea Creation | Location | Primary Brand | Share |
|---|---|---|---|
| LePub | Milan | Heineken | 3.4% |
| LePub | Milan | Plenitude | 2.4% |
| VML | London | KitKat | 2.1% |
| Wieden+Kennedy | Mexico | Cerveza Victoria | 1.7% |
| LePub | São Paulo | Heineken | 1.7% |
| DAVID | London | Kotex | 1.6% |
| Rethink | Toronto | Heinz Ketchup | 1.6% |
| Circus Grey | Lima | BCP | 1.6% |
| VML | New York | Coca-Cola | 1.6% |
| Special | Los Angeles | Uber Eats | 1.6% |
| Publicis | Dublin | Heineken | 1.6% |
| JOHANNES LEONARDO/Adidas | NYC / London | Adidas | 1.5% |
| DAVID | Bogotá | Aguila | 1.5% |
| VML | São Paulo | Coca-Cola | 1.4% |
| LEO | Australia | Suncorp Insurance | 1.4% |
Agency insights
The dominance of LePub across Milan, São Paulo, and global operations underscores a broader industry trend: agencies with strong local-to-global execution models are outperforming purely global networks. LePub’s 3.4% share for Heineken work alone reflects how a single brand-agency partnership can command significant share in the awards conversation.
VML’s performance across multiple geographies (London, New York, São Paulo) and multiple brands (KitKat, Coca-Cola) demonstrates the strength of holding company scale when combined with local creative autonomy. The agency secured multiple Gold awards across PR Lions, Media Lions, and Social & Creator Lions categories.
Special Los Angeles’ execution of Build Your Own Super Bowl Commercial for Uber Eats represents a new model for media-winning work: technology-first creative that uses platform mechanics as the core creative idea rather than an execution detail.
Brand Performance and Market Share
Across Cannes Lions 2026, 391 brands earned recognition, with Apple leading overall brand visibility in the festival conversation. The brand’s multi-category presence across Entertainment Lions, Film Lions, and Health & Wellness Lions demonstrates the power of large-scale creative investment.
Top 15 brands by share of voice
| Brand | Primary Category | Share |
|---|---|---|
| Apple | Entertainment Lions | 2.7% |
| Apple | Film Lions (Classic Cinematic) | 2.3% |
| Amazon | Film Lions (Classic Cinematic) | 2.1% |
| Coinbase | Entertainment Lions | 1.9% |
| Heineken | Media Lions | 1.7% |
| Kendrick Lamar | Music Lions | 1.7% |
| Apple | Health & Wellness Lions | 1.4% |
| Heineken | Creative B2B Lions | 1.4% |
| Tiffany & Co. + Netflix | Entertainment Lions | 1.3% |
| BCP | Digital Craft Lions | 1.3% |
| KitKat | Media Lions | 1.3% |
| Adidas | Entertainment Lions | 1.2% |
| Heineken | Entertainment Lions | 1.1% |
| Apple | Social & Creator Lions | 1.1% |
| KitKat | PR Lions | 1.1% |
Brand analysis for Cannes Lions 2026
Apple’s dominance reflects its strategic positioning at the intersection of technology innovation, cultural commentary, and craft excellence. The brand’s multi-award approach across different categories (not concentrating all awards in a single discipline) creates multiple conversation threads, amplifying overall share of voice in Cannes Lions 2026 coverage.
Heineken’s consistent appearance across Media Lions, Creative B2B Lions, Entertainment Lions, and Direct Lions demonstrates the power of a brand that invests in multiple creative partnerships and conceptual approaches. Each campaign from Cannes Lions 2026 represented a distinct strategic angle rather than variations on a single theme.
KitKat’s visibility, driven largely by The KitKat Heist campaign, represents the value of crisis communications transformed into creative opportunity. Rather than defensive messaging, the brand embraced narrative momentum, creating a campaign that became part of cultural conversation rather than defensive brand management.
