Whitepapers
BIOTECH AND HEALTHCARE NEWS: FIVE WAYS TO INJECT IMPACT INTO YOUR PRESS RELEASES
What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries.
In a recent webinar, Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and shared how to apply this knowledge to future communications tactics.
Download this whitepaper for advice on the following:
- The best timing to distribute news releases
- The importance of selecting the most credible and compelling spokespeople
- Cultivating authentic and trusted media relationships
- Keeping realistic perspectives on both your competition and metrics
Team
Onclusive
MANAGING CORPORATE REPUTATION WITH PESTLE ANALYSIS
Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.
This puts communications and PR front and center as the stewards of corporate reputation. However, today there are many internal and external influencers that affect how companies and brands are perceived. These factors need to be constantly monitored and addressed to allow PR pros to get ahead of any reputation concerns and strategically shape their corporate image.
Download this whitepaper to learn about:
- What is PESTLE analysis, and why use it for PR
- The link between sustainability and corporate reputation
- How to apply the PESTLE Analysis to you PR strategy to strengthen your corporate reputation
- Using sentiment monitoring, social listening and tracking trends for PESTLE analysis
Team
Onclusive
HOW TO BUILD A PR BUSINESS CASE AND SECURE THE INVESTMENT
Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team.
To get their approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when complete. Download this whitepaper and worksheet to guide you through the steps of creating and delivering an impactful PR business case.
Download this guide to:
- Read about the reasons you may need to write a business case
- Learn the key pillars that should be included in every business case
- Learn how data and technology can support your business case
- Receive a worksheet with interactive prompts to help outline your business case
Team
Onclusive
THE ULTIMATE GUIDE TO EARNED MEDIA STRATEGY & MEASUREMENT [Whitepaper]
We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media.
To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success. Read how earned media is key to showcasing business impact and ROI.
Download this whitepaper to read about:
- Setting the right earned media objectives for your brand
- Developing your content strategy with thought leadership in mind
- Implementing a comprehensive content distribution plan
- Earned media measurement & strategy success stories
- Measuring KPIs that matter & optimize your strategy
Team
Onclusive
PR CAMPAIGN PLANNING: WHY ANALYTICS IS KEY TO SUCCESS
An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.
The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. Our recommendations are based on the frameworks developed by AMEC, the International Association for the Measurement and Evaluation of Communication.
Download this whitepaper to read about:
- Setting your campaign objectives
- Defining your audience and channels
- Creating messaging that will speak to your audience and break through the noise
- How to measure the success of your campaign initiatives
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Onclusive
CRISIS COMMUNICATIONS: PREPARATION AND MANAGEMENT ESSENTIALS
While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent response across channels. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.
However, if you have the proper crisis management plan in place, it is easier to effectively manage a crisis and protect your brand reputation, ultimately safeguarding your entire organization.
Download this whitepaper to read about:
- Actionable steps to prepare for a PR crisis
- “Dos” and “Don’ts” during a PR crisis
- How to move on from a PR crisis through reflecting on outcomes and data analysis
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Onclusive
PR ATTRIBUTION™ 101
Without the ability to measure the bottom line impact of PR, communicators only know the amount and scale of media coverage they are getting about their brand. For communications professionals to continue to have a seat at the table, optimize their strategy in alignment with overall business and marketing objectives, and get the credit they deserve and the resources they need, knowing how earned, owned and newswire content drives actual business outcomes has become a necessity rather than a luxury.
However, if it was easy, everyone would be doing it. Truly understanding the customer journey from PR through to an engagement with a brand has been a tough challenge that few technologies address.
Until now.
In this PR Attribution™ deep dive, you’ll learn how to:
- Understand the business impact of your efforts.
- Align with business goals that matter to your leadership.
- Gain C-Suite buy-in for PR initiatives and resources needed to drive them.
- Find tools and technologies that support your efforts.
- Effectively outline, implement and use a PR impact measurement strategy.
Team
Onclusive