Measurement

Get Ahead of a PR Crisis: 7 Social Listening Best Practices

Social media enables conversations and opinions to spread like wildfire. A single incident can prove detrimental to a brand in a matter of minutes – not just in terms of brand perception but also sales – and be remembered for years to come.  A modern-day PR Crisis has become even more difficult to manage as channels of communication have evolved and changed.

With intelligent social media monitoring and listening technology, PR, Comms, and Crisis management teams have the tools they need to understand who’s talking about their brands, what they’re saying, where they’re saying it, and the sentiment behind it. Armed with this knowledge, brands can understand and get ahead of a potential crisis and act before it gains momentum.  

Our Guide ‘Get Ahead of a PR Crisis: 7 Social Listening Best Practices’ shows you how to: 

#1: Identify & Monitor Potential Sources & Stakeholders, including Organisational Leaders 

#2: Monitor & Benchmark beyond Your Sector 

#3: Define KPIs & Set Customised Monitoring Alerts  

#4: Determine the types of Deliverables, their KPIs, & their Frequencies 

#5: Evaluate the Severity of Your Brand “Crisis” 

#6: Measure the Impact of a Crisis on Earned Media, Owned Media, & Google Search 

#7: Analyse Data & Share Information 

You’ll also glean insights into how social listening has helped our clients to respond in potential crisis situations. 

Download Get Ahead of a PR Crisis: 7 Social Listening Best Practices now to keep your brands ahead of any incoming crisis. 

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Social Media the PR Way – Enhance Your Strategy with Social Listening

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. 

Onclusive and Digimind – now part of the same company – have joined forces to shine a light on the impact of using social media in your PR strategy and give you AI enhanced tools to execute that strategy.   

What can social media do for you in PR? 

  • Show how global events are impacting your audience (and changing the opinions of that audience), 
  • Gives you valuable channels to share content through, 
  • Identify journalists and media contacts to approach with press releases,  
  • Predict an oncoming PR crisis by listening to how people are talking about your brand,  
  • Provide insights about a brand’s different audiences and drivers of sentiment. 

Ultimately, social media helps you improve the impact of your PR and communications activity. 

Download our guide for data insights on the most popluar social media platforms for PR and learn how to enhance your comms strategy with social listening tools.

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corporate reputation

CEO Index Report

CEOs of the world’s biggest listed companies have become powerful, personal brands; particularly those who are vocal in the public domain. For these leaders, everything they say and how they behave not only defines the public’s perception of them, but the reputations of the organisations they lead to. ​ 

With interest in global business leaders at an all-time high, Onclusive has launched the CEO Index: a dashboard that measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies.  ​ 

Inside our first CEO Index quarterly report, we look at who’s been making the biggest media impact in 2023 so far.

You’ll uncover:​ 

  • ​Which sectors and countries had the most talked about CEOs in the media​, 
  • Which countries’ media had the greatest share of voice​, 
  • What themes were most widely discussed in relation to CEOs​, 
  • Which CEOs made the biggest impact on a global and national scale​, 
  • How CEOs in the Energy & Utilities sector performed​, 
  • Which CEOs had the greatest impact in relation to ‘Leadership’.

This tells an interesting story of the global CEO landscape during the first three months of 2023; identifying who’s making the most impact in each sector, market, and on a global scale.​ 

 

Download to understand what’s driving engagement, how the biggest names in your sector are performing, and how you could do the same to maximise and enhance the profile of your CEO and brand.

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COP27 Media Insights Report

 

The outcomes of COP27 have strongly reinforced the need for businesses to play their part in creating a Net Zero world. As Environmental, Social and Governance (ESG) becomes a core business priority, sustainability has become a hot topic for comms leaders who are responsible for communicating their brands’ goals and progress.

 

Download the COP27 media evaluation report and discover: 

  • A media breakdown revealing leading themes, top media sources and notable coverage
  • Daily trends relating to mainstream media sources
  • Coverage surrounding top speakers, Partners, and attendees
  • Social media engagement across Twitter, LinkedIn, Facebook and Instagram including top posts, most shares, and topics that drove highest engagement levels

 

With sustainability performance linked directly to brand reputation and financial growth, it’s likely to sit at the centre of business and comms strategy for years to come. Over the course of the event, our Insights team analysed the mainstream and social media coverage to understand which topics and issues mattered the most and what key themes resonated across the media, to help inform your comms planning and ESG strategy for 2023.

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