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Speaker program analysis: Industry voices at Cannes Lions 2026
The Cannes Lions 2026 speaker program featured more than 00 ndividual speakers across the festival’s conference sessions, representing a cross-section of creative leaders, brand strategists, technology innovators, and cultural figures. Social listening analysis across digital news and social media platforms captured conversations about these speakers, providing insight into which voices resonated most powerfully with the Cannes Lions 2026 audience.
Top 15 most mentioned speakers by share of voice
| Speaker | Position / Role | Share |
|---|---|---|
| Simon Cook | LIONS CEO | 5.3% |
| Patrick Bennett | Industry Professional | 2.7% |
| Anastasia Zemleanschih | Industry Professional | 2.2% |
| Jerry Bruckheimer | Producer / Entertainment Executive | 2.2% |
| Marc Pritchard | Procter & Gamble Chief Brand Officer | 2.2% |
| Phil Thomas | Cannes Lions Chairman | 2.0% |
| Mark Ritson | Marketing Educator / Commentator | 2.0% |
| André Toledo | DAVID New York Chief Creative Officer | 1.8% |
| Alessandra de Dreuille | Kraft Heinz Executive | 1.6% |
| Rachel Thornton | Adobe Chief Marketing Officer, Enterprise | 1.4% |
| Takashi Iizuka | SEGA Vice President, Sonic the Hedgehog Franchise | 1.4% |
| Alan Cumming | Actor / Cultural Commentator | 1.3% |
| Leah Wyar | Industry Professional | 1.3% |
| Alexis Omman | Industry Professional | 1.3% |
| Shuji Utsumi | SEGA President & CEO | 1.2% |
Speaker category breakdown and insights
Leadership voices: Simon Cook, LIONS CEO, led the speaker conversation at Cannes Lions 2026 with 5.3% share of voice, reflecting the importance of festival administration and strategic direction in the overall conversation. Phil Thomas, Cannes Lions Chairman, captured 2.0% share, indicating that institutional leadership from both LIONS organization and festival governance shaped significant discussion.
Brand leadership: Marc Pritchard (Procter & Gamble Chief Brand Officer) at 2.2% share and Alessandra de Dreuille (Kraft Heinz executive) at 1.6% share represent brand-side voices, indicating that Cannes Lions 2026 attracted C-suite marketing leadership whose perspectives on creative excellence influenced industry conversation.
Creative leadership: André Toledo, Chief Creative Officer at DAVID New York (1.8% share), anchored the agency-side conversation, demonstrating how individual creative leaders command significant share of voice when presenting award-winning work and industry perspective.
Entertainment and technology voices: The presence of Jerry Bruckheimer (2.2%), Takashi Iizuka (1.4%), and Shuji Utsumi (1.2%) reflects Cannes Lions 2026‘s increasing focus on entertainment, gaming, and technology sectors as primary drivers of contemporary creative thinking. These speakers elevated discussion of how entertainment intellectual property, gaming mechanics, and technology platforms shape modern brand storytelling.
Technology platforms and tools: Rachel Thornton’s appearance (1.4% share) as Adobe Chief Marketing Officer, Enterprise, positioned professional creative tools as integral to the conversation about Cannes Lions 2026, signaling the industry’s recognition that technical capability is foundational to creative excellence.
Cultural commentary: Alan Cumming’s presence (1.3% share) as cultural commentator and actor brought mainstream cultural perspective to Cannes Lions 2026, reflecting the festival’s evolution beyond industry-insider event toward cultural moment.
Simon Cook and LIONS CEO perspective
Simon Cook’s dominance at 5.3% share of voice reflects his authority as LIONS CEO in contextualizing the festival’s strategic direction. At Cannes Lions 2026, Cook’s commentary on industry transformation, the quality of entries, and the festival’s role in setting creative benchmarks dominated professional conversation. His public statements about the creative industry’s adaptation to AI, data-driven thinking, and global market dynamics were frequently cited and shared across digital news and social platforms.
Marc Pritchard and brand-side perspective
Marc Pritchard’s 2.2% share as Procter & Gamble Chief Brand Officer indicates the significant attention to how the world’s largest advertiser interprets Cannes Lions 2026 award-winning work. Pritchard’s commentary on creative effectiveness, brand-building principles, and P&G’s investment in creative partnerships shaped industry understanding of how Blue-chip brands evaluate Cannes Lions 2026 quality standards.
