The 2019 News Release Benchmark Report



Posted: In: Whitepapers

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.

Onclusive’s data science team analyzed nearly 17,000 press releases to compile this whitepaper. The whitepaper reveals detailed insights and benchmarks to maximize the efficacy of your press releases.

In this whitepaper, you’ll learn:

  • Benchmarks for average social media and press engagement of news releases.
  • The best days and times to publish your news release to maximize social engagement and earned media articles.
  • Best practices for optimizing your press release performance by including multimedia.