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Whitepapers  / December 23, 2020

Biotech and Healthcare News: Five ways to inject impact into your press releases

How can you use industry performance metrics to benefit your news releases?

What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries.

In a recent webinar, Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and shared how to apply this knowledge to future communications tactics.

Download this whitepaper for advice on the following:

  • The best timing to distribute news releases
  • The importance of selecting the most credible and compelling spokespeople
  • Cultivating authentic and trusted media relationships
  • Keeping realistic perspectives on both your competition and metrics