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Whitepapers  / June 17, 2021

PR Campaign Planning: Why Analytics is Key to Success

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. Our recommendations are based on the frameworks developed by AMEC, the International Association for the Measurement and Evaluation of Communication.

Download this whitepaper to read about:

  • Setting your campaign objectives
  • Defining your audience and channels
  • Creating messaging that will speak to your audience and break through the noise
  • How to measure the success of your campaign initiatives