We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes?
Watch this on-demand workshop led by two leading communications professionals who share examples of success and best practices for monitoring and reporting on the quality of earned media.
In This On-Demand Webinar You’ll Learn:
- How to incorporate qualitative metrics into media measurement & reporting
- What metrics are most helpful for proving the business value of communications
- Why to consider article relevance and publication reputation in your measurement
- Examples of successful communications measurement to the C-Suite