Banking Technology Trends Shaping the Future of Financial Services

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Onclusive

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How emerging technologies are transforming banking operations, competitive landscapes, and executive priorities through 2030.

Our comprehensive analysis of social media conversations and mainstream media coverage about the banking industry, reveals a fascinating paradox in modern banking.

Banks are investing billions in advanced technologies. Yet customers consistently express a preference for human interaction over digital solutions. This contradiction shapes how financial institutions approach technology transformation in 2025 and beyond.

Through extensive social listening and media monitoring,we identified key banking technology trends driving industry discussions: 

  • AI and automation implementation
  • Super app banking evolution
  • Neobanking challenges and maturation
  • Sustainable and ethical banking innovation
  • Cloud computing and open banking ecosystems
  • Core system modernization
  • Cybersecurity and operational resilience
  • Data foundations and governance
  • Tech talent transformation

Interestingly, while blockchain technology generates the most discussion volume in our analysis, its practical impact has been more modest than anticipated. This disconnect between discussion and implementation highlights regulatory challenges, interoperability problems, and misaligned expectations about blockchain’s capabilities in banking.


Source: Onclusive Banking Industry Scan


AI and Automation: The New Brain of Banking

AI is the biggest change in banking technology today. Our research shows a gap between what customers see and what banks actually do. Customers notice chatbots and face recognition. But banks use AI for much more behind the scenes.

Banks invest heavily in AI for fraud detection, compliance reporting, and risk assessment. This happens in the background where customers don’t see it.

Generative AI Changes Everything

Among the most significant bank technology trends are smart AI systems that outperform traditional rule-based programs. They can understand and create content like humans do.

  • BBVA built a GPT Store with over 2,900 custom tools. This shows how banks can use AI across their entire business. 
  • JPMorgan Chase created the ‘LLM Suite’ for data analysis and market predictions. They also built IndexGPT to help customers analyze financial markets. The system processes huge amounts of market data and research reports. 
  • Morgan Stanley uses AI to help financial advisors find research for clients quickly. This makes complex financial information easier to understand. 
  • Barclays and NatWest invested heavily in AI governance. They created special committees to oversee AI use safely. This shows how important proper AI management is.

AI in Back Office Operations

Goldman Sachs uses AI to review documents automatically. This work used to take lawyers many hours. Now AI does it in minutes. And Deutsche Bank focuses on operational efficiency. Their AI systems process trade finance documents automatically. Processing time dropped from hours to minutes.

An example of Gen AI trends in the banking sector, detected and synthesized by In Brief, an innovative feature of Onclusive Social, powered by AI Sense.

 

Personalized Digital Services at Scale

Modern banking technology lets banks serve millions of customers with personalized experiences. Our social listening analysis shows customers want banking integrated into their daily activities.

Super App Banking: One App for Everything

Traditional banking apps only do financial tasks. Super apps do much more. Users can message friends, order food, and transfer money all in one place.

Our analysis of social media shows Cash App, Revolut, and Grab lead super app banking discussions. These platforms prove that combining services creates value for users.

WeChat started as a messaging app. Now over one billion users pay bills, book appointments, and manage money through it. This seamless integration is what traditional banks struggle to match.

 

Share of voice of Top Super App banking in English-language social media conversations. Q4 2024


Success Stories Around the World

  • Asian markets lead in super app development. Grab saw that many Southeast Asian users didn’t have bank accounts. So they created GrabPay to serve this market. 
  • Alipay grew from Alibaba’s shopping sites. Now it offers investments, insurance, and lifestyle services. It even has a credit scoring system called Sesame Credit. 
  • In Latin America, Rappi started with food delivery. They then added financial services through RappiPay. This shows how apps must adapt to local markets and payment habits.

Super apps see more than just transactions. They track shopping patterns, travel habits, and social interactions. This data helps them offer personalized services. For example, if you order food delivery often during work, they might offer a dining rewards credit card.

Cloud Computing and Open Banking Ecosystems

Cloud technology changed from a cost-saving tool to a strategic advantage. Banks now use cloud-first systems that scale quickly and connect with fintech partners easily.

API-First Architecture

Open banking rules pushed banks to adopt API-first designs. This lets banks work as platforms instead of closed systems. Third-party developers can build new services on top of bank infrastructure safely.

This creates new revenue streams. Banks expand beyond traditional banking channels. They earn money through partnerships with fintech companies.

Embedded Finance

Financial services now appear in non-financial apps. Payments, loans, and insurance integrate into shopping sites, ride-sharing apps, and digital marketplaces. This blurs the lines between banks and other service providers.

Modern banks use multiple cloud providers. This avoids depending on just one vendor. It also optimizes performance based on specific needs for speed, compliance, and cost.


Core Modernisation: Simplifying the Tech Stack

Old banking systems from the 1970s slow down innovation. Banking technology trends in 2025 focus on replacing these old systems with modern, flexible ones.

From Maintenance to Innovation

  • Traditional IT spending uses 70-80% of budgets just to keep old systems running. Modern banks flip this ratio. They spend more on new projects that help them compete better. 
  • Banks break down large, complex systems into smaller pieces called microservices. Each piece can be updated independently. This means faster feature launches and less risk when making changes. 
  • Software-as-a-Service solutions now handle most banking functions. This includes payment processing and regulatory reporting. These platforms cost less to maintain and offer cutting-edge features without internal development.


