"The creation of our bespoke newsroom has been a gamechanger as we are in full control of the curation of our content. It's enabled us to bring our story to life to media in a way we weren't able to do before."
A leading UK bank sought to revolutionize its digital communications through the creation of a sophisticated online newsroom. The project aimed to provide journalists, customers, and industry analysts with seamless access to news, insights, and multimedia content while maintaining the highest standards of corporate communication.
The challenge: control, clarity and connected systems
Managing digital communications and media relations for a national bank presented several key challenges:
- Limited control over content curation and distribution timing
- Complex financial data needed to be presented clearly and accessibly
- Disconnected systems for managing media assets and content
- Inefficient processes for tracking media engagement
The solution: a custom online newsroom
They partnered with Onclusive to deliver a custom online newsroom that:
- Provides real-time content publishing with integrated analytics
- Features an intuitive categorization system for easy content discovery
- Streamlines multimedia content management through a single platform
- Enables sophisticated tracking of media engagement and content performance
- Delivers complex financial data through structured, accessible formats
The results: full control over content and timing
The organization’s Media Relations team now benefits from:
- Complete control over content curation and publishing timing
- Consolidated workflow through a unified content management system
- Enhanced tracking capabilities and actionable audience insights
- Strengthened position as a digital communications leader
- Increased engagement from journalists and media professionals
“The website is connected to our media platform so we benefit from a truly streamlined approach that acts in real-time. The insight we get on who is opening and reading our content is also fantastic for helping us regarding audiences.”
Ready to build a newsroom journalists want to use?
- Showcase your news through a platform that integrates with your website
- Manage all your media assets in one place
- Engage journalists and see who is opening and reading your content
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