Whitepapers

2024 US Presidential Election Media Impact Analysis Report

As the world prepares for the US Election 2024, we’re excited to bring you our first quarterly report which analyses media coverage of the election candidates and prominent issues shaping this pivotal election cycle. Using our cutting-edge media analysis and social listening technology, our expert analysts transform data into knowledge – bringing you in-depth, impartial insights about how the election cycle is playing out across mainstream and social media.

 

Inside our first report you’ll discover:

  • Which candidates are dominating the national media discussion and why
  • Key issues impacting Primary State media coverage
  • Media coverage and impact in relation to energy and the environment
  • Social media conversation trends surrounding candidates and important issues
  • Upcoming events relating to candidates and issues covered in the 2024 election

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CEO Index Report: Q3

In the era of 24/7 news cycles and instant social media updates, CEOs wield unprecedented influence over brand perception. Their actions, statements, and public appearances can either bolster or jeopardize the reputation of an organization. Understanding the intricacies of earned media mentions is not just a strategic advantage; it’s a necessity for forward-thinking PR and Comms professionals.

 

Onclusive’s CEO Index dashboard measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies – all these insights feed into our quarterly comparative reports which you can access now!

 

Inside our latest CEO Index report for Q3, you’ll uncover:

  • Which CEO had the greatest impact score globally and within their region
  • Which sectors and countries had the most talked about CEOs in the media
  • What themes were most widely discussed in relation to CEOs
  • Which CEOs made the biggest impact on a global and national scale
  • How CEOs in the Automotive sector compare in terms of coverage
  • How CEOs faired when mentioned alongside the theme of ‘Regulation’

Download to understand how the biggest names in your sector are performing and why.

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Proving the Value of PR in 2024: 7 Metrics that Will Matter

While arguably, some traditional measurement approaches like Advertising Value Equivalents still hold relevance, the PR and comms industry is witnessing a growing demand for quantifiable metrics that clearly demonstrate the return on investment for PR teams and their campaigns.

Additionally, as more communication leaders are rightfully securing seats at the C-Suite table, the business impact of PR and communication efforts is coming under intensified scrutiny.

So, in 2024, communications leaders and their teams must continuously showcase their value, whether its through attributing sales revenue directly to campaigns, driving website traffic, or effectively showing how a crisis was managed.

Inside the whitepaper you’ll discover:

  • The Future of PR Measurement: Uncover strategies, tools, and innovations that are reshaping the PR landscape.
  • Proving PR’s Value: Learn how to showcase your PR impact on the bottom line and secure additional resources.
  • 7 PR Metrics for 2024: Get ahead of the competition by focusing on the metrics that truly matter.
  • Success Story: Learn how IHG® Hotels & Resorts uses data-driven PR can drive extraordinary results.

In a world where PR success is now defined by data-driven insights, this whitepaper is your roadmap to staying relevant and thriving.

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What Makes Journalists Tick? Six Media Relations Rules to Live by

With newsrooms downsizing, new technology and AI shaping the future of storytelling, and ever-evolving social media platforms to adjust to, the world of journalism is shifting again. Meaning that journalists have less patience than ever for PR pitches that don’t hit the mark or media relations teams that aren’t responsive to their immediate needs.

However, the good news is that a large majority of journalists still see the value that PR plays. The current media climate allows plenty of opportunity for those who understand the principles of newsworthy storytelling and can be depended on to deliver timely, accurate information.

See more inside this guide.

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CEO Index Report: Q2

Dive into the earned media perfomance of the world’s top CEOs across the US and Europe. Our quarterly CEO Index report identifies which leaders are making the biggest media impact and why.  Their earned media coverage not only affects their personal brands, but also defines the public’s perception of their companies – ultimately impacting corporate reputation.

The data in this report is pulled from Onclusive’s CEO Index: a dashboard that measures, analyses, and compares earned media coverage of leading CEOs across the US and Europe.  

This quarter’s report sheds light on the global CEO landscape from April – June 2023. Identify who’s making the most impact in each sector, market, and on a global scale.  

  • Which sectors and countries had the most talked about CEOs in the media,  
  • What themes were most widely discussed in relation to CEOs, 
  • How US-based companies and CEOs performed in comparison to one another,
  • Which CEOs made the biggest impact on a global and national scale, 
  • How CEOs in the ‘Consumer Goods’ Sector performed, 
  • Which CEOs had the greatest impact in relation to ‘Innovation’ 

Download the report to access key data insights on the biggest names in your sector. 

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CEO Index Report

CEOs of the world’s biggest listed companies have become powerful, personal brands; particularly those who are vocal in the public domain. For these leaders, everything they say and how they behave not only defines the public’s perception of them, but the reputations of the organizations they lead to. ​ 

With interest in global business leaders at an all-time high, Onclusive has launched the CEO Index: a dashboard that measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies.  ​ 

Inside our first CEO Index quarterly report, we look at who’s been making the biggest media impact in 2023 so far.

You’ll uncover:​ 

  • ​Which sectors and countries had the most talked about CEOs in the media​, 
  • Which countries’ media had the greatest share of voice​, 
  • What themes were most widely discussed in relation to CEOs​, 
  • Which CEOs made the biggest impact on a global and national scale​, 
  • How CEOs in the ‘Energy & Utilities’ Sector performed​, 
  • Which CEOs had the greatest impact in relation to ‘Leadership’

This tells an interesting story of the global CEO landscape during the first three months of 2023; identifying who’s making the most impact in each sector, market, and on a global scale.​ 

Download to understand what’s driving engagement, how the biggest names in your sector are performing, and how you could do the same to maximize and enhance the profile of your CEO and brand. 

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