Cybersecurity and Operational Resilience

Advanced hackers target banks with sophisticated attacks that old security methods can’t prevent. Cybercriminals use AI-powered tools and social engineering tactics that bypass traditional defenses.

Modern security operates on “zero trust” principles. No one is trusted automatically, whether inside or outside the network. Every access request needs verification, regardless of who makes it or where they’re located.

Banks create digital copies of their entire technology systems. These “digital twins” help test responses to potential problems without risking real systems. JPMorgan Chase runs millions of cyber attack simulations daily using their digital twin platform.

Real-time monitoring systems now use AI to detect unusual patterns instantly. These systems can spot suspicious activity that would take human analysts hours to identify.


Data Foundations and Governance

Good data quality supports all advanced banking technologies. Without reliable data, AI systems fail and regulatory compliance breaks down. This makes data management a critical priority for every bank.

Modern data platforms track information from start to finish. They monitor data quality automatically and fix problems before they affect business operations. Machine learning algorithms optimize data storage and processing.

Banks need “AI-ready” data to power their machine learning systems. This means data must be clean, complete, and easily accessible. Many banks struggle because their data sits in separate systems that don’t communicate.

New techniques let banks analyze sensitive data without compromising customer privacy. Methods like differential privacy add mathematical “noise” to data sets. This protects individual privacy while still allowing useful analysis.


Tech Talent and New Ways of Working

Banking transformation needs new skills that traditional structures can’t support. The industry faces a critical shortage of professionals who understand both banking and modern technology.

Training programs help existing employees learn digital skills while preserving their banking knowledge. Leading banks are adopting software engineering practices like continuous integration and automated testing to launch features quickly while maintaining security.

Partnerships with fintech companies and universities provide access to specialized knowledge. Many banks now embed technology experts within business teams rather than keeping them separate.


Sustainable, ESG-Driven Innovation

Environmental and social concerns increasingly influence banking technology decisions. Our analysis shows sustainability as a major trend driving customer interest and media coverage.

Real Sustainability Initiatives

  • NatWest Group promised £100 billion in climate funding by 2025. They stopped lending to new coal projects. They also launched green mortgages with better rates for energy-efficient homes. 
  • However, NatWest faced criticism from farmers. Their app suggested reducing beef and dairy consumption to lower carbon footprints. This shows how sustainability efforts can create controversy. 
  • Bank of America committed $1 trillion by 2030 to support clean energy transition. This includes financing clean technology companies and creating new environmental financial products. 
  • UniCredit in Italy leads with investment funds focused on clean energy transition.


Real Change vs. Marketing

Genuine sustainability innovation changes core banking processes. For example, banks integrate environmental risk assessment into standard credit decisions. Leading banks get independent verification of their environmental claims. They set measurable targets and report progress regularly.


Neobanking Evolution: Digital Banking at a Crossroads

Digital-only banks changed how financial services work. Our social media analysis shows neobanks like Monzo, N26, Revolut, and Chime transformed basic banking. But they face big profitability challenges.

The Neobank Advantage

Digital banks don’t need physical branches. This cuts costs significantly. They can offer lower fees or free services. Their modern technology, built from scratch, enables rapid innovation and smooth digital experiences.

Nubank in Brazil shows this success. They serve over 70 million customers by using technology to reach people without traditional bank accounts.

Revolut and N26 expanded quickly across Europe. They offer multi-currency accounts and commission-free stock trading. Traditional banks struggled to match these features.

 

Share of voice of Top Neobanking brands in English-language social media conversations. Q4 2024

Profitability Problems

Many digital banks struggle to make money and their low-fee models need massive scale to work. Customer acquisition costs stay high. And competition intensified as traditional banks improved their digital services.

Many customers use neobanks as secondary accounts. They keep their main relationship with traditional banks. This limits neobank growth and profitability.

However, the neobank sector is maturing. The early phase of rapid growth is ending and now there’s more focus on sustainable business models and actual profitability. This means consolidation, specialization, and partnership models.


Conclusion: From Cost Centre to Innovation Powerhouse

Banking technology evolved from a necessary expense to a strategic advantage. Our research shows that understanding these bank technology trends is crucial for banks that want to dominate through 2030.

Key Takeaways for Leaders

Technology transformation needs comprehensive change management. It must address culture, processes, and infrastructure together.

Our research and analysis revealed a paradox. Customers often prefer human interaction despite significant technology investments. This shows the importance of using AI and technology to enhance rather than replace personal connections.

Good data quality and governance support all advanced technologies. Cloud computing and API systems create the flexibility needed for rapid innovation and partnerships.

Banks that view technology as an innovation driver rather than just a cost will emerge as leaders. Those that fail to embrace transformation risk becoming irrelevant.

 

The Path Forward

To stay competitive, banks must use high-performance social listening and media monitoring tools to: 

  • Detect industry trends quickly
  • Anticipate consumer behavior changes
  • Identify new opportunities before competitors

Continuous monitoring of social media conversations, industry news, and competitor moves is now crucial for navigating the changing banking landscape.

The future belongs to banks that successfully balance technological innovation with human-centered service. They create sustainable competitive advantages through strategic technology deployment. This enhances rather than replaces the personal relationships that customers still value.


About This Research

This article uses comprehensive social listening and media analysis data from Onclusive’s Banking Industry Scan. It examines technology trend discussions across social media platforms and mainstream media coverage.

 

Download our in-depth report on the banking sector in the mainstream media and social media.