Whitepapers
Pharmaceutical Industry Scan 2025
Comprehensive analysis of social media and mainstream media coverage of Pfizer, Merck & Co., Johnson & Johnson, and 7 other pharmaceutical giants shaping healthcare’s future.
What’s Inside
- Share of Voice Analysis – Which pharma companies dominate social and mainstream media conversations
- Challenge Landscape – The 15 critical obstacles facing pharmaceutical companies in 2026
- AI Pipeline Revolution – How artificial intelligence is transforming drug discovery and development
- Genomic Therapies Deep Dive – CRISPR, CAR-T, and mRNA developments beyond COVID-19
- Vaccine Trust Analysis – Measuring declining confidence and policy shifts impacting immunization
- Trump Policy Impact – TrumpRx, tariffs, and pricing reforms reshaping the industry
- Hashtag Performance – Top-performing social media campaigns and patient movements
- Media vs Social Comparison – What journalists cover vs. what consumers actually discuss
- LinkedIn Landscape – What pharma companies post vs. what professionals and users discuss about them
- 12-Month Data Analysis – November 2024 to October 2025 insights
Key Findings
- Pfizer dominates social media with 10.4M mentions vs. 1.01M in mainstream media
- COVID vaccines aftermath drives 16.85% of social conversations – the industry’s most discussed topic
- Supply chain diversification tops 2026 challenges at 25.1% amid geopolitical risks
- Innovation & R&D accounts for 50.30% of pharma companies’ LinkedIn content vs. 28.3% focused on drug pricing in earned discussions
- AstraZeneca leads AI pipeline discussions at 16.1%, outpacing Pfizer and Eli Lilly
- Only 0.11% of drug conversations link medications to their manufacturers – fragmented brand awareness
- Childhood vaccination debates dominate 42% of vaccine discussions following policy shifts
- Regulatory & Safety Support leads AI applications at 34.3% of pharma AI conversations
- Pfizer captures 50.56% of discussions around Trump’s pharmaceutical policies
- FDA approvals account for 33.9% of mainstream media coverage vs. mixed social sentiment
- Eli Lilly’s Mounjaro generates high engagement in GLP-1 weight-loss category
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AI Infrastructure Leaders 2025: See Who’s Dominating (And Who’s Not)
Google leads with 5.58M social mentions. NVIDIA rules hardware conversations. Microsoft trails behind. But the real story? The biggest players aren’t always the loudest voices.
Our AI infrastructure leaders infographic reveals the surprising winners, hidden challengers, and critical issues shaping artificial intelligence in 2025. All distilled from 15+ million real conversations.
What You’ll Discover:
- Market dominance data: See exactly how Google, NVIDIA, Microsoft, and Samsung stack up in social mentions and media coverage
- The 6 biggest challenges: From capital intensity (29% of discussions) to energy efficiency concerns
- Product winners: Why Azure leads with 29% of mentions, and which AI models capture attention
- Thought leadership rankings: How Elon Musk commands 44.7% of AI conversations while Jensen Huang drives 38.2% of CEO discussions
This isn’t just another industry overview. It’s competitive intelligence you can use to understand positioning, spot opportunities, and stay ahead of shifts in AI infrastructure.
Want the Complete Picture?
The infographic shows you the highlights, but our full AI Infrastructure Industry Scan Report gives you everything:
- Detailed share of voice analysis for every major player
- Challenge deep-dives with strategic implications
- 2025 technology trends to watch out for
- Media influence mapping showing who shapes the narrative
Perfect for PR and Marketing teams tracking competitor visibility, marketers building positioning strategies, or executives making infrastructure decisions.
View the infographic for quick insights, or download the complete report for the full competitive analysis.
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