Whitepapers
Media Trends and Predictions 2021
The media world finds itself at a significant turning point – politically, economically, technologically and socially. What comes next? It’s never easy to predict, and especially so this year.
We have gathered the most valuable insights and opinions of our experts to reveal the 10 trends and forecasts of 2021. What does the future hold?
- Will media consumption habits acquired during the Covid-19 lockdown remain the same or will they change?
- Given the boom of social networks, how can companies build stronger relationships with their audience?
- How has consumers’ mentality changed with respect to the evaluation of brands and their advertising messages?
Our Media Trends and Predictions 2021 aim to support you in what is a relative uncertain future. It explores findings that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond.
Team
Onclusive
Dimension 2020 Report
Data is at the heart of addressable advertising. But with opportunity comes risk.
As advertisers and agencies find new ways to reach consumers in an addressable world our latest report considers:
- How do you keep advertising on the right side of the line between relevance and an unwelcome pursuit?
- How can brands ensure they advertise in a privacy-safe way?
- How can data be valued across your business?
- Why is ‘in-housing’ a positive?
As consumers use more connected personal devices to organise, curate and discover media the opportunities to reach them through advertising explodes. We’ve created this report to examine where data can best be leveraged in the pursuit of delivering better advertising.
The power of data: delivering better advertising in an addressable world is a summary of research from 8,000 consumers and interviews with some of the world’s leading thinkers in media planning and buying. Our findings present important considerations including:
- Relevance and instructiveness – keeping advertising on the right side of the line
- Bridging the gap between media planning and programmatic media buying
- Collect and using data responsibly, in a privacy-safe way
- Restoring consumer confidence in advertising
Team
Onclusive