Message Optimization

Beyond Pull-Through: Optimize For Bottom Line Impact

Discover Which Soundbytes Are Actually Performing

Know which messages had the highest pull-through, which were amplified the most across social media, which drove the greatest amount of website traffic, and which generated the most website actions and conversions.

Automatic Insights

With Onclusive you can get automatic insights for optimizing a message strategy. Measure your message pull-through from an article all the way through to conversions on your website.

Optimize for Greater Impact

Now that you know which messages resonate with your audience, continue to refine, build and optimize your future PR efforts for ongoing performance improvements.

Understand Sentiment in Over 100 Languages

Our state of the art natural language processing (NLP) engine leverages artificial intelligence to deliver automated insights around the tone of earned media coverage for 104 languages.

Katie Watson VP of Communications, 23andMe
In addition, using Onclusive’s message optimization tool, NEO Messaging™, we are looking at the key messages and terms that are driving the most website traffic and actions. For example, ‘research’ is one of our key differentiators, so we track it very closely. So far, we’ve learned that if we only looked at message pull through, we would have deemed ‘research’ and ‘DNA testing’ to be the top performing sound bytes, while in fact the terms ‘study’ and ‘genetic testing’ generated more business impact with less pull through.

Airbnb and 23andMe: Achieving Success With The Heritage Travel Campaign

With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. People around the world are taking trips to connect with their ancestry, and that’s why Airbnb and 23andMe teamed up to make traveling to your roots easier than ever. They partnered to launch a communications program to promote their “Heritage Travel” concept and leveraged PR performance insights from Onclusive to optimize their strategy and demonstrate bottom-line impact.

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