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Whitepapers  / December 6, 2021

State of The PR Industry Report: A Look Back at 2021

Interested in what your peers and executives think when it comes to the key PR questions? Read on!

Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily.

As we look back at 2021, here is a summary of the insights we collected this year, based on the polls we conducted during our webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Download this report to read answers to questions:

  • What’s been the biggest challenge in building a PR agency / brand relationship?
  • How do you use data and measurement to inform and shape your earned media strategy?
  • How do you currently get executive buy-in for investment in PR and communications?
  • How well does your executive team understand how to leverage PR?