In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed and in what format the releases should be sent.
To make these insights more actionable, we are launching a series of industry-specific benchmark reports with the first being focused on the Healthcare and BioTechnology.
Watch this on-demand webinar to learn:
- The most popular days and times to issue Healthcare/BioTech news and investor relations releases
- The most effective days and times to issue news for generating syndicates, social media engagement and editorial coverage
- Industry benchmarks for earned media sentiment
- Expert recommendations and best practices for successful Healthcare/BioTech news and investor releases