AP Planner: Turn upcoming events into timely media opportunities
Date: Thursday, November 12
Time: 1:00 P.M. EST
Duration: 20 minutes
Speakers: Danielle D’Agostino
Why Attend?
A strong story needs the right timing. Knowing what’s coming gives your team more time to develop relevant angles, prepare pitches, and connect your brand to the news agenda. In this 20-minute demo, we’ll show you how AP Planner helps you discover upcoming news events and use them to inform your PR planning, so you can get ahead of the next headline.
What you’ll see in this live demo:
- Discover upcoming news events: Explore what’s on the calendar to anticipate stories relevant to your brand or clients.
- Find timely news hooks: Identify opportunities to connect your expertise, announcements, or campaigns to upcoming events.
- Plan your outreach earlier: Use those opportunities to shape your communications calendar and prepare pitches before the news breaks.