We recently told you about the launch of AI-powered Panorama In Brief, which lets you synthesize and summarize thousands of news items and messages from social networks at the click of a button.
Today, In Brief gets a new version, based on a different technology: Listening In Brief. This intelligent summary functionality sits in the 5Ws section within your Social Listening platform. This means that granularity improves even further, and you can summarize general information or, on the contrary, very very specific information.
Example: You can summarize all the messages and information collected with your Social Listening about the US Elections as a whole, or more precisely :
> about Elections in Swing States only
> In Pennsylvania only
> In Pennsylvania only for Presidential Election
> In Pennsylvania only for Congress (Senate + House)
> In Pennsylvania only for the Senate
> In Pennsylvania only for the House of Representatives.
> In one Pennsylvania county only. etc…
These are indicative examples. In short, you can choose to summarize the finest level of your information and messages: a concept on the tag cloud, a peak on a trend curve, messages corresponding to a precise tag, a precise social media channel, a city, messages by a given source or influencer, negative information, etc. You can use all the analysis criteria present in the 5 Ws to refine your information and synthesize it in one click!
A Reminder of How In Brief Works and its Benefits
1. How does Listening In Brief Work in Practice?
The “Listening In Brief” tool lets you create customized summaries based on your areas of interest and the period you wish to analyze.
Using AI Sense artificial intelligence technology, it summarizes the first mentions displayed in your feed, according to your current filters (topics, languages, period) and sorting selections (by date, reach, interactions…). This can include social media posts as well as news articles. At the top of your feed, after clicking on the “In Brief” button, your summary is displayed!
Let’s take a concrete example: let’s imagine you want to follow the news and discussions surrounding HBO Max in the streaming sector. By selecting your topic “Streaming Market” and then “HBO Max”, you’ll instantly access a summary of the content of the mentions.
This flexibility extends to all your social listening and competitive intelligence, products, market, technology leaders…allowing you to switch easily between different market players like Netflix, Amazon Prime or Apple TV+, their leaders, strategies, offers, technology, portfolio, results etc…. This approach gives you a clear and immediate view of the topics driving the conversations collected on social media for all your monitoring axes.
B. What Concrete Benefits does “In Brief” Bring?
The tool radically transforms your approach to social intelligence thanks to several major advantages:
Firstly, it makes it considerably easier to understand market developments, whether they concern new trends, emerging products or technological innovations. Information is constantly updated in real time, ensuring maximum relevance.
For companies wishing to explore new territories or prepare pitches in new markets, Listening In Brief makes it remarkably easy to analyze little-known sectors. It also provides an effective overview of the conversations surrounding your brand and your competitors.
In terms of efficiency, users report significant optimization of their analysis time, ranging from 15% to 65% depending on the case. These gains are particularly noticeable when processing large volumes of information and understanding complex contexts. *
Last but not least, the tool proves particularly valuable for the regular follow-up of your analyses. By automating the generation of daily, weekly or monthly summaries on your brand, you not only optimize your time, but also enhance the clarity and regularity of your analysis reports.
(*) These productivity improvement statistics are based on average observations made when analyzing and deciphering new information.
II. In Brief in the 5 Ws
The 5 Ws are your key to analyzing all the messages collected by your social listening platform, i.e. the WHAT, WHEN, WHO, WHERE, HOW criteria. You can thus select the level of granularity of the information and messages you wish to summarize via all the criteria available in the 5 Ws, and also via all your query or classification keywords. All over the period of your choice.
1. Listening In Brief Generated According to your Queries
Select your collection query or tags filters to generate summaries with the precision of your choice.
Example: the neo-banking market or one (or more) specific neo-banks mentioned on Instagram, X, Reddit and Facebook.
In Brief: summary of messages about the neo-banking market vs. a summary about specific neo-banks
2. Listening In Brief Generated According to your Sorting Criteria
When you display your feed of mentions, you can sort them according to several criteria: by date (default), by relevance, by audience, by reach, by interactions (shares, likes) and by similar mentions. By choosing one or other of these sorting criteria, you can display mentions and therefore summaries of a very different nature.
Example: If I sort the mentions of the B&Q DIY store by “interactions”, the summary is dominated by Product mentions (DIY, home improvement, decoration). If I sort by Reach (or audience), these are Corporate mentions (employment, energy, marketing), about redundancies in the DIY sector, due in particular to the housing crisis. This means that “Listening In Brief” will be able to provide multiple summary facets according to sorting (and filtering) criteria . It therefore enables adaptability, flexibility and comprehensiveness of summarized topic types for a single brand.
In Brief: Summary of messages about the B&Q DIY and home improvement shop. Sorted by ‘interactions’ (left) and ‘reach’ (right).
