Whitepapers

A month of shows. Four fashion capitals. Millions of conversations.
From New York to Paris, Fashion Week has evolved far beyond a celebration of creativity, it’s now a global cultural barometer, with digital influence at its very core.

Our latest report, conducted by Onclusive between 8 September and 8 October 2025, analyses the social and media dynamics surrounding the Spring/Summer 2026 Fashion Weeks in New York, London, Milan, and Paris.

Drawing on exclusive insights from Onclusive 360 and Onclusive Social, this study offers a unique perspective on the power balance between brands, influencers, and markets.

Inside the report, you’ll discover:

• The new geopolitics of fashion — how certain capitals have asserted their digital dominance.
• The rise of Asian influence, powered by K-pop icons, Thai celebrities, and passionate fandoms.
• Winning strategies from leading fashion houses, blending viral activation, cultural storytelling, and community engagement.
• The growing divide between traditional media and social platforms, revealing two parallel narratives shaping global fashion.
• Strategic insights for brands, highlighting both opportunities and vulnerabilities in the evolving digital landscape.

Why download this report

In an industry where reputation and reach are built in seconds and on a global scale, understanding the mechanisms of visibility and engagement has never been more critical.

This white paper will help you:

• Identify the most powerful digital levers for your brand.
• Understand the influence dynamics reshaping the luxury sector.
• Anticipate the next shifts in the global media landscape.

Download the full report

Dive into the most comprehensive analysis of fashion, influence, and conversations shaping the 2025 Fashion Weeks.

👉 Download the report now to uncover the emerging trends, winning strategies, and subtle signals redefining the balance of power in luxury at the age of social listening.

The global sportswear industry is entering a new era—driven by shifting consumer expectations, influential ambassadors, and high-stakes media coverage. Over the past year, Onclusive has monitored conversations across press outlets and social platforms to reveal how top brands are shaping reputation, visibility, and engagement.

Our exclusive Sportswear Trends 2025 Report (July 2024 – July 2025) provides powerful insights for PR, Communications, and Marketing professionals who want to understand which strategies cut through the noise—and why.

What you’ll learn in the report

• Most visible sportswear brands in media and social conversations

• Key consumer and media trends transforming the sportswear landscape in 2025

• Impact of campaigns, products, and ambassadors on brand reputation

• How sporting events drive brand awareness on a global scale

• Top-performing media stories for each brand across trade and mainstream press

Why PR, Communications, and Marketing leaders need this report

In today’s hyper-competitive sportswear market, perception shapes performance. This report helps you:

• Benchmark your brand’s visibility against leading competitors

• Refine PR and marketing strategies using real consumer and media insights

• Identify opportunities and risks in brand reputation and storytelling

• Enhance media relations and campaign impact with data-driven intelligence

Stay ahead of the conversation with insights that empower you to shape narratives, strengthen brand equity, and build winning strategies in 2025.

Brands analyzed in this report

Nike, Adidas, Skechers, New Balance, Lacoste, Decathlon, Asics, Reebok, Lululemon, Under Armour, Puma, The North Face, Alo Yoga, Converse, Foot Locker, and Hoka.