Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources.
Following this webinar we will share a worksheet to guide you through building a PR business case.
In this webinar, you’ll learn:
- How to define the challenges your team faces and how more resources will solve them
- Best practices for writing an effective business case document
- How to use data & technology to support your business case
- How to secure executive buy-in and showcase your ROI