International Women’s Day: A Social & Online Media Data Analysis




On Friday, 8 March 2023, the world celebrated International Women’s Day (IWD). This year’s theme is #InspireInclusion, which “emphasizes the importance of diversity and empowerment in all aspects of society.” The campaign theme encourages everyone to champion inclusion in IWD 2024 and beyond. 

Our data snapshot shows how the run up to IWD has sparked significant discussion, with four million more social media mentions than last year and two million more people speaking about #InternationalWomensDay 

In recent weeks, we’ve also seen topics related to women’s rights and equality go viral. Content like Georgia Ball’s golfing mansplaining video saw peak engagement in February across TikTok, Instagram, Facebook, & X (Formally Twitter), and mainstream news such as CNN in the US. 

Download our data snapshot to discover:

  • How the conversation around ‘Mansplaining’ grew in the lead up to IWD
  • The most popular hashtags about IWD
  • A special highlight on Iran and the fight against women’s rights violations
  • Top global and local influencers
  • How the discussion around IWD has grown


Access International Women’s Day Snapshot, here!