PLAN25

Your Ultimate 2025 PR and Marketing Event Calendar

PR and marketing success often comes down to timing. With a packed global events calendar, how do you ensure your brand is always relevant? Welcome to your one-stop PR & Marketing planning hub—your gateway to staying ahead of the media and industry agenda.

Your complete guide to every key moment in 2025

From industry milestones to cultural events, start the year with our calendar of must-know dates to help you:

• Align your content and campaigns with major media moments
• Identify perfect timing for thought leadership
• Avoid scheduling conflicts with competing events
• Maximize coverage opportunities
• Leverage cultural moments and trending topics

Turn Insights into Action

Our calendar comes packed with expert guidance on how to:

• Spot emerging trends early
• Navigate reputation-impacting events
• Craft timely, relevant messaging
• Make data-driven campaign decisions
• Choose the perfect moment to launch

Download the 2025 PR and Marketing Event Calendar

Client Success

Case Study: Hart Inc. - Marketing and PR Agency

See how social listening powered Hart Inc.’s strategic planning with real-time consumer insights, turning data into intelligent action.

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Case Study: High Street Bank Comms Planning ahead

Discover how this leading Bank tackles their distribution challenges with a powerful Comms planning tool.

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Other Resources You Won’t Want to Miss!

Webinar
Elevate Your PR & Marketing Game: Media Intelligence & Management Tech Masterclass

Watch Now

Video
Get Ahead of the News with
Onclusive Planner

Watch Now

Blog
8 Essentials of PR and Marketing Forward Planning 2025

Read Now

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“As a business, we had many comms challenges, yet the Forward Planning team immediately understood what our planning needs were and have been able to build a bespoke solution for us. I don’t know if another organization could achieve this level of success for a business like ours.”

Corporate Affairs & Strategic Planning Lead

It was very important that ISS World Services found a PR tool that offered a global solution, was easy to use, and cost effective. PR Manager provided all these things and offered the best solution we could find in the market.

Director of External Communications, ISS World Service

Ready to Plan for Success in 2025?

Let’s find the best solution for your strategy.

Talk to us today and start your journey to smarter planning!

Speak to an Expert

The Jaguar rebrand has taken the world by storm—how is it resonating with audiences across social media and mainstream news? Get exclusive access to our Jaguar Rebrand Perception Snapshot Report, a comprehensive look at how the rebrand is being discussed, shared, and perceived across digital platforms.

In This Report:

• Jaguar Rebrand in Figures: Social Media
  Gain insights into the social media buzz with our analysis of key metrics, including posts, comments, hashtags, and engagement levels. We’ve captured data from two critical weeks, November 9-15 and November 16-22, 2024, revealing shifts in sentiment and focus as the news unfolded.
• Mainstream News Mentions
  Track how the Jaguar rebrand was covered by news outlets. Article mentions reached a peak of 839 mentions on November 20, amplifying the conversation as media worldwide picked up the story.
• Top Social Media Topics & Reactions
  Explore the top 100 social media interactions, most discussed themes, and popular emojis that shaped the digital conversation around Jaguar’s new identity. Uncover the underlying sentiments and focal points of this rebrand as expressed by Jaguar fans and critics alike.

Download the Full Snapshot Report to see how social listening can reveal the real voice of your audience.

This report is packed with data-driven media insights from the last 12 months, surrounding 8 leading pharmaceutical brands and the wider industry. This essential resource will give you the market intelligence you need to adapt and craft winning PR and marketing strategies as you prepare for 2025.

Our comprehensive pharma report includes:

• Social media trends and topics dominating the industry and specific brands
• Mainstream news coverage analysis
• A focused analysis on the GLP-1 weight loss medication revolution
• List of key journalists in the pharmaceutical sector
• Calendar of upcoming industry events you need to know about

Why this report is essential:

• Understand public perceptions and media narratives
• Identify influential journalists for your PR outreach
• Plan your strategy around major industry events
• Discover emerging trends and conversations around GLP-1 weight loss medications

Key Insights:

• Discover why Pfizer, Merck & Co., and AstraZeneca are the three most mentioned pharma brands across social and mainstream media.
• The COVID-19 aftermath still dominates social media conversations, with treatments and vaccines being the 1st and 3rd most discussed topics.
• GLP-1 weight loss medications are the 2nd most discussed topic on social media, with 6 out of the 15 most-mentioned drugs related to this category.

Master Brand Reputation Management with Proven Strategies

Today, effective brand reputation management is crucial for sustaining trust and driving business success. Our latest whitepaper, Reputation ROI: Six Steps to Proving the Impact of PR and Marketing offers a comprehensive, step-by-step guide to measuring brand perception, evaluating your strategies, and proving the impact of your PR and marketing efforts.

Why Focus on Brand Reputation Management?

A strong brand reputation is the foundation of trust with your customers, stakeholders, and the market at large. Research shows that 63% of consumers prefer to buy from brands they trust, even if they have to pay more. This whitepaper equips you with the tools to build, manage, and protect this invaluable asset.

Discover the Six-Step Process to Proving the Impact of PR and Marketing

Our whitepaper guides you through a proven six-step process designed to enhance your brand reputation management and measurement efforts:

Step 1: Understand Your Stakeholder Ecosystem: Identify and map the key stakeholders who influence your brand’s reputation.

 

Step 2: Establish a Measurement Framework: Set up a structured approach to track and evaluate your PR and marketing activities.

 

Step 3: Integrate Metrics that Matter: Focus on the critical metrics that directly impact your brand perception and overall reputation.

 

Step 4: Evaluate Campaign Effectiveness: Assess the impact of your campaigns with real-time data and social listening tools.

 

Step 5: Prove ROI with Data: Link your efforts to measurable business outcomes, demonstrating the value of your PR and marketing strategies.

 

Step 6: Communicate Results to Leadership: Present your findings in a way that aligns with broader business goals, ensuring continued support and investment.

 

You’ll also Learn More about:

• How to Measure Brand Perception: Learn how to accurately gauge how your brand is viewed across various channels and among different stakeholders.
• Brand Evaluation Process: Understand how to implement a comprehensive measurement framework for your PR and marketing strategies.
• Proving ROI: Discover practical approaches to demonstrating the tangible impact of your brand reputation management efforts.

Case Studies and Success Stories

See how leading brands like TELUS and Meetic Europe have implemented these strategies to transform their brand perception and achieve measurable results.

Register to download our whitepaper today and take the first step towards a more comprehensive, data-driven approach to managing brand reputation and proving the impact of PR and marketing.