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Webinars  / October 26th, 2021

How to Build a PR Business Case and Secure the Investment

Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources.

Following this webinar we will share a worksheet to guide you through building a PR business case.

In this webinar, you’ll learn: 

  • How to define the challenges your team faces and how more resources will solve them
  • Best practices for writing an effective business case document
  • How to use data & technology to support your business case
  • How to secure executive buy-in and showcase your ROI

Webinar Speakers

Lou Hoffman

President and CEO The Hoffman Agency

Dan Beltramo

CEO Onclusive
Date: October 26, 2021
Time: 2:00 pm EST