How IHG® Hotels & Resorts Measured Bookings From Its “Clean Promise” PR Campaign




How IHG used PR intelligence to stay ahead during Covid-19

IHG® Hotels & Resorts is one of the world’s leading hotel companies, with
almost 6,000 hotels and 350,000 colleagues working across more than
100 countries to deliver True Hospitality for Good. IHG’s diverse portfolio of
differentiated brands is well known and loved by millions of consumers
around the world.

Among others, the hospitality industry was hit really hard during the Covid-19
pandemic. As the world adjusted to the new travel norms and expectations, in
Q2 2020 IHG launched the “Clean Promise” campaign to highlight its efforts
toward an enhanced hotel guest experience around the world by redefining
cleanliness and supporting guests’ personal wellbeing.

About this case study:

IHG, the world renowned hotel chain was looking for a global PR data and technology partner to evaluate their impact on implementing new science-led protocols.