Mark Ritson and marketing education perspective
Mark Ritson’s 2.0% share reflects the role of independent marketing educators and commentators in synthesizing Cannes Lions 2026 insights for broader professional audiences. Ritson’s analysis of award-winning work, critical evaluation of industry trends, and educational content creation represent the growing role of thought leaders outside traditional agency and brand structures in shaping how the industry processes Cannes Lions 2026 learnings.Speaker category breakdown and insights
Keynote and Headliner Speakers: Celebrity and Influence
Beyond the general speaker conversation, Cannes Lions 2026 featured dedicated keynote and headliner presentations that attracted specific high-profile attention:
| Speaker | Position / Context | Share |
|---|---|---|
| Oprah Winfrey | 2026 Cannes LionHeart Award Recipient | 34.3% |
| Priyanka Chopra Jonas | Keynote Speaker | 28.6% |
| Eddy Cue | Apple Senior Vice President, Services | 11.3% |
| Demis Hassabis | Google DeepMind CEO | 5.3% |
| Marcel Marcondes | AB InBev Global CMO | 3.5% |
| Steven Bartlett | Entrepreneur / Media Personality | 2.7% |
| Stella McCartney | Fashion Designer / Sustainability Advocate | 2.4% |
| Mel Robbins | Motivational Speaker / Content Creator | 2.1% |
| George Russell | Formula 1 Mercedes Driver | 1.8% |
| Joon Silverstein | Coach Global CMO | 1.7% |
| Aaron Starkman | Rethink Global Chief Creative Officer | 1.7% |
| Susan Credle | Former Fallon Worldwide Global Chief Creative Officer / Lion of St Mark Recipient | 1.6% |
| Professor Brian Cox | Particle Physicist / Science Communicator | 0.8% |
| Maurice Lévy | Publicis Emeritus | 0.7% |
| Ndidi Oteh | Accenture Song CEO | 0.6% |
| Takeshi Sano | Dentsu President & CEO | 0.5% |
| Rich Silverstein | Goodby Silverstein Co-founder | 0.4% |
Keynote speaker theme analysis
The keynote and headliner program at Cannes Lions 2026 reflected three dominant industry preoccupations:
- AI and creativity – Demis Hassabis’s presence as Google DeepMind CEO at 5.3% share reflects the industry’s urgent need to understand AI’s role in creative work. Sessions focused on demystifying AI not as a replacement for human creativity, but as a collaborative tool that empowers storytellers.
- Cultural influence and business impact – Priyanka Chopra Jonas (28.6% share) and Oprah Winfrey (34.3% share) dominated keynote conversation, reflecting a broader industry recognition that celebrities and cultural figures wield real business leverage in building brand narrative.
- Sustainability and purpose-driven creativity – Stella McCartney’s appearance (2.4% share) underscored the continued industry focus on linking creative excellence to measurable social and environmental impact.
Oprah Winfrey’s LionHeart Award dominance
Oprah Winfrey’s 34.3% share of keynote speaker conversation reflects the magnitude of her presence at Cannes Lions 2026. As the 2026 Cannes LionHeart Award recipient, Winfrey’s keynote generated mainstream media coverage far beyond the traditional advertising and marketing audience. Her speech and presence at the festival elevated Cannes Lions 2026 into mainstream cultural conversation, with coverage extending beyond industry publications into general entertainment, news, and cultural commentary media. This crossover effect demonstrates how celebrity keynote speakers function as bridge-builders between the professional creative industry and broader popular culture.
Conference themes and industry conversation
The festival conversation across Cannes Lions 2026 centered on 39 thematic areas, with AI and innovation dominating nearly 24% of all thematic discussion combined.