3. Listening In Brief Generated According to the 5 Ws
You can display the summary according to the 5W analysis criteria of your choice.
Example: by displaying the top hashtags for sportswear brands such as Nike or Adidas, you can summarize news and product sales for these brands in just one click.
An AI-powered Listening In Brief using selected Nike and Adidas hashtags
Another example: you display the trend curve of mentions of an event. Clicking on the data point for a given day or hour allows you to summarize the corresponding news item, e.g. the January 23 WEF in Davos.
An AI-powered Listening In Brief summary of the day’s news and messages from the Davos WEF on January 23.
Examples abound. So here are all the input and selection options for displaying summaries of very specific data and information:
4. All your Analysis Keys for Displaying Listening In Brief
Here are all the filters and sorting criteria to help you select your “In Brief” summary as precisely as possible in Onclusive Social’s Listening:
Navigate through the filters:
- Time period
- Collection keywords
- Classification keywords (tags)
- Languages
- Channels (X, Facebook, News, LinkedIn…)
- Location (country, city, region)
By sorting criteria:
- Sort by date (default),
- by relevance,
- by audience,
- by reach,
- by interaction (share, like),
- similar mentions.
Browsing the:
- WHAT: Key concepts, Clusters, Wheel, Top Hashtags, Picture Wall
- WHEN: evolution curve point, mentions and reach
- WHERE: click on a media item, top shared links (for news), a geographic zone on the world map, a city on the Top Cities list, a Geolocation point
- WHO: latest mentions of a media outlet or influencer, gender, age, interests or profession of sender
- HOW: negative, neutral or positive feelings, a given emoji, a given emotion.
III. Possible Applications for Listening in Brief
In a world awash with data, Listening In-Brief is radically transforming the way we analyze and understand information. Discover how this powerful tool is revolutionizing eight key areas.
A. Instant News Detection: Don’t miss a Thing!
Imagine being able to instantly capture the essence of any major event, no matter how complex. Listening In-Brief does it for you.
Take the last U.S. presidential elections of 2024 as an example: faced with a deluge of information – congressional votes, governors’ races, county-by-county tallies – Listening In-Brief extracts the essentials.
A focus on a particular state… with a simple click, access a clear overview or dive into ultra-precise details by district. No more hours of reading to understand the issues – Listening In-Brief delivers crucial information in seconds.
B. E-reputation: Anticipate and Control your Image
Listening In-Brief dissects the factors shaping your reputation in real time:
- Instant identification of weak signals before they become crises
- In-depth analysis of brand perceptions
- Early detection of elements that amplify a crisis
C. Marketing Campaigns: Measure Impact in Real Time
Instantly assess the resonance of your actions:
- Capture initial reactions on the spot
- Analyze competitors’ performance
- Identify messages that hit home
The strength of Listening In-Brief? Transforming media and social media data into actionable insights for adjusting your live strategy.
D. Consumer Insights: Capture your Targets’ Signals
In-Brief reveals hidden trends in consumer behavior:
- Emerging needs
- Reactions to new products
- Star products
- Spontaneous viral messages
For example, monitoring and summarizing messages about New Balance perfectly illustrates this ability to identify models that really capture the public’s attention.
E. Competitive Intelligence: Stay One Step Ahead
Monitor your competitors with “surgical” precision. For example, the monitoring and analysis of pharmaceutical company Novo Nordisk in the GLP-1 sector demonstrates the power of Listening ‘In-Brief to :
- Detect strategic moves
- Analyze product launches
- Monitor governance changes
- Anticipate market disruptions
F. Trend Detection: Ride the Wave Before the Rest
Listening In-Brief synthesizes weak signals before they become mainstream:
- Emerging technologies
- Changes in consumer behavior
- Emerging social and cultural movements
- Spontaneous viral hashtags
G. Influence Analysis: Identify the Real Opinion Leaders
Accurately map the ecosystem of influence:
- Detect emerging micro-influencers
- Measuring the real impact of influencer campaigns
- Analysis of virality by theme
- Identification of key amplifiers and detractors
H. Fight Disinformation: Protect Your Reputation
In the age of fake news, Listening In-Brief becomes your shield:
- Early rumor briefing
- Monitoring the spread of false information
- Summary of the impact of fact-checking
- Synthesis of misinformation sources
The tool made a name for itself during the US elections by mapping and synthesizing the spread of certain fake news in real time.
For each function, In-Brief transforms heterogeneous data and messages into actionable insights, enabling professionals to make informed decisions in real time. It’s the essential tool for all those who want to stay one step ahead in their field.
Don’t wait to enhance and support your Social Listening analyses with artificial intelligence-powered functions.