June 29, 2022 1:00 pm

(GMT-05:00)

Measuring Up To Marketing: How PR Fits Into The Mix

While PR has recently grown in importance, there is still uncertainty around measuring its value and aligning those measurements with marketing & business success metrics. Today’s executive team needs to see PR as a business growth driver, but communicators have struggled to provide the same attribution for consumer behavior and revenue contribution as their marketing colleagues. During this webinar, we’ll discuss best practices for PR to measure and report into the C-suite and how to think about performance and metrics in ways that are more comparable to marketing.

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Amy Aylward

Senior Director, External Communications at Extreme Networks

Amy Aylward leads Extreme's external communications team. She is responsible for public relations and social media strategy. Amy is an experienced marketing and communications professional with experience in all things high tech as well as design, media, and creative industries. She previously held leadership roles at several PR agencies, Veracode, Monotype, and Avid.

Roxane Papagiannopoulos

Account Director of Customer Success, Onclusive

Roxane Papagiannopoulos is an Account Director of Customer Service with over 20 years’ experience in the PR software industry. She has experience on all sides of the customer experience including founding her own media analysis business, as global business manager of PR product development at NASDAQ and most recently heading up the PRgloo business in the US prior to the merger and creation of the new Onclusive.

In this webinar, you’ll learn:

  • How modern PR can measure up to other forms of marketing
  • Which metrics can consistently align both marketing & PR with business goals
  • Strategies for collaborating with marketing to increase impact
  • How to demonstrate to the C-suite that PR is a business growth driver