Media Monitoring for Agencies
Our media monitoring solutions provide the most comprehensive media coverage available, including digital, newswire, print, broadcast and radio coverage. Onclusive’s proprietary news crawler captures over 6 million pieces of digital content every day and has stored over 5 billion articles to date.
Easy & Customizable Reporting
Manual reporting is a top reason for lost productivity in public relations departments and agencies. Stop spending your time manually counting articles and use Onclusive’s highly customizable and powerful reporting tools.
Onclusive’s products are built for clients of all sizes. We regularly recommend our Enterprise solution to agencies who have a specific client that needs deep analytics and reporting capabilities. For agencies who need a solution that can service the media monitoring needs of many clients, our Pro platform is the perfect solution.
Clients need competitive insights and intelligence to help inform their PR strategies. All of Onclusive’s platforms are effective tools for monitoring competitors and gaining competitive advantages.
Advanced Metrics For Sophisticated Clients
For some clients, Share of VoiceA measure of the percentage of the market conversations that your brand owns compared to your competitors. and total mentions is not enough. They want to know the sentiment of those mentions and how many actions took place on their website as a result. With Onclusive’s Enterprise platform, you get access to Power of Voice™The leading content quality metric for PR and communications. Power of Voice™ is the only metric that combines content relevance, publication authority, social media amplification, and sentiment into a single competitive measurement., PR Attribution™Measure how many times people, after having read a piece of content about your brand, eventually visit your website and which actions they take – including pages visited, content downloaded, sign-ups, and sales – even if there is no backlink in the article. Understand the real impact of specific campaigns, articles, soundbytes, and journalists, and use outcome-driven data to inform your communications strategy., Sentiment AnalysisA measure of the attitude and perception of the public towards your business, keyword, or a piece of content published. This is measured on a scale of “positive”,”neutral,” and “negative.”, Brand ImpactUnderstand the impact your earned media articles have on brand sentiment and consideration., and Reader EngagementA measure of a variety of different metrics including: bounce rate, average attention, time on page, unique visitors, and scroll depth. metrics.
A Media Database Unlike Any Other
Leverage Onclusive’s Author Intelligence™ to identify which journalists, influencers and publications can have the biggest impact on your client’s business. Get to know who they are, what they write about, how often, and in which publications so that you can craft more compelling pitches.
License Our Data
Some of our agency partners prefer to license our data to help power their own white-labeled solution. If this is you, please contact us to discuss your needs in more detail.
PR Attribution™ 101
Without the ability to measure the bottom line impact of PR, communicators only know the amount and scale of media coverage they are getting about their brand. For communications professionals to continue to have a seat at the table, optimize their strategy in alignment with overall business and marketing objectives, and get the credit they deserve and the resources they need, knowing how earned, owned and newswire content drives actual business outcomes has become a necessity rather than a luxury.