Whitepapers
2024 US Presidential Election Media Impact Analysis – Third Edition
Welcome to the third edition of our comprehensive analysis of the 2024 US Presidential Election media impact. Dive deep into the evolving landscape of media coverage as the candidate field narrows down, and the race intensifies.
Inside of this third edition, you’ll discover:
- Media Landscape Evolution: Explore how the media landscape has transformed throughout the election cycle as the candidate field has narrowed down. Gain insights into the shifting narratives and emerging trends that are shaping the discourse.
- Rise in Social Conversations: Discover how social conversations surrounding the election have surged, with a notable increase of 4.1%. Uncover the driving forces behind this uptick and the implications for public engagement.
- Top Five Traditional Media Trending Topics: Delve into the most prominent themes dominating traditional media coverage, including identity politics, foreign affairs, healthcare, the Trump indictment, and the Federal Government and the Judiciary. Gain a comprehensive understanding of the issues, capturing national attention and driving the conversation.
- Top Five Social Media Trending Topics: Explore the top trending topics on social media platforms, including border control and immigration, the Israel/Hamas conflict, foreign affairs, Ukraine, and the economy. Understand the social media landscape and its influence on public opinion and discourse.
Access the full report now to uncover the nuances and trends driving the media narrative in this pivotal election cycle.
Team
Onclusive
Industry Scan Report: Hotels
The hospitality industry faces labor shortages and sustainability challenges while feeling the effects of the cost-of-living crisis. To thrive during economic uncertainty, hotel brands must have a firm grasp of consumer priorities and concerns as well as new and emerging trends.
Inside the Hotels Industry Scan report, we analyze the social media conversations surrounding leading hotel brands and the wider industry to provide valuable insights into how the sector is evolving and adapting to new challenges.
We also include a list of crucial industry media contacts you should target with your communications and campaigns.
Our social listening analysis examines eight global hotel companies and brands:
- Marriott International
- Hyatt Hotels Corporation
- Accor Group
- Hilton Worldwide
- Jin Jiang International
- InterContinental Hotels Group (IHG)
- Meliá Hotels
- Pan Pacific Hotels
We also include a page dedicated to the industry disruptor, Airbnb.
Discover issues that are shaping the future of these brands and the hotel industry through social listening:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Key issues being talked about within the hotel industry
- The insights behind key topics consumers are discussing
- Conversations that are shaping the future of industry disruptor Airbnb
- Top top 15 influential sources talking about the hospitality sector
Stay ahead of the curve in the evolving world of hospitality – download your copy of the report today and unlock the insights driving success in this dynamic industry.
Team
Onclusive
2024 US Presidential Election Media Impact Analysis – Edition Two
As the 2024 US Election approaches, we’re thrilled to share our second report. This detailed analysis dives into how the media covers election candidates and the key issues shaping this important time. Using advanced media analysis and social listening tech, our experts turn data into insights, offering you a deep and impartial look at how the election cycle is unfolding across both traditional and social media platforms.
Inside our second report, you’ll discover:
- Who’s getting the most attention in national media and why
- What topics are getting the most coverage in key primary states
- How the media is covering energy and environmental issues and its impact
- Trends in social media discussions about candidates and important issues
- A preview of upcoming events related to candidates and key election topics
Team
Onclusive
Sector Scan Report: Automotive
With automotive brands in the USA, Europe, and Asia emerging as viable alternatives for affordable Electric Vehicles, they’re quickly changing the competitive landscape of the auto sector.
Inside this automotive report, we analyze the social media presence and performance of three leading breakthrough brands alongside established brands to tell an exciting story of how the sector and consumer perceptions are evolving.
We also include a list of key media contacts you’ll want to target with your communications and a calendar of relevant events and stories that will hit the news agenda in May, June, and July – giving you everything you need to maximize your PR impact over the coming months.
Our social listening analysis examines eight global automotive brands:
- Ford
- Toyota
- Honda
- Volkswagen
- Peugeot
- BYD
- Dacia
- Polestar
You’ll uncover revealing social media insights that are shaping the future of these brands and the automotive sector:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Sentiment breakdown for each brand over 12 months
- Key topics fuelling consumer discussions about the industry and individual companies
- The top 15 influential sources talking about automotive brands and topics on X (formerly Twitter)
Level up your understanding of what’s happening in the automotive sector and use it to your advantage.
