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Case Studies  / April 26, 2021

How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

For 25 years, Monster has worked to transform the recruiting industry. Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly.

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Download this case study to learn how Onclusive helped Monster’s in-house and agency team:

  • Compare coverage volume, reach and social amplification with competitors
  • Identify the market whitespace to develop content related to timely topics
  • Understand their Share of Voice, Share of Reach and Power of Voice™
  • Analyze the website traffic and website actions driven by coverage