Whitepapers
Leading Through Perception: 2025 Global DEI Media Score
Beyond Policy: How Brands Shape Their DEI Narrative
In today’s interconnected world, how your brand’s diversity, equity, and inclusion (DEI) policies and initiatives are perceived matters as much as the policies themselves. Our 2025 Global DEI Media Score measures exactly this—tracking how effectively the world’s most influential brands communicate their DEI commitments across mainstream and social media.
What Makes a Media Perception Leader
The DEI Media Score doesn’t measure policy quality—it quantifies how effectively companies shape public perception through the mainstream and social media.
This comprehensive scoring system (out of 100 points) identifies which brands have mastered the art of communicating their DEI initiatives in ways that resonate with stakeholders, build trust, and differentiate themselves in a complex social landscape.
Why Media Perception Matters
In a rapidly changing social and political environment, how effectively you communicate your DEI initiatives can:
- Shape and strengthen your brand reputation
- Build meaningful connections with diverse audiences
- Demonstrate authentic commitment to stakeholders
- Create competitive differentiation in your industry
The infographic highlights this year’s top performers who have excelled in these areas—brands that aren’t just implementing DEI policies but are effectively telling their stories in the media.
Get the Visual Insights
Want a quick, shareable overview of the 2025 DEI Media Score leaders?
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International Women’s Day 2025 Global Media Analysis
Uncover the Social & Mainstream Media Impact of #AccelerateAction
Our infographic reveals how International Women’s Day 2025 is driving significant engagement across digital platforms ahead of 8 March:
- 56,700+ active participants in online conversations
- 108,000+ social media mentions tracked in February alone
- 20,700+ mainstream media articles published
- Top influencers and viral hashtags driving measurable change
See What’s Driving the Global Conversation
Discover the trending hashtags, influential voices, and key media moments that are shaping discussions about International Women’s Day 2025 worldwide. From viral social peaks to mainstream media coverage of major announcements, this infographic provides a comprehensive snapshot of how #AccelerateAction is resonating across different platforms and regions.
Complete the short form below to download the infographic.
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Media Report: German Federal Elections – Key themes, narratives & coverage
On February 23, German voters will decide the country’s political future. With Friedrich Merz’s CDU leading in the polls, the election debate is dominated by the economy, security, and migration.
Key insights from our media report:
- Migration and Security Take Center Stage
Following the Bundestag voting controversy involving conservatives and the AfD, migration policy dominates the media agenda. CDU, FDP, and SPD have increasingly taken positions on the issue. - International Influence on the Election
Statements by Donald Trump and Elon Musk on German politics have sparked media attention, with Musk’s comments on the AfD fueling concerns about external interference. - Economic and Security Concerns in the Media
Inflation, labor market stability, and economic uncertainty remain key topics. Security-related events, including incidents in Aschaffenburg and Magdeburg, have intensified the debate on public safety. - Shifting Party Strategies
The AfD continues to shape the narrative, prompting CDU, FDP, and SPD to respond, particularly on migration and security.
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PLAN25: PR and Marketing Event Calendar
PLAN25
Your Ultimate 2025 PR and Marketing Event Calendar
PR and marketing success often comes down to timing. With a packed global events calendar, how do you ensure your brand is always relevant? Welcome to your one-stop PR & Marketing planning hub—your gateway to staying ahead of the media and industry agenda.
Your complete guide to every key moment in 2025
From industry milestones to cultural events, start the year with our calendar of must-know dates to help you:
- Align your content and campaigns with major media moments
- Identify perfect timing for thought leadership
- Avoid scheduling conflicts with competing events
- Maximize coverage opportunities
- Leverage cultural moments and trending topics
Turn Insights into Action
Our calendar comes packed with expert guidance on how to:
- Spot emerging trends early
- Navigate reputation-impacting events
- Craft timely, relevant messaging
- Make data-driven campaign decisions
- Choose the perfect moment to launch
Download the 2025 PR and Marketing Event Calendar
Client Success
Case Study: Hart Inc. - Marketing and PR Agency
See how social listening powered Hart Inc.’s strategic planning with real-time consumer insights, turning data into intelligent action.
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Case Study: High Street Bank Comms Planning ahead
Discover how this leading Bank tackles their distribution challenges with a powerful Comms planning tool.
Read NowOther Resources You Won’t Want to Miss!
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Elevate Your PR & Marketing Game: Media Intelligence & Management Tech Masterclass
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8 Essentials of PR and Marketing Forward Planning 2025
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“As a business, we had many comms challenges, yet the Forward Planning team immediately understood what our planning needs were and have been able to build a bespoke solution for us. I don’t know if another organization could achieve this level of success for a business like ours.”
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Director of External Communications, ISS World Service
Ready to Plan for Success in 2025?
Let’s find the best solution for your strategy.
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Wrapped 2024: TOP News Stories That Shaped the Year
2024 was a year of unforgettable moments, from global elections to powerful natural disasters. These stories didn’t just make the news—they shaped it. Dive into the data behind the headlines and see how these events dominated global and national media, sparking millions of social media conversations.
What’s Inside This Report:
- The top 5 most talked-about global stories of 2024
- A side-by-side look at mainstream media vs. social media impact
- National stories that captured the public’s attention
Key Highlights
- Global Election Coverage: 12.4M mainstream media mentions
- Paris Olympics: 101.6M social engagements
- 38M social media mentions on the day of Donald Trump’s election
- The Kansas City Chiefs winning the Super Bowl LVIII received over 1.22M mainstream media mentions!
Ready to uncover the numbers behind the year’s biggest stories?
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Discover the Impact: Jaguar Rebrand in the Eyes of the Public
The Jaguar rebrand has taken the world by storm—how is it resonating with audiences across social media and mainstream news? Get exclusive access to our Jaguar Rebrand Perception Snapshot Report, a comprehensive look at how the rebrand is being discussed, shared, and perceived across digital platforms.
In This Report:
- Jaguar Rebrand in Figures: Social Media
Gain insights into the social media buzz with our analysis of key metrics, including posts, comments, hashtags, and engagement levels. We’ve captured data from two critical weeks, November 9-15 and November 16-22, 2024, revealing shifts in sentiment and focus as the news unfolded. - Mainstream News Mentions
Track how the Jaguar rebrand was covered by news outlets. Article mentions reached a peak of 839 mentions on November 20, amplifying the conversation as media worldwide picked up the story. - Top Social Media Topics & Reactions
Explore the top 100 social media interactions, most discussed themes, and popular emojis that shaped the digital conversation around Jaguar’s new identity. Uncover the underlying sentiments and focal points of this rebrand as expressed by Jaguar fans and critics alike.
Download the Full Snapshot Report to see how social listening can reveal the real voice of your audience.
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