A Media & Social Media Intelligence Report
Who’s dominating energy media & social conversations, and who’s falling behind?
Discover how Centrica, Shell, ExxonMobil, and 7 other global energy leaders are navigating the Iran conflict, the AI demand shock, the energy transition, and rising consumer pressure.
Get exclusive insights from 16.6M+ social and media conversations. Discover which companies dominate online discussions, how CEOs shape industry narratives, and why LNG, BESS, and nuclear SMRs are reshaping energy visibility. Download the full report to see the rankings, challenges, and strategies you need to know.
Key Insights
- 7.76M social mentions for Shell – the most mentioned energy company on social media over 12 months, with simultaneous narratives across LNG, renewables retreat, and fuel price spikes.
- 35% of all Iran conflict media coverage focused on energy commodities and markets from February 27 to March 31, 2026 – not a side story, but a constitutive dimension of how the war is narrated, present every single day.
- $166/bbl the highest crude oil price on record, reached by Dubai crude on March 19, 2026, triggered a simultaneous explosion of content across financial media, X/Twitter, TikTok, and LinkedIn.
- 44.1% of consumer social media conversations about energy products focused on gas supply – massively amplified by Iranian strikes on QatarEnergy’s Ras Laffan facilities, the world’s largest LNG export hub.
- 54.7% of energy tech earned media on LinkedIn is positive sentiment – the highest of any category – with virtually no price or safety friction. Third-party authors frame it exclusively around innovation and project milestones.
LLM visibility for PDVSA – the second most mentioned company on social media (1.34M mentions over 12 months) – revealing a growing gap between earned media volume and AI search presence that traditional monitoring cannot detect.
growth trajectory for Nuclear SMR developers and retail energy challengers – new entrants winning the narrative in categories incumbents did not create and cannot easily enter with credibility.
of mainstream media energy coverage now focuses on financial results combined with stock market and shareholder payouts – more than one in five articles about the sector.
Ready for custom analysis?
Want to understand how your energy company performs against competitors? Our team can create a customized analysis framework for your specific needs.
What we can track:
- Your share of voice vs. competitors across social media, mainstream press, TV, radio, and newswire – across all 9 energy sector typologies
- Sentiment analysis of your key narratives (LNG strategy, energy transition, ESG, M&A, windfall profits, geopolitical exposure)
- CEO and executive visibility benchmarking against the top 86 energy CEOs in our dataset
- Sponsorship and partnership ROI measurement – from naming rights to sports events and industry conferences (CERAWeek, COP, Davos, World Energy Congress)
- Crisis communication impact assessment – including geopolitical supply disruption, force majeure events, and regulatory pressure spikes
- LinkedIn owned vs. earned media performance – how your content strategy compares to sector leaders and what professionals are saying about your brand
- LLM visibility tracking (GPT-5, Perplexity, Claude, Gemini) – how AI-powered search ranks and describes your brand vs. your competitors
