Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.
Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more.
The Earned & Social Media Analytics report is accessible to current Business Wire customers as part of its Global-Mobile-Social-Measureable (GMSM) suite of services, and is delivered via a fully interactive, dynamic dashboard within the Business Wire NewsTrak system.
Key insights include:
- A measure of how much your news is being picked up in the media – the syndicated press releases and related press articles
- Where and how far your news is spreading – the top markets, and the number of people your news has potentially reached
- How much social media buzz is being generated around your news – how much your news is mentioned on Twitter and by which influencers
- The sentiment of your news coverage – how much of your media coverage is positive, neutral, and negative in tone
Business Wire is committed to providing best-in-class insights and analytics, and this is the next step in expanding its communications technology stack. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.
Onclusive maintains the largest media database in the world. This demonstrates how our data is extensible beyond our own core analytics platform, and is an example of how global organizations leverage Onclusive’s robust API capabilities as the foundation of sophisticated media reporting applications.
It gives me great pride that, after an extensive market evaluation, Business Wire selected Onclusive as its strategic partner. This announcement speaks volumes about the talent of our team, the sophistication of our technology, and the quality of our data. And for the first time ever, Business Wire’s customers will have unprecedented insights into the true reach and impact of their news.