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Webinars  / February 25th, 2021

The Complete Guide to Building an Impactful Relationship with your PR Agency

This webinar focuses on how to build a strong relationship between your PR agency and your brand. We discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. In this session our panelists provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship. Please join Bryan Pedersen, Chief Innovation Officer at MSLGROUP, Oriana Branon, Director of Corporate Communications at Bill.com, Carl Germann, Senior Marketing Manager, Content & PR at Monster, and Sean O’Neal, President of Onclusive on for this informational session.

In this webinar you will learn:

  • How to cultivate a productive relationship between a communications team and PR agency
  • Best practices when it comes to setting objectives and measurable goals with your PR agency
  • Key metrics your brand and agency should be tracking
  • Best practices for selecting a PR agency and common mistakes made in the onboarding process

Speaker Info

Bryan Pedersen

Chief Innovation Officer MSLGROUP

Oriana Branon

Director of Corporate Communications Bill.com

Carl Germann

Senior Marketing Manager, Content & PR Monster

Sean O’Neal

President Onclusive