Whitepapers
Mobile World Congress 2026: Media Evaluation Report
Mobile World Congress 2026 once again positioned Barcelona at the center of the global technology conversation, generating extensive media coverage and social engagement across the industry.
During the event, the conversation around MWC reached remarkable scale, with over 63,000 mentions across online and social media, 1.7 million social interactions, and a potential reach exceeding 3.6 billion people worldwide.
Our latest Media Evaluation Report analyzes how the event resonated across global media, highlighting the brands, technologies, and narratives that captured the most attention.
Among the key findings, Huawei emerged as the most mentioned sponsor and exhibitor, driven by its strong presence around mobile network infrastructure and AI innovations, including the launch of the Mate 80 Pro.
Using Onclusive’s latest GEO-tracking (Generative Engine Optimization) capabilities, the report also explores brand visibility in generative AI responses, identifying Honor, Qualcomm, and Samsung as the exhibitors most frequently referenced by AI systems.
Curious to discover who led the global tech conversation at MWC 2026?
Complete the form below to unlock the full Media Evaluation Report and explore the insights behind the numbers.
Team
Onclusive
2026 Oscar Nominations Media Impact Report
The Complete Media Intelligence Analysis of the 98th Academy Awards
Comprehensive analysis of social media and mainstream media coverage of Sinners, One Battle After Another, Marty Supreme, and all major nominees following the historic nominations announcement that broke all-time records.
What’s Inside
- Share of Voice Analysis – Which nominees and films dominate social and mainstream media conversations
- Record-Breaking Coverage – How Sinners’ historic 16 nominations drove unprecedented media engagement
- Top 15 Most Mentioned People – From Wunmi Mosaku to Timothée Chalamet: who captured social attention
- Top 15 Most Mentioned Films – International Feature Films dominate the global conversation
- Golden Globe Correlation – 100% of GG winners received Oscar nominations, what this means for predictions
- Social Media vs Critical Acclaim – Why Golden Globe winners ranked lower than expected on social
- International Film Breakthrough – Norway, Brazil, Tunisia lead the global Oscar conversation
- Diversity Milestones – Historic firsts driving substantial media coverage
- Oscars vs Golden Globes Comparison – Which event generates more media impact
- Gen Z & Millennial Engagement – How younger demographics engage with Oscar conversations
- 5-Day Data Analysis – January 22-27, 2026 insights
Key Findings
- 2.1M social media mentions generated by the 2026 Oscar nominations in just 5 days
- Sinners breaks all-time record with 16 nominations, surpassing Titanic, La La Land, and All About Eve
- Wunmi Mosaku tops social rankings at 6.50% share of voice, ahead of all Golden Globe winners
- 70% more media mentions than Golden Globes nominations (48,678 vs 28,609 articles)
- 120% greater media reach than Golden Globes (99 billion vs 45 billion impressions)
- 100% Golden Globe correlation – All 14 GG film winners received Oscar nominations
- 5 international films in the top 11 most-discussed, Norway’s Sentimental Value leads at #1
- 10 Black nominees for Sinners alone, a new Academy record for a single film
- Wagner Moura makes history as first Brazilian nominated for Best Actor
- 49% positive sentiment on social media vs 78% positive in traditional media
- Timothée Chalamet becomes youngest actor with 3 nominations since Marlon Brando
Team
Onclusive
Media Wrapped 2025
Comprehensive analysis of the most discussed news stories and global events of 2025, from elections that shaped nations to the conflicts that dominated headlines.
What’s Inside
- Top 6 Global Stories – Elections worldwide, Israel-Gaza-Hamas conflict, Russia-Ukraine War, President Trump’s policies, natural disasters, and Pope Leo XIV
- Regional Deep Dives – Dedicated analysis for USA, UK, France, Spain, Italy, Germany, and Latin America
- Media Impact Metrics – Mainstream media mentions vs. social media engagement for every major story
Key Findings
- Elections generated 297.9M mentions – Venezuelan legislative elections led with 3.4M mentions despite no race matching the 2024 US presidential impact
- Israel-Gaza conflict reached 283.1M total mentions – Trump’s October peace framework announcement drove peak engagement of 3.2M mentions
- Russia-Ukraine War sparked 125.3M conversations – The contentious Trump-Zelenskyy Oval Office meeting generated 14.3M mentions in one day
- President Trump dominated with 206.2M mentions – His Gaza peace plan, tariffs reaching 27%, and immigration enforcement drove continuous coverage
- Pope Leo XIV’s election captured 29.7M mentions – First US-born Pope elected 8 May following Pope Francis’s death
- Super Bowl LIX drew 951.7K US mainstream mentions – Philadelphia Eagles’ 40-22 victory over Kansas City Chiefs
Why This Report Matters
Understanding what captured global attention in 2025 helps communications professionals, journalists, and strategists identify narrative patterns, anticipate 2026 trends, and benchmark their own media impact against the year’s most significant moments.
Built from 28 million daily content pieces across 3+ million channels in English, French, Spanish, Italian, and German.
Team
Onclusive
Pharmaceutical Industry Scan 2025
Comprehensive analysis of social media and mainstream media coverage of Pfizer, Merck & Co., Johnson & Johnson, and 7 other pharmaceutical giants shaping healthcare’s future.
What’s Inside
- Share of Voice Analysis – Which pharma companies dominate social and mainstream media conversations
- Challenge Landscape – The 15 critical obstacles facing pharmaceutical companies in 2026
- AI Pipeline Revolution – How artificial intelligence is transforming drug discovery and development
- Genomic Therapies Deep Dive – CRISPR, CAR-T, and mRNA developments beyond COVID-19
- Vaccine Trust Analysis – Measuring declining confidence and policy shifts impacting immunization
- Trump Policy Impact – TrumpRx, tariffs, and pricing reforms reshaping the industry
- Hashtag Performance – Top-performing social media campaigns and patient movements
- Media vs Social Comparison – What journalists cover vs. what consumers actually discuss
- LinkedIn Landscape – What pharma companies post vs. what professionals and users discuss about them
- 12-Month Data Analysis – November 2024 to October 2025 insights
Key Findings
- Pfizer dominates social media with 10.4M mentions vs. 1.01M in mainstream media
- COVID vaccines aftermath drives 16.85% of social conversations – the industry’s most discussed topic
- Supply chain diversification tops 2026 challenges at 25.1% amid geopolitical risks
- Innovation & R&D accounts for 50.30% of pharma companies’ LinkedIn content vs. 28.3% focused on drug pricing in earned discussions
- AstraZeneca leads AI pipeline discussions at 16.1%, outpacing Pfizer and Eli Lilly
- Only 0.11% of drug conversations link medications to their manufacturers – fragmented brand awareness
- Childhood vaccination debates dominate 42% of vaccine discussions following policy shifts
- Regulatory & Safety Support leads AI applications at 34.3% of pharma AI conversations
- Pfizer captures 50.56% of discussions around Trump’s pharmaceutical policies
- FDA approvals account for 33.9% of mainstream media coverage vs. mixed social sentiment
- Eli Lilly’s Mounjaro generates high engagement in GLP-1 weight-loss category
Team
Onclusive
Team
Onclusive
Team
Onclusive