Whitepapers
Sportswear Trends 2025: The Brands Winning Attention and Market Share
The global sportswear industry is entering a new era—driven by shifting consumer expectations, influential ambassadors, and high-stakes media coverage. Over the past year, Onclusive has monitored conversations across press outlets and social platforms to reveal how top brands are shaping reputation, visibility, and engagement.
Our exclusive Sportswear Trends 2025 Report (July 2024 – July 2025) provides powerful insights for PR, Communications, and Marketing professionals who want to understand which strategies cut through the noise—and why.
What you’ll learn in the report
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Most visible sportswear brands in media and social conversations
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Key consumer and media trends transforming the sportswear landscape in 2025
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Impact of campaigns, products, and ambassadors on brand reputation
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How sporting events drive brand awareness on a global scale
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Top-performing media stories for each brand across trade and mainstream press
Why PR, Communications, and Marketing leaders need this report
In today’s hyper-competitive sportswear market, perception shapes performance. This report helps you:
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Benchmark your brand’s visibility against leading competitors
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Refine PR and marketing strategies using real consumer and media insights
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Identify opportunities and risks in brand reputation and storytelling
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Enhance media relations and campaign impact with data-driven intelligence
Stay ahead of the conversation with insights that empower you to shape narratives, strengthen brand equity, and build winning strategies in 2025.
Brands analyzed in this report
Nike, Adidas, Skechers, New Balance, Lacoste, Decathlon, Asics, Reebok, Lululemon, Under Armour, Puma, The North Face, Alo Yoga, Converse, Foot Locker, and Hoka.
Team
Onclusive
AI Infrastructure Leaders 2025: See Who’s Dominating (And Who’s Not)
Google leads with 5.58M social mentions. NVIDIA rules hardware conversations. Microsoft trails behind. But the real story? The biggest players aren’t always the loudest voices.
Our AI infrastructure leaders infographic reveals the surprising winners, hidden challengers, and critical issues shaping artificial intelligence in 2025. All distilled from 15+ million real conversations.
What You’ll Discover:
- Market dominance data: See exactly how Google, NVIDIA, Microsoft, and Samsung stack up in social mentions and media coverage
- The 6 biggest challenges: From capital intensity (29% of discussions) to energy efficiency concerns
- Product winners: Why Azure leads with 29% of mentions, and which AI models capture attention
- Thought leadership rankings: How Elon Musk commands 44.7% of AI conversations while Jensen Huang drives 38.2% of CEO discussions
This isn’t just another industry overview. It’s competitive intelligence you can use to understand positioning, spot opportunities, and stay ahead of shifts in AI infrastructure.
Want the Complete Picture?
The infographic shows you the highlights, but our full AI Infrastructure Industry Scan Report gives you everything:
- Detailed share of voice analysis for every major player
- Challenge deep-dives with strategic implications
- 2025 technology trends to watch out for
- Media influence mapping showing who shapes the narrative
Perfect for PR and Marketing teams tracking competitor visibility, marketers building positioning strategies, or executives making infrastructure decisions.
View the infographic for quick insights, or download the complete report for the full competitive analysis.
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Onclusive
Who Really Won UEFA Women’s Euro 2025?
The UEFA Women’s Euro 2025 lit up social media and headlines across Europe. Discover how over 902,000 total mentions and 108.2 billion in reach turned the tournament into a PR and marketing masterclass.
- Adidas dominated social engagement.
- Lidl topped the traditional media charts.
- Cristiana Girelli, Alexia Putellas, and Alessia Russo became the internet’s favorite players to talk about.
But who truly won UEFA Women’s Euro 2025 from a brand perspective?
Our latest report reveals the biggest surprises, smartest strategies, and the brand playbooks that turned tournament buzz into long-term impact.
