Whitepapers
Energy Industry Pulse 2025: Who Shapes The Narrative, What Drives the Conversation?
Key Media Trends at a Glance
This infographic highlights essential findings from our energy industry media analysis. Drawing from Onclusive’s research into 12 months of media coverage and social engagement, it visualizes which companies command attention, what topics drive consumer conversations, and which challenges are reshaping industry narratives.
What You’ll Discover:
- Share of Voice Analysis: See which of eight major energy companies dominates social and mainstream media presence.
- Consumer Priorities: Explore the top 5 topics energy consumers are discussing, with climate accountability leading at 45.9%.
- Industry Challenges: Understand the key hurdles facing energy companies, with Trump’s policies and deregulation representing 22% of discussions.
- Energy Transition Hurdles: Visualize the specific challenges companies face in balancing sustainability with profitability.
- Media Coverage Trends: Identify what mainstream media is focusing on, with diversification and renewables investment capturing 11% of coverage
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Onclusive
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Onclusive
DEI and Sustainability: Important Calendar Dates for 2025
Planning your communications strategy around key diversity, equity, inclusion (DEI), and sustainability milestones can amplify your brand message and demonstrate authentic commitment to these important causes. This comprehensive calendar serves as a strategic resource for forward-thinking communications professionals.
Why This Calendar Is Essential for Your Media Planning
Forward planning is the cornerstone of effective PR and communications. Having visibility of significant DEI and sustainability dates allows you to:
- Align your content strategy with global conversations when they’re most relevant
- Avoid tone-deaf messaging during sensitive cultural moments
- Maximize media coverage by pitching stories that connect to timely themes
- Demonstrate authentic commitment by consistently engaging with these topics
- Prepare spokespeople with relevant talking points ahead of industry-wide discussions
- Leverage social media amplification when audiences are most engaged with these topics
What’s Included in the Calendar
- International awareness days related to diversity, equity, inclusion, and sustainability
- Regional observances across major markets including North America, Europe, APAC, and LATAM
- Industry-specific milestones for sustainability reporting and DEI benchmarking
- Regulatory deadlines for ESG disclosures and compliance reporting
- Conference and event dates where DEI and sustainability will be focal points
- Historical context for key observances to inform authentic communications
- Recommended lead times for planning content around each date
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Onclusive
European Brand Influence Rank: DEI & Sustainability in the Media
Uncover how leading European brands score on shaping media perception about their Diversity, Equity, and Inclusion [DEI] and sustainability policies
This report arrives at a critical moment as European policymakers and business leaders resist the Trump administration’s efforts to roll back DEI programs. In this evolving context, how your brand’s DEI policies are perceived can significantly impact your reputation and market position.
The European Brand Influence Rank provides valuable insights into which European companies are most effectively shaping public perception through their media presence amid these challenges.
What’s Inside This Report
- European Brand Influence Rank: Discover the top 40 most influential European brands ranked by their global media influence overall.
- DEI and Sustainability Media Scores Revealed: Each brand is scored based on media perception surrounding their DEI and Sustainability policies and initiatives.
- Regional Leaders & Laggards: Country-specific insights into which brands are excelling or struggling in different European markets.
- The DEI & Sustainability Media Score Top 10: Uncover which brands are setting the benchmark for effective DEI and sustainability communication, including companies like Tesco, Unilever, and Prada.
Key Findings
- European brands show modest influence scores (20-32 points) compared to global tech giants (300-575 points).
- Stronger link between corporate social commitments and brand influence in Europe compared to the U.S.
- European businesses continue prioritizing diversity and sustainability, despite external pressures to scale back efforts.
- Unilever and Tesco lead the way with consistent, transparent communication on DEI and sustainability policies.
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Onclusive
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Onclusive
Leading Through Perception: 2025 Global DEI Media Score
Beyond Policy: How Brands Shape Their DEI Narrative
In today’s interconnected world, how your brand’s diversity, equity, and inclusion (DEI) policies and initiatives are perceived matters as much as the policies themselves. Our 2025 Global DEI Media Score measures exactly this—tracking how effectively the world’s most influential brands communicate their DEI commitments across mainstream and social media.
What Makes a Media Perception Leader
The DEI Media Score doesn’t measure policy quality—it quantifies how effectively companies shape public perception through the mainstream and social media.
This comprehensive scoring system (out of 100 points) identifies which brands have mastered the art of communicating their DEI initiatives in ways that resonate with stakeholders, build trust, and differentiate themselves in a complex social landscape.
Why Media Perception Matters
In a rapidly changing social and political environment, how effectively you communicate your DEI initiatives can:
- Shape and strengthen your brand reputation
- Build meaningful connections with diverse audiences
- Demonstrate authentic commitment to stakeholders
- Create competitive differentiation in your industry
The infographic highlights this year’s top performers who have excelled in these areas—brands that aren’t just implementing DEI policies but are effectively telling their stories in the media.
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Want a quick, shareable overview of the 2025 DEI Media Score leaders?
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International Women’s Day 2025 Global Media Analysis
Uncover the Social & Mainstream Media Impact of #AccelerateAction
Our infographic reveals how International Women’s Day 2025 is driving significant engagement across digital platforms ahead of 8 March:
- 56,700+ active participants in online conversations
- 108,000+ social media mentions tracked in February alone
- 20,700+ mainstream media articles published
- Top influencers and viral hashtags driving measurable change
See What’s Driving the Global Conversation
Discover the trending hashtags, influential voices, and key media moments that are shaping discussions about International Women’s Day 2025 worldwide. From viral social peaks to mainstream media coverage of major announcements, this infographic provides a comprehensive snapshot of how #AccelerateAction is resonating across different platforms and regions.
Complete the short form below to download the infographic.
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Media Report: German Federal Elections – Key themes, narratives & coverage
On February 23, German voters will decide the country’s political future. With Friedrich Merz’s CDU leading in the polls, the election debate is dominated by the economy, security, and migration.
Key insights from our media report:
- Migration and Security Take Center Stage
Following the Bundestag voting controversy involving conservatives and the AfD, migration policy dominates the media agenda. CDU, FDP, and SPD have increasingly taken positions on the issue. - International Influence on the Election
Statements by Donald Trump and Elon Musk on German politics have sparked media attention, with Musk’s comments on the AfD fueling concerns about external interference. - Economic and Security Concerns in the Media
Inflation, labor market stability, and economic uncertainty remain key topics. Security-related events, including incidents in Aschaffenburg and Magdeburg, have intensified the debate on public safety. - Shifting Party Strategies
The AfD continues to shape the narrative, prompting CDU, FDP, and SPD to respond, particularly on migration and security.
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