June 25, 2020

Owned Media & the Growth PR Playbook

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.


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strategia PR

Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue.

In This Webinar You’ll Learn:

  • How owned media fits into the modern communications strategy
  • Building your digital footprint using owned media
  • Best practices for blog writing and design
  • How to measure the effectiveness of owned media

Dan Beltramo

Chief Innovation Officer

Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.

Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.

Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.

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