What You’ll Learn Inside the UEFA Women’s Euro 2025 Report:
- Which sponsor topped all social engagement and how they did it
- Why a regional newcomer outperformed global giants
- The innovation that reshaped women’s football marketing
- What 778.5K+ social mentions tell us about fan behavior and sentiment
- How the reach of UEFA Women’s Euro 2025 compares to the FIFA Club World Cup
Download the Full UEFA Women’s Euro 2025 Report
The must-read for sports marketers, brand leaders, and comms pros looking to level up their strategy.
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Onclusive
Trending at Wimbledon: The Stories, Sponsors, and Players Stealing the Media Spotlight
With 1.29 million social mentions and over 300,000 traditional media stories leading up to the final match, the battle for attention is heating up. This report offers an early glimpse into the conversations and trends shaping Wimbledon’s media landscape as the tournament approaches its final stage.
Inside the Report: A Strategic Preview
Get ahead with exclusive insights on the players and brands making headlines, the content driving the biggest buzz, and how sponsor visibility and sentiment are influencing the wider narrative. You’ll also uncover key trends to guide your PR and marketing strategy in the tournament’s final stretch.
Highlights include:
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Detailed social and traditional media performance metrics
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Analysis of top-performing sponsors and standout viral content
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A deep dive into player mentions and sentiment shifts
Learn more about combining social listening and media monitoring for a full vision over campaign opportunity and performance.
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Onclusive
Corporate Pride Month Pulse
The corporate pride communications landscape shifted dramatically in 2025. With 39% of Fortune 1000 companies scaling back their LGBTQ+ engagement and brands adopting “internal-only” approaches, the traditional rainbow marketing playbook no longer applies. Our comprehensive analysis of 85+ million social mentions and media coverage reveals which brands’ pride strategies succeeded, which brands maintained their commitment, and how the political climate reshaped communications
Key Statistics
- 39% of corporate pride programs scaled back in 2025
- 60% of companies cite Trump administration as primary reason for scaling back
- A total reach of 165.3 million in 2025 vs. 141.5 million in 2024 (a decrease of 14.4%).
Key Highlights
- Corporate pride strategy analysis across Fortune 1000 companies
- Deep-dive analysis of Disney, Amazon, Apple, PwC and Mercedes-Benz corporate pride approaches
- Impact of political climate on corporate pride communications
- Emerging trends: “internal-only” support and international market strategies
- Case studies of brands that bucked the corporate pride trend
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Onclusive
UN Ocean Conference 2025: How Social Media Captured a Global Turning Point
The third United Nations Ocean Conference (UNOC3), held in Nice from June 9–13, 2025, marked a historic milestone for ocean governance — and it didn’t go unnoticed online.
Despite competing with major global news events, the summit generated significant digital engagement and emerged as a powerful moment in the public conversation on ocean policy.
What drove this visibility?
Which themes dominated the conversation?
Who were the most influential voices?
Onclusive’s latest snapshot report breaks down the social media performance of UNOC3, revealing key engagement trends, leading topics, and the role of science, NGOs, and public figures in amplifying the ocean agenda.
Download the full snapshot to explore the data behind the momentum — and discover how this global event is helping bring ocean issues to the center of public, political, and media attention.
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Onclusive
Energy Industry Pulse 2025: Who Shapes The Narrative, What Drives the Conversation?
Key Media Trends at a Glance
This infographic highlights essential findings from our energy industry media analysis. Drawing from Onclusive’s research into 12 months of media coverage and social engagement, it visualizes which companies command attention, what topics drive consumer conversations, and which challenges are reshaping industry narratives.
What You’ll Discover:
- Share of Voice Analysis: See which of eight major energy companies dominates social and mainstream media presence.
- Consumer Priorities: Explore the top 5 topics energy consumers are discussing, with climate accountability leading at 45.9%.
- Industry Challenges: Understand the key hurdles facing energy companies, with Trump’s policies and deregulation representing 22% of discussions.
- Energy Transition Hurdles: Visualize the specific challenges companies face in balancing sustainability with profitability.
- Media Coverage Trends: Identify what mainstream media is focusing on, with diversification and renewables investment capturing 11% of coverage
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Onclusive