A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor.
However, not all brand and PR agency relationships are created equal. We have all worked with external consultancies that greatly contributed to an organization, and others that didn’t really move the needle. For over a decade, Onclusive has been involved in hundreds of collaborations between our customers and their PR agencies, and we’re delighted to share the experiences and best practices we collected over the years in this whitepaper.
Download this whitepaper to read about:
- Reasons your business might work with a PR agency
- How to select the right PR agency for your business and best practices for onboarding
- Setting expectations around the PR agency’s role and working together
- Setting goals aligned with communications objectives and reporting on metrics that matter