Whitepapers
Sign up for our Environment, Social and Governance Sector News Report
The ESG Sector News Report provides you with an immediate view of the headlines of the day and key upcoming news, giving you the knowledge to inform your plans and react as appropriate for your business.
Sent to you first thing every morning, our editors summarise the content from our Media Monitoring and Analysis and Forward Planning services.
Team
Onclusive
Team
Onclusive
Energy Sector Price Increase Media Evaluation Report
On 1 April 2022, the energy price cap increased for nearly 22 million customers. Supply and demand on the global wholesale market lead to an increase in the amount providers pay for electricity and gas, and this cost is now effectively being passed to consumers. Energy customers could be paying up to £700 more per year for their electricity and gas bills which has driven mass media coverage on the topic.
Our Energy Sector Price Increase media evaluation report will provide an understanding into the key topics that are resonating the most in the media and online, helping inform your communications strategy and PR plans.
Download the report, which includes key insights and uncovers:
- A mainstream media and social media breakdown revealing leading topics, notable coverage and share of voice
- Coverage surrounding the top voices who contributed to the conversation
- Social media engagement including notable tweets from media outlets and government
- An overview of stakeholder responses and reputational score
Team
Onclusive
Five crucial steps to a smarter communications strategy
Earlier this year we spoke to 6,000 members of the public and over 700 in-house communications practitioners. Our findings reveal some uncomfortable truths.
- The hype around some channels is overstating the current reality.
- Trust in news outlets is a complicated emotion.
- Data overload may be inhibiting insight?
“A really insightful report into the real truths in corporate communications. It uncovers the reasoning behind many of the changing audience attitudes and consumption trends we’re facing.” – Sophie Ponet, Corporate Affairs Communication Director for Europe, Levi Strauss & Co.
Download the definitive guide, which includes five steps to design and realise smarter communication strategies, and uncovers:
- The most polarising news sources
- The impact of news aggregators and platforms on your reputation
- Whether insight is becoming more data-driven and automated
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Onclusive
Download our events planner with the top events of 2022 you need to know
We’ve used our Forward Planning platform to capture the most noteworthy events & announcements of next year. Use this planner to help guide your communications strategy, making sure you plan ahead for the key events of 2022.
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Onclusive
BIOTECH AND HEALTHCARE NEWS: FIVE WAYS TO INJECT IMPACT INTO YOUR PRESS RELEASES
What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries.
In a recent webinar, Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and shared how to apply this knowledge to future communications tactics.
Download this whitepaper for advice on the following:
- The best timing to distribute news releases
- The importance of selecting the most credible and compelling spokespeople
- Cultivating authentic and trusted media relationships
- Keeping realistic perspectives on both your competition and metrics
Team
Onclusive
COP26 Media Evaluation Report
The COP26 summit is one of the largest global climate change debates in recent years. It is a hot topic for communications leaders who are increasingly charged with helping communicate and manage their brand’s reputation for sustainability. This report will provide an understanding into key themes that are resonating the most in the media and online, helping inform your communications plans and ESG strategy.
Download the COP26 media evaluation report, which includes key insights into the conference and uncovers:
- A media breakdown revealing leading themes, top media sources and notable coverage
- Daily trends relating to mainstream, social and search sources
- Coverage surrounding top spokespeople, principal partners, and CEOs
- Social media engagement including top tweets, most retweets, and hashtags that drove highest engagement levels
Key insights
- This week COP26 generated 22.7k news articles and 129k social media posts, with a combined potential audience of 4.1 billion people.
- Sky was the most prominent principle partner this week, being featured in 360 items. Jaguar was the second most prominent, with 168 items.
- Boris Johnson was the most prominent spokesperson this week, being quoted or mentioned in 8.54k items. The MP lobbying scandal continued to generate negative coverage for Mr Johnson, although many headlines did still focus on COP26 negotiations.
Team
Onclusive
How COVID-19 changed earned media and PR
COVID-19 has changed the world in many ways, not least how media is used by consumers and brands. While advertising budgets are under scrutiny, earned media has been relied upon more than ever to help brands – and governments – get their messages to their audiences.
But while earned media has enjoyed a surge of reliance and attention, it hasn’t come without its challenges. Now more than ever it’s critical that related activity is measured in order to prove its value and contribution to business reputation and growth.
In this report we explore:
- How consumption of different media channels has changed since COVID-19
- Which channels consumers trust for reliable information
- How the pandemic has sped up the digital transition of media
- How resilient print media is in the current climate
- The importance of values in communication
Christophe Dickès
Global Copyright Director & Strategic Projects Manager