Media Measurement

Media Measurement

 Proving performance through the entire consumer journey

Onclusive is the first company to measure the impact of earned and owned media content at each crucial stage of the consumer journey, helping determine the quality, resonance, influence, and bottom line impact of every article.

It all starts with advanced media monitoring which is powered by Onclusive’s proprietary news crawler. Including digital, newswire, print, broadcast and radio coverage, Onclusive provides the most comprehensive media coverage available. We then leverage artificial intelligence and machine learning to identify which stories are driving your customers down the purchase funnel.

Content Quality:
Power of Voice™

Engagement:
Reader Engagement

Influence:
Brand Impact

Action:
PR Attribution™

Power of Voice™

Power of Voice™ is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. No other metric can show a brand’s authority, beyond share of voice, against competitors in one simple chart.

The Most Powerful Content Quality Metric, A single Number That tells it all

Relevance: To You<br />
and Competitors

Relevance: To You
and Competitors

Our algorithm examines how the brand name and key terms are mentioned

Reputation: Authority<br />
of Publication

Reputation: Authority
of Publication

Reflects the likelihood that an article will rank highly in search results

Repetition: Social<br />
Amplification

Repetition: Social
Amplification

Includes social engagement (shares, likes, comments) the article has earned

Article Tone and<br />
Sentiment

Article Tone and
Sentiment

Accounts for positive, negative or neutral tone based on AI and human analysis

  • “Onclusive’s Power of Voice became one of our unifying communications metrics globally.”

    Gerry Tschopp Global Head of External communications for Experian
  • “Power of Voice transformed how we talk about success within the business and provides valuable insights that we can use as we plan future campaigns.”

    Gerry Tschopp Global Head of External communications for Experian
  • “Power of Voice is a focus for our team in measuring the true quality of our coverage, not just the quantity of articles that mention us and our competitors.”

    Robyn Hannah Senior Director, Global Communication, Dynamic Signal

Reader Engagement

Generating earned media is no simple feat. Unfortunately, obtaining a great piece of press coverage does not mean anyone is even reading it. PR teams have longed for a way to understand if their earned media is actually being consumed, and if so, by who and for how long. Reader Engagement from Onclusive answers these questions and identifies which stories, publications, and authors drive the best engagement with your content.

Brand Impact

With the latest AI-driven technologies we are able to analyze the sentiment of earned media and track how well your PR team influenced the tone of an article. But what about the sentiment of the reader? How did the article shape the opinion of its audience? Onclusive Brand Impact metrics answer key questions:

Which stories are influencing my audience?

Which stories are influencing my audience?

How is my content impacting sentiment around my brand?

How is my content impacting sentiment around my brand?

How likely are readers to take a desired action?

How likely are readers to take a desired action?

Which publications and authors drive the most impact for my brand?

Which publications and authors drive the most impact for my brand?

PR Attribution™

Understanding how content drives actual business outcomes is the link that has long been missing from PR measurement. Onclusive invented and pioneered the first true attribution approach for communications to demonstrate the real impact of earned and owned media by successfully making this connection. We measure how many people, after having read a piece of content about your brand, eventually visit your website and which actions they take – including pages visited, content downloaded, sign-ups, sales, and revenue. Now, you can leverage attribution metrics to understand the real impact of specific campaigns, publishers, articles, soundbytes, and journalists, and use outcome-driven data to inform your communications strategy.

  • “With Onclusive I can pinpoint exactly how many people are getting quotes and buying policies based on owned, earned, and newswire coverage. I can even go a step further with earned and newswire coverage and track these conversion events back to specific publications and in some cases even individual authors."

    Madison Hodges Brand Manager, Metromile