Beyond Policy: How Brands Shape Their DEI Narrative

In today’s interconnected world, how your brand’s diversity, equity, and inclusion (DEI) policies and initiatives are perceived matters as much as the policies themselves. Our 2025 Global DEI Media Score measures exactly this—tracking how effectively the world’s most influential brands communicate their DEI commitments across mainstream and social media.

What Makes a Media Perception Leader

The DEI Media Score doesn’t measure policy quality—it quantifies how effectively companies shape public perception through the mainstream and social media.

This comprehensive scoring system (out of 100 points) identifies which brands have mastered the art of communicating their DEI initiatives in ways that resonate with stakeholders, build trust, and differentiate themselves in a complex social landscape.

Why Media Perception Matters

In a rapidly changing social and political environment, how effectively you communicate your DEI initiatives can:

• Shape and strengthen your brand reputation
• Build meaningful connections with diverse audiences
• Demonstrate authentic commitment to stakeholders
• Create competitive differentiation in your industry

The infographic highlights this year’s top performers who have excelled in these areas—brands that aren’t just implementing DEI policies but are effectively telling their stories in the media.

Get the Visual Insights

Want a quick, shareable overview of the 2025 DEI Media Score leaders?

Uncover the Social & Mainstream Media Impact of #AccelerateAction

Our infographic reveals how International Women’s Day 2025 is driving significant engagement across digital platforms ahead of 8 March:

• 56,700+ active participants in online conversations
• 108,000+ social media mentions tracked in February alone
• 20,700+ mainstream media articles published
• Top influencers and viral hashtags driving measurable change

See What’s Driving the Global Conversation

Discover the trending hashtags, influential voices, and key media moments that are shaping discussions about International Women’s Day 2025 worldwide. From viral social peaks to mainstream media coverage of major announcements, this infographic provides a comprehensive snapshot of how #AccelerateAction is resonating across different platforms and regions.

Complete the short form below to download the infographic.

On February 23, German voters will decide the country’s political future. With Friedrich Merz’s CDU leading in the polls, the election debate is dominated by the economy, security, and migration.

Key insights from our media report:

• Migration and Security Take Center Stage
  Following the Bundestag voting controversy involving conservatives and the AfD, migration policy dominates the media agenda. CDU, FDP, and SPD have increasingly taken positions on the issue.
• International Influence on the Election
  Statements by Donald Trump and Elon Musk on German politics have sparked media attention, with Musk’s comments on the AfD fueling concerns about external interference.
• Economic and Security Concerns in the Media
  Inflation, labor market stability, and economic uncertainty remain key topics. Security-related events, including incidents in Aschaffenburg and Magdeburg, have intensified the debate on public safety.
• Shifting Party Strategies
  The AfD continues to shape the narrative, prompting CDU, FDP, and SPD to respond, particularly on migration and security.