Top conference themes by share of voice
| Theme | Share |
|---|---|
| AI & Innovation | 18.2% |
| Data-Driven Marketing | 14.4% |
| Creativity (General) | 10.4% |
| Creativity & Storytelling | 7.3% |
| Creator Economy | 5.9% |
| Innovation (General) | 5.3% |
| Demis Hassabis / AI & Creativity | 5.2% |
| Social Media Marketing | 4.5% |
| LIONS Creators (Young Lions focus) | 3.9% |
| Creative Strategy | 3.2% |
| Brand Experience & Activation | 2.3% |
| Sustainability | 2.3% |
| Diversity & Inclusion | 2.2% |
| Creative Commerce | 1.9% |
| Sports Marketing | 1.6% |
Theme insights
The dominance of AI & Innovation (18.2%) at Cannes Lions 2026 reflects the creative industry’s grappling with generative AI as both tool and existential challenge. Rather than defensive positioning against AI, award-winning work increasingly demonstrated AI as a creative accelerant that expands rather than constrains human creativity.
Data-Driven Marketing (14.4%) emerged as the second-most discussed theme, signaling a fundamental shift in how the creative industry legitimizes its work. The prize for Creative Data Lions at Cannes Lions 2026 highlighted data not as a constraint on creativity, but as a liberation, enabling hyper-precise storytelling at scale.
The Creator Economy (5.9%) and Social Media Marketing (4.5%) combined reflect a 10.4% share of voice focused on how creator-led content and social platforms are reshaping brand narrative. The Young Lions competition and LIONS Creators initiative (3.9% combined) underscore the industry’s investment in the next generation of creator-centric storytellers.
Daily session breakdown
The festival schedule for Cannes Lions 2026 generated conversation across 31 documented daily sessions, with awards announcements and keynotes driving the largest engagement.
Top daily sessions by share of voice
| Session | Day | Share |
|---|---|---|
| Monday Awards Announcements | Day 1 | 26.2% |
| AB InBev Creative Marketer of the Year Session | Monday | 18.7% |
| Oprah Winfrey Keynote – LionHeart Award Ceremony | Tuesday | 14.2% |
| Eddy Cue – Entertainment Person of the Year | Monday | 7.2% |
| Opening Night | Monday | 6.1% |
| Friday Awards Show | Friday | 4.4% |
| Wednesday Awards Show | Wednesday | 3.1% |
| Young Lions Competition | Friday | 2.3% |
| Priyanka Chopra Jonas Session | Wednesday | 2.1% |
| Tuesday Awards Show | Tuesday | 1.9% |
| Closing Party – Carlton Beach | Friday | 1.7% |
| Innovation Lions Showcase | Monday | 1.6% |
| Thursday Awards Show | Thursday | 1.4% |
| Susan Credle – Lion of St Mark Award Ceremony | Monday | 1.0% |
| Glass: The Lion for Change Presentations | Monday | 1.0% |
Session analysis
The Monday Awards Announcements (26.2% share) dominated festival conversation, indicating that award winners themselves-rather than speaker commentary-drive the largest share of media and social engagement at Cannes Lions 2026. This underscores the prize’s continued relevance as the primary news story of the festival.
The AB InBev Creative Marketer of the Year session (18.7% share) deserves particular attention: AB InBev became the first company ever to win this award three times, a historic achievement that generated significant industry commentary about scale, consistency, and the relationship between creative excellence and business growth.
The Oprah Winfrey LionHeart Award ceremony (14.2% share on Tuesday) represented the second-largest engagement moment, demonstrating how the festival uses cultural celebrity to amplify its reach beyond the traditional advertising and marketing audience.
Sponsors and Partners
The Cannes Lions 2026 festival attracted 27 major sponsors and partners, with technology platforms leading the investment and visibility metrics.
Top sponsors and partners by share of voice
| Sponsor | Share |
|---|---|
| 21.1% | |
| Meta | 14.6% |
| Amazon | 10.4% |
| TikTok | 9.1% |
| Microsoft | 8.6% |
| Adobe | 5.7% |
| Publicis Groupe | 4.8% |
| Procter & Gamble | 3.9% |
| Unilever | 2.6% |
| SEGA | 2.1% |
| Dentsu | 2.1% |
| Canva | 2.1% |
| AB InBev | 1.9% |
| Heineken | 1.7% |
| Coca-Cola | 1.6% |
Sponsor insights
Google’s dominant 21.1% share reflects both its scale as a technology partner and the high-profile presence of Google’s AI initiatives (DeepMind, Project Genie) in the Cannes Lions 2026 conversation. Meta (14.6%) and TikTok (9.1%) combined for a 23.7% share, emphasizing the social platform ecosystem’s centrality to the creative industry’s current strategic focus.
