Whitepapers
Who is really winning UEFA Women’s Euro 2025?
The UEFA Women’s Euro 2025 lit up social media and headlines across Europe. Discover how over 460,000 social mentions and 72 billion in reach turned the tournament into a PR and marketing masterclass.
- Adidas is dominating social engagement.Â
- Lidl is topping the traditional media charts.
- Cristiana Girelli, Alexia Putellas, and Alessia Russo became the internet’s favorite players to talk about.
But who is really winning UEFA Women’s Euro 2025 from a brand perspective?
Our latest report reveals the biggest surprises, smartest strategies, and the brand playbooks that is turning tournament buzz into long-term impact.
What You’ll Learn Inside the UEFA Women’s Euro 2025 Report:
- Which sponsor is topping social engagement and how they’re doing it
- Why a regional newcomer is outperforming global giants
- The innovation that is reshaping women’s football marketing
- Â What 460K+ mentions tell us about fan behavior and sentiment
- How the reach of UEFA Women’s Euro 2025 compares to the FIFA Club World Cup
Download the Full UEFA Women’s Euro 2025 Report
The must-read for sports marketers, brand leaders, and comms pros looking to level up their strategy.
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Trending at Wimbledon: The Stories, Sponsors, and Players Stealing the Media Spotlight
With 1.29 million social mentions and over 300,000 traditional media stories leading up to the final match, the battle for attention is heating up. This report offers an early glimpse into the conversations and trends shaping Wimbledon’s media landscape as the tournament approaches its final stage.
Inside the Report: A Strategic Preview
Get ahead with exclusive insights on the players and brands making headlines, the content driving the biggest buzz, and how sponsor visibility and sentiment are influencing the wider narrative. You’ll also uncover key trends to guide your PR and marketing strategy in the tournament’s final stretch.
Highlights include:
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Detailed social and traditional media performance metrics
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Analysis of top-performing sponsors and standout viral content
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A deep dive into player mentions and sentiment shifts
Learn more about combining social listening and media monitoring for a full vision over campaign opportunity and performance.
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Corporate Pride Month Pulse
The corporate pride communications landscape shifted dramatically in 2025. With 39% of Fortune 1000 companies scaling back their LGBTQ+ engagement and brands adopting “internal-only” approaches, the traditional rainbow marketing playbook no longer applies. Our comprehensive analysis of 85+ million social mentions and media coverage reveals which brands’ pride strategies succeeded, which brands maintained their commitment, and how the political climate reshaped communications
Key Statistics
- 39% of corporate pride programs scaled back in 2025
- 60% of companies cite Trump administration as primary reason for scaling back
- A total reach of 165.3 million in 2025 vs. 141.5 million in 2024 (a decrease of 14.4%).
Key Highlights
- Corporate pride strategy analysis across Fortune 1000 companies
- Deep-dive analysis of Disney, Amazon, Apple, PwC and Mercedes-Benz corporate pride approachesÂ
- Impact of political climate on corporate pride communicationsÂ
- Emerging trends: “internal-only” support and international market strategiesÂ
- Case studies of brands that bucked the corporate pride trend
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UN Ocean Conference 2025: How Social Media Captured a Global Turning Point
The third United Nations Ocean Conference (UNOC3), held in Nice from June 9–13, 2025, marked a historic milestone for ocean governance — and it didn’t go unnoticed online.
Despite competing with major global news events, the summit generated significant digital engagement and emerged as a powerful moment in the public conversation on ocean policy.
What drove this visibility?
Which themes dominated the conversation?
Who were the most influential voices?
Onclusive’s latest snapshot report breaks down the social media performance of UNOC3, revealing key engagement trends, leading topics, and the role of science, NGOs, and public figures in amplifying the ocean agenda.
Download the full snapshot to explore the data behind the momentum — and discover how this global event is helping bring ocean issues to the center of public, political, and media attention.
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Energy Industry Pulse 2025: Who Shapes The Narrative, What Drives the Conversation?
Key Media Trends at a Glance
This infographic highlights essential findings from our energy industry media analysis. Drawing from Onclusive’s research into 12 months of media coverage and social engagement, it visualizes which companies command attention, what topics drive consumer conversations, and which challenges are reshaping industry narratives.
What You’ll Discover:
- Share of Voice Analysis: See which of eight major energy companies dominates social and mainstream media presence.
- Consumer Priorities: Explore the top 5 topics energy consumers are discussing, with climate accountability leading at 45.9%.
- Industry Challenges: Understand the key hurdles facing energy companies, with Trump’s policies and deregulation representing 22% of discussions.
- Energy Transition Hurdles: Visualize the specific challenges companies face in balancing sustainability with profitability.
- Media Coverage Trends: Identify what mainstream media is focusing on, with diversification and renewables investment capturing 11% of coverage
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DEI and Sustainability: Important Calendar Dates for 2025
Planning your communications strategy around key diversity, equity, inclusion (DEI), and sustainability milestones can amplify your brand message and demonstrate authentic commitment to these important causes. This comprehensive calendar serves as a strategic resource for forward-thinking communications professionals.
Why This Calendar Is Essential for Your Media Planning
Forward planning is the cornerstone of effective PR and communications. Having visibility of significant DEI and sustainability dates allows you to:
- Align your content strategy with global conversations when they’re most relevant
- Avoid tone-deaf messaging during sensitive cultural moments
- Maximize media coverage by pitching stories that connect to timely themes
- Demonstrate authentic commitment by consistently engaging with these topics
- Prepare spokespeople with relevant talking points ahead of industry-wide discussions
- Leverage social media amplification when audiences are most engaged with these topics
What’s Included in the Calendar
- International awareness days related to diversity, equity, inclusion, and sustainability
- Regional observances across major markets including North America, Europe, APAC, and LATAM
- Industry-specific milestones for sustainability reporting and DEI benchmarking
- Regulatory deadlines for ESG disclosures and compliance reporting
- Conference and event dates where DEI and sustainability will be focal points
- Historical context for key observances to inform authentic communications
- Recommended lead times for planning content around each date
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European Brand Influence Rank: DEI & Sustainability in the Media
Uncover how leading European brands score on shaping media perception about their Diversity, Equity, and Inclusion [DEI] and sustainability policies
This report arrives at a critical moment as European policymakers and business leaders resist the Trump administration’s efforts to roll back DEI programs. In this evolving context, how your brand’s DEI policies are perceived can significantly impact your reputation and market position.
The European Brand Influence Rank provides valuable insights into which European companies are most effectively shaping public perception through their media presence amid these challenges.
What’s Inside This Report
- European Brand Influence Rank: Discover the top 40 most influential European brands ranked by their global media influence overall.
- DEI and Sustainability Media Scores Revealed: Each brand is scored based on media perception surrounding their DEI and Sustainability policies and initiatives.
- Regional Leaders & Laggards: Country-specific insights into which brands are excelling or struggling in different European markets.
- The DEI & Sustainability Media Score Top 10: Uncover which brands are setting the benchmark for effective DEI and sustainability communication, including companies like Tesco, Unilever, and Prada.
Key Findings
- European brands show modest influence scores (20-32 points) compared to global tech giants (300-575 points).
- Stronger link between corporate social commitments and brand influence in Europe compared to the U.S.
- European businesses continue prioritizing diversity and sustainability, despite external pressures to scale back efforts.
- Unilever and Tesco lead the way with consistent, transparent communication on DEI and sustainability policies.
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