Measure Earned Media Engagement
Onclusive is the only platform that can provide you with engagement metrics like time on page, average attention, scroll depth, and unique visitors for earned media. Understand these metrics for all of your promoted articles, both individually and in aggregate over time.
Understand Brand Impact with Reader Surveys
Get real-time survey results from your target audience to better understand the impact your promoted articles have on brand sentiment and consideration.
Reach & Frequency with Credibility
Once you have discovered your most valuable earned media using Onclusive, promote those articles to the intended audience at the desired scale, timing, and frequency. Then, leverage our Reader Engagement and Brand Impact analytics to measure the true effect of those promoted articles.
Nick Gentile
Ford experience strategist, GTB
Six Earned Media Strategies to Maximize Reach & Impact
The world as we know it is changing. The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing means that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company.
How Proteus Builds Brand with Earned Media
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. So, they looked to Onclusive for a solution to help build their brand using earned media.
