Whitepapers
Corporate Pride Month Pulse
The corporate pride communications landscape shifted dramatically in 2025. With 39% of Fortune 1000 companies scaling back their LGBTQ+ engagement and brands adopting “internal-only” approaches, the traditional rainbow marketing playbook no longer applies. Our comprehensive analysis of 85+ million social mentions and media coverage reveals which brands’ pride strategies succeeded, which brands maintained their commitment, and how the political climate reshaped communications
Key Statistics
- 39% of corporate pride programs scaled back in 2025
- 60% of companies cite Trump administration as primary reason for scaling back
- A total reach of 165.3 million in 2025 vs. 141.5 million in 2024 (a decrease of 14.4%).
Key Highlights
- Corporate pride strategy analysis across Fortune 1000 companies
- Deep-dive analysis of Disney, Amazon, Apple, PwC and Mercedes-Benz corporate pride approaches
- Impact of political climate on corporate pride communications
- Emerging trends: “internal-only” support and international market strategies
- Case studies of brands that bucked the corporate pride trend
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Onclusive
UN Ocean Conference 2025: How Social Media Captured a Global Turning Point
The third United Nations Ocean Conference (UNOC3), held in Nice from June 9–13, 2025, marked a historic milestone for ocean governance — and it didn’t go unnoticed online.
Despite competing with major global news events, the summit generated significant digital engagement and emerged as a powerful moment in the public conversation on ocean policy.
What drove this visibility?
Which themes dominated the conversation?
Who were the most influential voices?
Onclusive’s latest snapshot report breaks down the social media performance of UNOC3, revealing key engagement trends, leading topics, and the role of science, NGOs, and public figures in amplifying the ocean agenda.
Download the full snapshot to explore the data behind the momentum — and discover how this global event is helping bring ocean issues to the center of public, political, and media attention.
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Onclusive
Energy Industry Pulse 2025: Who Shapes The Narrative, What Drives the Conversation?
Key Media Trends at a Glance
This infographic highlights essential findings from our energy industry media analysis. Drawing from Onclusive’s research into 12 months of media coverage and social engagement, it visualizes which companies command attention, what topics drive consumer conversations, and which challenges are reshaping industry narratives.
What You’ll Discover:
- Share of Voice Analysis: See which of eight major energy companies dominates social and mainstream media presence.
- Consumer Priorities: Explore the top 5 topics energy consumers are discussing, with climate accountability leading at 45.9%.
- Industry Challenges: Understand the key hurdles facing energy companies, with Trump’s policies and deregulation representing 22% of discussions.
- Energy Transition Hurdles: Visualize the specific challenges companies face in balancing sustainability with profitability.
- Media Coverage Trends: Identify what mainstream media is focusing on, with diversification and renewables investment capturing 11% of coverage
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Onclusive
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Onclusive
Leading Through Perception: 2025 Global DEI Media Score
Beyond Policy: How Brands Shape Their DEI Narrative
In today’s interconnected world, how your brand’s diversity, equity, and inclusion (DEI) policies and initiatives are perceived matters as much as the policies themselves. Our 2025 Global DEI Media Score measures exactly this—tracking how effectively the world’s most influential brands communicate their DEI commitments across mainstream and social media.
What Makes a Media Perception Leader
The DEI Media Score doesn’t measure policy quality—it quantifies how effectively companies shape public perception through mainstream and social media.
This comprehensive scoring system (out of 100 points) identifies which brands have mastered the art of communicating their DEI initiatives in ways that resonate with stakeholders, build trust, and differentiate themselves in a complex social landscape.
Why Media Perception Matters
In a rapidly changing social and political environment, how effectively you communicate your DEI initiatives can:
- Shape and strengthen your brand reputation
- Build meaningful connections with diverse audiences
- Demonstrate authentic commitment to stakeholders
- Create competitive differentiation in your industry
The infographic highlights this year’s top performers who have excelled in these areas—brands that aren’t just implementing DEI policies but are effectively telling their stories in the media.
Get the Visual Insights
Want a quick, shareable overview of the 2025 DEI Media Score leaders?
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Onclusive
International Women’s Day 2025 Global Media Analysis
Uncover the Social & Mainstream Media Impact of #AccelerateAction
Our infographic reveals how International Women’s Day 2025 is driving significant engagement across digital platforms ahead of 8 March:
- 56,700+ active participants in online conversations
- 108,000+ social media mentions tracked in February alone
- 20,700+ mainstream media articles published
- Top influencers and viral hashtags driving measurable change
See What’s Driving the Global Conversation
Discover the trending hashtags, influential voices, and key media moments that are shaping discussions about International Women’s Day 2025 worldwide. From viral social peaks to mainstream media coverage of major announcements, this infographic provides a comprehensive snapshot of how #AccelerateAction is resonating across different platforms and regions.
Complete the short form below to download the infographic.
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Onclusive
Media Report: German Federal Elections – Key themes, narratives & coverage
On February 23, German voters will decide the country’s political future. With Friedrich Merz’s CDU leading in the polls, the election debate is dominated by the economy, security, and migration.
Key insights from our media report:
- Migration and Security Take Center Stage
Following the Bundestag voting controversy involving conservatives and the AfD, migration policy dominates the media agenda. CDU, FDP, and SPD have increasingly taken positions on the issue. - International Influence on the Election
Statements by Donald Trump and Elon Musk on German politics have sparked media attention, with Musk’s comments on the AfD fueling concerns about external interference. - Economic and Security Concerns in the Media
Inflation, labor market stability, and economic uncertainty remain key topics. Security-related events, including incidents in Aschaffenburg and Magdeburg, have intensified the debate on public safety. - Shifting Party Strategies
The AfD continues to shape the narrative, prompting CDU, FDP, and SPD to respond, particularly on migration and security.
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Onclusive