Whitepapers
Building the Perfect Pitch and Nurturing Media Relationships
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.
With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that? Knowing your audience (both the authors and their ultimate readers), being on point with your pitch and building long-term relationships with journalists on trust and respect.
Download this report to learn the art and science of building the perfect media pitch:
- Get To Know Impactful Journalists & Create a Targeted List
- Build Your Pitch and Execute Your Campaign
- Measure Success and Optimise Your Strategy
- Nurture Relationships to Get More Media Placements
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Onclusive
Download the World Economic Forum Annual Meeting report
WEF Davos 2022 brought together around 3,000 investors, business leaders, political leaders, economists, celebrities and journalists to discuss global issues such as energy, the metaverse and the Ukraine conflict.
Our new WEF Annual Meeting media insights report provides an analysis of mainstream & social media trends and coverage during the global event. Our insights will help you communicate and manage your brand’s reputation for topics that are prevalent such as global warming, cybersecurity, trade & investment and healthcare.
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Sign up for our Environment, Social and Governance Sector News Report
The ESG Sector News Report provides you with an immediate view of the headlines of the day and key upcoming news, giving you the knowledge to inform your plans and react as appropriate for your business.
Sent to you first thing every morning, our editors summarise the content from our Media Monitoring and Analysis and Forward Planning services.
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Onclusive
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Onclusive
Energy Sector Price Increase Media Evaluation Report
On 1 April 2022, the energy price cap increased for nearly 22 million customers. Supply and demand on the global wholesale market lead to an increase in the amount providers pay for electricity and gas, and this cost is now effectively being passed to consumers. Energy customers could be paying up to £700 more per year for their electricity and gas bills which has driven mass media coverage on the topic.
Our Energy Sector Price Increase media evaluation report will provide an understanding into the key topics that are resonating the most in the media and online, helping inform your communications strategy and PR plans.
Download the report, which includes key insights and uncovers:
- A mainstream media and social media breakdown revealing leading topics, notable coverage and share of voice
- Coverage surrounding the top voices who contributed to the conversation
- Social media engagement including notable tweets from media outlets and government
- An overview of stakeholder responses and reputational score
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Onclusive
Five crucial steps to a smarter communications strategy
Earlier this year we spoke to 6,000 members of the public and over 700 in-house communications practitioners. Our findings reveal some uncomfortable truths.
- The hype around some channels is overstating the current reality.
- Trust in news outlets is a complicated emotion.
- Data overload may be inhibiting insight?
“A really insightful report into the real truths in corporate communications. It uncovers the reasoning behind many of the changing audience attitudes and consumption trends we’re facing.” – Sophie Ponet, Corporate Affairs Communication Director for Europe, Levi Strauss & Co.
Download the definitive guide, which includes five steps to design and realise smarter communication strategies, and uncovers:
- The most polarising news sources
- The impact of news aggregators and platforms on your reputation
- Whether insight is becoming more data-driven and automated
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Download our events planner with the top events of 2022 you need to know
We’ve used our Forward Planning platform to capture the most noteworthy events & announcements of next year. Use this planner to help guide your communications strategy, making sure you plan ahead for the key events of 2022.
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BIOTECH AND HEALTHCARE NEWS: FIVE WAYS TO INJECT IMPACT INTO YOUR PRESS RELEASES
What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries.
In a recent webinar, Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and shared how to apply this knowledge to future communications tactics.
Download this whitepaper for advice on the following:
- The best timing to distribute news releases
- The importance of selecting the most credible and compelling spokespeople
- Cultivating authentic and trusted media relationships
- Keeping realistic perspectives on both your competition and metrics
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