Whitepapers

This report is packed with data-driven media insights from the last 12 months, surrounding 8 leading pharmaceutical brands and the wider industry. This essential resource will give you the market intelligence you need to adapt and craft winning PR and marketing strategies as you prepare for 2025.

Our comprehensive pharma report includes:

• Social media trends and topics dominating the industry and specific brands
• Mainstream news coverage analysis
• A focused analysis on the GLP-1 weight loss medication revolution
• List of key journalists in the pharmaceutical sector
• Calendar of upcoming industry events you need to know about

Why this report is essential:

• Understand public perceptions and media narratives
• Identify influential journalists for your PR outreach
• Plan your strategy around major industry events
• Discover emerging trends and conversations around GLP-1 weight loss medications

Key Insights:

• Discover why Pfizer, Merck & Co., and AstraZeneca are the three most mentioned pharma brands across social and mainstream media.
• The COVID-19 aftermath still dominates social media conversations, with treatments and vaccines being the 1st and 3rd most discussed topics.
• GLP-1 weight loss medications are the 2nd most discussed topic on social media, with 6 out of the 15 most-mentioned drugs related to this category.

Master Brand Reputation Management with Proven Strategies

Today, effective brand reputation management is crucial for sustaining trust and driving business success. Our latest whitepaper, Reputation ROI: Six Steps to Proving the Impact of PR and Marketing offers a comprehensive, step-by-step guide to measuring brand perception, evaluating your strategies, and proving the impact of your PR and marketing efforts.

Why Focus on Brand Reputation Management?

A strong brand reputation is the foundation of trust with your customers, stakeholders, and the market at large. Research shows that 63% of consumers prefer to buy from brands they trust, even if they have to pay more. This whitepaper equips you with the tools to build, manage, and protect this invaluable asset.

Discover the Six-Step Process to Proving the Impact of PR and Marketing

Our whitepaper guides you through a proven six-step process designed to enhance your brand reputation management and measurement efforts:

Step 1: Understand Your Stakeholder Ecosystem: Identify and map the key stakeholders who influence your brand’s reputation.

Step 2: Establish a Measurement Framework: Set up a structured approach to track and evaluate your PR and marketing activities.

Step 3: Integrate Metrics that Matter: Focus on the critical metrics that directly impact your brand perception and overall reputation.

Step 4: Evaluate Campaign Effectiveness: Assess the impact of your campaigns with real-time data and social listening tools.

Step 5: Prove ROI with Data: Link your efforts to measurable business outcomes, demonstrating the value of your PR and marketing strategies.

Step 6: Communicate Results to Leadership: Present your findings in a way that aligns with broader business goals, ensuring continued support and investment.

You’ll also Learn More about:

• How to Measure Brand Perception: Learn how to accurately gauge how your brand is viewed across various channels and among different stakeholders.
• Brand Evaluation Process: Understand how to implement a comprehensive measurement framework for your PR and marketing strategies.
• Proving ROI: Discover practical approaches to demonstrating the tangible impact of your brand reputation management efforts.

Case Studies and Success Stories

See how leading brands like TELUS and Meetic Europe have implemented these strategies to transform their brand perception and achieve measurable results.

Register to download our whitepaper today and take the first step towards a more comprehensive, data-driven approach to managing brand reputation and proving the impact of PR and marketing.

Are you ready to gain a competitive edge in the fast-paced sportswear industry? Discover the latest insights and trends shaping the future of athletic apparel with our global Sportswear Industry Scan Report.

What’s Inside Our Media Monitoring Analysis:

Brand Analysis

Explore how top brands like Nike, Adidas, and New Balance are dominating the sportswear industry. Learn about:
What’s driven peaks in their media coverage over the last 12 months
Product innovations causing buzz
Strategic moves reshaping the market

Consumer Conversations

Dive into the latest sportswear discussions with our social listening analysis. From product preferences to brand positioning, understand what consumers are saying about their favorite athletic brands and how it’s shaping the industry.

Mainstream Media Coverage

Gain insights into how media is covering key sportswear topics such as:

• Design trends
• Brand partnerships
• The continued rise of online retail

Future Trends

Stay ahead of the curve with predictions on emerging trends and market dynamics influencing the sportswear industry.

Why Download Our Sportswear Industry Report?

Data-Driven Insights

Backed by Onclusive’s media monitoring analysis of over 28 million pieces of content, this report provides depth and accuracy in sportswear industry insights.

Strategic Advantage

Leverage our social listening analysis and findings to refine your PR and marketing strategies, identify new opportunities, and outpace the competition in the sportswear market.

The fashion industry has witnessed seismic shifts over the last 12 months: 

• Increased scrutiny on fast fashion brands due to their environmental impact.
• Established high street brands facing fierce competition from online giants like Shein and Temu.
• A consumer shift towards second-hand shopping, fueled by platforms like Vinted and Depop.

Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector. Inside the report you’ll discover:

• What’s driving fashion brand mentions over time: the stories driving key peaks.
• Leading players dominating the share of voice on social media. 
• Why sustainability and CSR initiatives are only a minor part of online conversations about the fashion industry, and what topics are really driving consumer interest.
• How the growing second-hand clothing market is influencing global consumer behaviour.

Download the full fashion industry media analysis report today and get ahead of the trends!