November 18, 2021

MANAGING CORPORATE REPUTATION WITH PESTLE ANALYSIS

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors.

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In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game.

In this webinar, you’ll learn:

  • Why monitoring external factors is key to reputation management
  • What is PESTLE analysis, and why use it for PR
  • Best practices for managing corporate reputation with PESTLE
  • Using sentiment monitoring, social listening and trending topics for your PESTLE analysis

Speakers

Philip Lynch

Senior Vice President, Insights & Consulting

Phil has 25 years’ experience in media analytics and strategic reputation consultancy. He started his career as a co-founder of Presswatch Media, which was acquired by TNS in 2006. He joined Kantar as Media Evaluation Director in 2008.

Phil has created media evaluation programmes for leading global enterprises including Diageo, Procter & Gamble, Unilever, Moet Hennessy and Dubai Holding. He has also led projects for several agencies of the European Union and the International Olympic Committee.

In 2016 Phil created a media analytics teaching programme for the University of Westminster in London and is a visiting lecturer to the University’s school of PR and Advertising.

Sean O'Neal

General Manager, US

Sean O’Neal is the General Manager of Onclusive North America where he oversees commercial operations.

For 25 years Sean has been building marketing technology businesses and has held executive positions at Nielsen, Sony, The Daily Mail, and others. Sean serves on various industry committees, sits on several advisory boards, and is a frequent speaker and editorial contributor for Forbes, The Cannes Lions Festival of Creativity, The American Marketing Association, and others.

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