The presence of professional tools-Adobe (5.7%), Canva (2.1%)-alongside media platforms demonstrates that Cannes Lions 2026 sponsorship serves to showcase creative technology across the full ecosystem, from ideation through distribution.
Creative trends identified at Cannes Lions 2026
Beyond the awards themselves, Cannes Lions 2026 revealed five dominant creative trends reshaping the industry:
1. AI as creative partner, not replacement
Google made a prototype of “Project Genie” available, a first-of-its-kind experience that allows users to create interactive worlds from text prompts, photographic images, or a remixed gallery of over 20 premade worlds. The festival demonstrated that award-winning work increasingly leverages generative AI to expand creative capacity rather than constrain it.
2. Community as creative medium
Build Your Own Super Bowl Commercial and Copycats Welcome (Clash Royale) both demonstrated how brands can turn their audiences into co-creators, inverting the traditional brand-to-consumer communication hierarchy.
3. Local-to-global execution at scale
LePub’s dominance across Milan, São Paulo, and other markets highlights the premium agencies place on rooting creative work in cultural specificity while maintaining global coordination infrastructure.
4. Data and creativity converging
The Creative Data Lions category at Cannes Lions 2026 proved that data can be the seed of creative ideas, not merely a constraint. SOS POS (Circus Grey Lima for BCP) and 600K Network both weaponized data as narrative architecture.
5. Craft and artisanship as cultural counterweight
The success of handcrafted work-Tiny Coffee Shops (De’Longhi), Your Way Out (Coinbase), and Original Forever (Adidas)-suggests the industry is consciously valuing human-made craft as a counterbalance to the ubiquity of digital and AI-generated content.
Conclusion: The Future of creativity at Cannes Lions 2026 and beyond
The Cannes Lions 2026 festival revealed a creative industry in transition. The dominance of AI discussion, the rise of community-as-medium thinking, and the continued premium placed on craft excellence suggest that the industry is not choosing between human creativity and technological innovation, but rather orchestrating increasingly sophisticated collaboration between them.
For media monitoring and social listening professionals, the data from Cannes Lions 2026 demonstrates several actionable insights:
- Agency consolidation around excellence: LePub’s dominance and the multi-award success of specialist agencies suggest that brand leadership is consolidating around agencies that can execute at highest levels locally while maintaining global coordination.
- Brand visibility requires multiple creative angles: Apple, Heineken, and Coca-Cola dominated conversation not by concentrating awards in a single category, but by approaching multiple strategic challenges through distinct creative partnerships and conceptual approaches.
- Awards are cultural products, not just industry metrics: The 34.3% share of voice for Oprah Winfrey’s presence demonstrates that Cannes Lions 2026 has evolved beyond an awards show for industry insiders into a cultural event that attracts mainstream attention.
- Data, creativity, and cultural insight are converging: Award-winning work at Cannes Lions 2026 increasingly demonstrates that data-driven thinking, creative excellence, and cultural authenticity are not competing priorities but mutually reinforcing approaches.
The conversation around Cannes Lions 2026 will continue to shape creative strategy, agency positioning, and brand storytelling for the next 12 months. For PR and communications professionals, competitive intelligence teams, and social listening specialists, tracking these patterns provides early signals of industry direction and emerging best practices.
This analysis is based on Onclusive’s proprietary monitoring, covering media and social mentions, across 8 languages.
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About the Data
This analysis is based on social listening and media monitoring data captured by Onclusive Monitor and Onclusive Social from June 20-29, 2026, across English, French, Spanish, Portuguese, German, and Italian language sources. Data includes traditional news media, social media platforms, blog posts, and industry publications. The analysis covers public mentions, reach, and share of voice metrics for Cannes Lions 2026 awards, campaigns, agencies, speakers, and thematic content. Some data points reflect preliminary information and may be refined as final official results are published.
