Measure Earned Media Engagement
Onclusive is the only platform that can provide you with engagement metrics like time on page, average attention, scroll depth, and unique visitors for earned media. Understand these metrics for all of your promoted articles, both individually and in aggregate over time.
Understand Brand Impact with Reader Surveys
Get real-time survey results from your target audience to better understand the impact your promoted articles have on brand sentiment and consideration.
Reach & Frequency with Credibility
Once you have discovered your most valuable earned media using Onclusive, promote those articles to the intended audience at the desired scale, timing, and frequency. Then, leverage our Reader Engagement and Brand Impact analytics to measure the true effect of those promoted articles.
Six Earned Media Strategies to Maximize Reach & Impact
The world as we know it is changing. The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing means that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company.
How Overstock Uses Paid & Earned Media To Drive Brand Engagement
Overstock’s biggest challenge was not just raising key messages above the industry noise, but also making the most noise possible during big sales events — in other words, amplifying the content that really resonated with customers to influence more of their target audience. Download this case study to learn why Overstock selected Onclusive to help them amplify their earned media and gain great insights into their customers.