Creating a media intelligence company that’s on your side

Portrait of Manuel Moerbach

Manuel Moerbach

CEO

Posted: In: Forward Planning, Insights & Analysis, Measurement, Media Monitoring PR & Comms Tools

Let’s make sense of it all

Creating a media intelligence company that’s on your side

 

The world we all work in

What’s it like to work in PR and Communications today? And how can a modern global media monitoring and measurement business help? We understand that PR and Comms are a vital component of any marketing mix and a valuable driver of business value. But demonstrating that can be a challenge. So managing, monitoring and measuring it has never been more important.

 

A changing media landscape

Creating a seamless way for you to manage, monitor and measure your media plans in a fractured, fast-moving media world is at the heart of Onclusive. We’re here to equip you with everything you need to demonstrate your success, inspire your team and prove and improve your value.

 

Creating trust

As more data becomes available, measurement and analysis become more powerful. And there’s a growing case to be made for just how crucial your role is to the business. The simple truth is that your audiences are far more likely to trust independent sources rather than paid advertising. So building brand trust through PR and Comms is where we believe you can make a real impact on business success.

 

Finding your value

We believe you should be able to build an accurate picture of your brand’s reputation, developing a thorough understanding of what works and what doesn’t. And you should be able to do it in real time Our proprietary technology helps you understand the monetary value of every piece of work you do. That means you can put a monetary value on every single release you Page 1 produce. And once you understand the value, you can share the true impact it has on the bottom line.

 

Demonstrating your value

Once you have the detailed picture, we’ll help you to analyse it. So you know what works and what doesn’t and can then continually refine and improve. We’ll also help you share this across the business through engaging infographics, charts and graphs — which is something the senior team will understand and be inspired by.

 

A partner for today

We know technology isn’t everything. Access to consultancy services can help to develop differentiated insights. And, for us, this is where the importance of people comes into play. Rich human experience and deep expertise forms part of our consultancy capabilities, giving you access to a team that really gets you and your objectives.

 

Tools of the trade

Alongside monitoring, analysis and consultancy, we know there’s a practical element for our clients too. A big part of their role is in developing plans, producing content and getting it into the right places. So the ability to quickly create media-rich press releases, identify the right journalists and publications, and distribute at the right time is vital. We’ve created an intuitive workflow that helps you simply develop content by just dragging and dropping media to create rich press releases. Our global contact database then gives you access to the journalists and publications that will help to deliver your objectives.

 

On your side

We’ve created Onclusive around our clients, understanding their needs, their challenges and their opportunities. Our people and technology offer a seamless experience. One that’s dedicated to proving and improving your value, and which can accurately demonstrate your impact on the bottom line.

Our technology, insights and expertise make sense of the fractured, fast-moving media world, helping you manage, monitor and measure your communications activity.

“Onclusive is a company created in response to the changing needs of our PR and communications clients, and we’ll continue to evolve with them.” Manuel Moerbach, CEO