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Whitepapers  / October 27, 2021

How to Build a PR Business Case and Secure the Investment

Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team.

To get their approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when complete. Download this whitepaper and worksheet to guide you through the steps of creating and delivering an impactful PR business case.

Download this guide to:

  • Read about the reasons you may need to write a business case
  • Learn the key pillars that should be included in every business case
  • Learn how data and technology can support your business case
  • Receive a worksheet with interactive prompts to help outline your business case