PR & Communications

Platforms to manage & measure your PR strategies from start to finish.
Media monitoring with Essentials

Monitor Your Media

Leverage the world’s most powerful monitoring solution to capture brand mentions in digital, print, and broadcast media. Using our advanced sentiment analysis models, you can quickly and easily understand brand, publication, and article sentiment for yourself and your competitors, as well as the potential reach and social media impact of your earned media

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Prove Business Outcomes

Measure how many times people, after having read a piece of content about your brand, eventually visit your website and which actions they take – including pages visited, content downloaded, sign-ups, and sales – even if there is no backlink in the article.

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A list of authors in Onclusive's Media database

Find the Right Author and Outlet Every Time

Leverage our technology to identify which journalists, influencers and publications can have the biggest impact on your business – driving the most website traffic, social amplification, brand interactions, and revenue.

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earned media reporting

Spend Time Strategizing, Not Reporting

Save immense amounts of time by creating templates for regular reports which can be refreshed or reused for subsequent reporting cycles. The reporting suite also lends itself to everything from communications team information sharing all the way to executive, board and company-wide presentations.

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Powerful Brand Sentiment & Impact Solution

Get real-time survey feedback from your target audience to better understand the impact your promoted articles have on brand sentiment and consideration.

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Deep Analytics & Advanced Measurement

Onclusive is the first company to measure the impact of earned and owned media content at each crucial stage of the consumer journey, helping determine the quality, resonance, influence, and bottom line impact of every article.

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Optimize Your Messaging

To see which messages have the biggest impact, Onclusive created NEO™ – or News Engine Optimization – which is the next generation of SEO for communications. It shows the actual business impact of each soundbyte and key message and for the first time enables messaging optimization in the same way a search keyword strategy is optimized.

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Newswire Distribution

In 2019, Onclusive and Business Wire announced a strategic partnership. For almost 60 years, Business Wire has been connecting audiences with organizations — with millions of releases reaching countless readers, no other partner can give you the local, individual service that Business Wire can.

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Earn A Seat At The Table

Report on how your communications strategies are driving business growth and secure a seat at the table during the budget making process.

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Katie Watson VP of Communications, 23andMe
By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications and reporters we want to focus on moving forward. PR Attribution™ analysis also provides our leadership with the metrics they want to see, including ROI.” – Katie Watson
Case Study

How 23andMe Uses PR Attribution™ to Drive Business Outcomes

23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way to actually connect their PR to sales. They adopted Onclusive’s PR Attribution™ to understand which content directly impacted the customer journey and key business outcomes, and then evolved their communication strategy based on the best performing messaging, initiatives, publications and reporters.

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Webinar

Livongo: Messaging & Media Relations for an Award-Winning IPO

Watch this on-demand webinar to hear Jake Mazanke, Corporate Communications Manager at Livongo, discuss how his team crafted strategic press announcements and unique messaging to generate IPO success, set a standard for coverage across the industry, and tripled their website traffic — and how he used Onclusive to connect their national media campaign to tangible financial results.

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