TELUS, a global leader in telecoms, health, and agriculture, recognised the need to evolve from basic output metrics to a comprehensive and integrated communication measurement system that aligns with their purpose-led strategy and enhances their brand reputation.
TELUS’ communications team faced challenges in capturing the full impact of its communications efforts. Previous tools provided sentiment analysis and reputation tracking, but failed to measure brand perception accurately or connect PR activities with Public Affairs engagements. This result? A gap in understanding how communication efforts influenced stakeholders and overall brand reputation.
Together, TELUS and Onclusive designed a multi-award-winning, integrated measurement ecosystem that bridges the gap between tactical communications and strategic impact.
Key Outcomes:
- Impact Demonstration: TELUS effectively connects communications efforts with stakeholder feedback, showing their impact on brand and reputation.
- Actionable Insights: The Perception Tracker provides critical insights, helping TELUS refine strategies and make informed decisions.
- Strategic Guidance: Onclusive’s insights are essential for shaping TELUS’ messaging, PR tactics, and business strategies.
Download the full case study to learn more about how TELUS transformed its brand reputation management and elevated brand perception with Onclusive’s cutting-edge measurement tools and dedicated team of insights experts.
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