How unified measurement changed everything for our clients
About Hopscotch
Hopscotch is a full-service communications agency working with a diverse portfolio of clients across Europe and beyond. With multiple international accounts to manage simultaneously, the team relies on reliable, consolidated tools to deliver daily intelligence, reporting, and strategic analysis at scale.
The challenge: scattered tools, duplicated effort
For an agency managing international clients across multiple markets, the core problem was fragmentation. Coverage was spread across different platforms, data lived in separate places, and producing consolidated daily reports meant hours of manual work — aggregating, formatting, sending — before anything reached a client’s inbox.
“Our biggest challenge was, without a doubt, optimising everything and being able to unify it all in one place. We have many international clients, and being able to have that coverage and measurement in a single platform — rather than several — saves the whole team many hours of work, especially for our daily reports”
— Tiziana Merlo, Communications & B2B Marketing European Coordinator, Hopscotch Spain
Daily impact: every morning, every client, automatically
The shift from manual clipping to automated press reviews was immediate and tangible. For clients spread across European markets, the team now extracts all coverage directly from the platform, which generates press digests automatically. They can see news from every country at a glance and send it straight to the client, ready for their inbox each morning.
“We have many clients for whom we send daily news bulletins, and many of them operate at a European level. Being able to pull everything directly from the platform, have press reviews generated automatically, and see all the news from every country at a glance to send to clients every morning has made an enormous difference”
— Tiziana Merlo, Communications & B2B Marketing European Coordinator, Hopscotch Spain
Most valued features: from endless spreadsheets to clear analytics
Above all else, the analytics module stands out. It gives the team the ability to create charts, organise information around the metrics and segments that matter to each client, and pull data across any timeframe — the last 24 hours, the last week, the last month. The result is a cleaner, more credible way to present performance.
“What we value most is, without a doubt, the analytics side. It lets us generate charts, organise information with the metrics and segmentations that matter to us, and extract data for any period — all without going back to the old way of sending an enormous press clipping with thousands of links and endless information in a giant Excel file”
— Tiziana Merlo, Communications & B2B Marketing European Coordinator, Hopscotch Spain
Support and partnership: a team that responds before the deadline
When daily newsletters need to go out on time, there is no room for delays. What Tiziana values most about Onclusive’s support is simple: speed. Having a trusted contact who responds immediately when something goes wrong — whether a failed export or a bulletin issue — means the team can always meet its commitments to clients.
“It is 100% effective. What we value most is how quickly they respond. Tempi is our trusted contact, and whenever we have a problem with an export or a bulletin — and we have deadlines to meet — they always get back to us as soon as possible”
— Tiziana Merlo, Communications & B2B Marketing European Coordinator, Hopscotch Spain