Team
Onclusive
Travel & Transport CEO Media Impact Analysis
Travel and Transport CEOs continue to dominate headlines and shape social media discussions worldwide. As this industry continues to advance and shift, we examine online news and social media coverage of the world’s leading Travel and Transport CEOs between 01 January 2024 – 27 March 2024.
Inside our latest report, you’ll discover the key topics and issues generating CEO coverage, the pivotal figures making waves, and their profound impact on industry discourse.
Powered by Onclusive’s cutting-edge CEO Index and Social Listening capabilities, our analysis offers nuanced perspectives across sectors including Automotive, Airlines, Aerospace, Hotels, Catering, Public Transport, and Couriers and Delivery Services.
Here are just a few key insights from the report:
- Global CEO Standouts: Uncover the dominance of US-based CEOs in the global arena, with Tesla, Boeing, United Airlines, and Ford Motor leading the charge. French powerhouse, Stellantis, also claims a significant position among the top ranks.
- Themes Shaping Discourse: Leadership emerged as a focal point in Q1 and was the most discussed topic in relation to CEOs in every country.
- The Future of Electric Vehicles (EVs) Dominates: Unsurprisingly, EV development (and its challenges) was an extremely prominent topic for the Travel and Transport industry and was a key driver of CEO mentions globally, with one CEO concerned that the price war initiated by Tesla would end in a “blood bath”.
- Airlines Took the Lead in the US: In the US, the topic of airline safety that was discussed most widely. Social media mentions and online news surrounding the safety of Boeing aircraft and reports that David L. Calhoun would be stepping down as CEO by the end of the year skyrocketed media coverage.
To access the full Travel and Transport CEO Media Impact Analysis, download the report.
Team
Onclusive
Unlock Insights with Our Latest Insurance Industry Scan Report
Discover the pulse of the insurance landscape with our social listening analysis of nine leading global insurance brands:
- Allianz
- AxA
- Aviva
- Prudential
- Generali
- MAPFRE
- Mutua Madrileña
- AIA Group
- Crédit Agricole Assurances
Dive into our report to unveil invaluable insights shaping the future of these brands and the broader insurance sector and enhance your journalist outreach:
- Identify the most buzzworthy organizations
- Explore the topics and trends fuelling online discussions for each brand
- Gain insight into the key concerns and interests of policyholders
- Discover the top 15 influential voices discussing insurance brands on X (formerly Twitter)
- Access a curated list of essential journalists to enhance your media outreach.
- Stay ahead of the curve with upcoming news stories and industry events to effectively align your PR, Communications, and Marketing strategies.
Elevate your understanding of the evolving insurance landscape by downloading the report now.
Team
Onclusive
International Women’s Day: A Social & Online Media Data Analysis
On Friday, 8 March 2023, the world celebrates International Women’s Day (IWD). This year’s theme is #InspireInclusion, which “emphasizes the importance of diversity and empowerment in all aspects of society.” The campaign theme encourages everyone to champion inclusion in IWD 2024 and beyond.
Our data snapshot shows how the run up to IWD has sparked significant discussion, with four million more social media mentions than last year and two million more people speaking about #InternationalWomensDay.
In recent weeks, we’ve also seen topics related to women’s rights and equality go viral. Content like Georgia Ball’s golfing mansplaining video saw peak engagement in February across TikTok, Instagram, Facebook, & X (Formally Twitter), and mainstream news such as CNN in the US.
Download our data snapshot to discover:
- How the conversation around ‘Mansplaining’ grew in the lead up to IWD
- The most popular hashtags about IWD
- A special highlight on Iran and the fight against women’s rights violations
- Top global and local influencers
- How the discussion around IWD has grown
Team
Onclusive
Industry Scan Report: Banking
Our February social listening report hones in on five of the biggest global brands in the Banking Industry:
- Bank of America
- HSBC
- Barclays
- Santander
- BNP Paribas
Inside the report, you’ll discover valuable social listening insights from the last 12 months, including:
- Which bank is dominating social media conversation and why
- The main drivers of social media conversation surrounding these brands
- The top 10 hashtags associated with each brand
- Top media sources creating social commentary about the banking industry on X
We also share a comprehensive list of important March – April events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
Team
Onclusive