Webinars  / March 18th, 2021

News Release Benchmarks for the Technology Industry

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release

In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.

To make these insights more actionable, we developed a series of industry-specific benchmark reports. The first focused on healthcare/biotech. This second report focuses on technology, as we’ve analyzed approximately 6,000 technology press releases from July to December 2020.

In this webinar you will learn:

  • The most popular days and times to issue technology news and investor relations releases
  • The most effective days and times to issue news for generating syndicates, social media engagement, and editorial coverage
  • Industry benchmarks for earned media sentiment
  • Expert recommendations and best practices for successful technology news and investor releases

Speaker Info

Sean O’Neal

President Onclusive

Brian Mossop

SVP, Director of Strategic Intelligence Methods+Mastery
Hinda chalew

Hinda Chalew

VP, Product Marketing Business Wire