Whitepapers
Corporate Pride Month Pulse
The corporate pride communications landscape shifted dramatically in 2025. With 39% of Fortune 1000 companies scaling back their LGBTQ+ engagement and brands adopting “internal-only” approaches, the traditional rainbow marketing playbook no longer applies. Our comprehensive analysis of 85+ million social mentions and media coverage reveals which brands’ pride strategies succeeded, which brands maintained their commitment, and how the political climate reshaped communications
Key Statistics
- 39% of corporate pride programs scaled back in 2025
- 60% of companies cite Trump administration as primary reason for scaling back
- A total reach of 165.3 million in 2025 vs. 141.5 million in 2024 (a decrease of 14.4%).
Key Highlights
- Corporate pride strategy analysis across Fortune 1000 companies
- Deep-dive analysis of Disney, Amazon, Apple, PwC and Mercedes-Benz corporate pride approaches
- Impact of political climate on corporate pride communications
- Emerging trends: “internal-only” support and international market strategies
- Case studies of brands that bucked the corporate pride trend
Team
Onclusive
UN Ocean Conference 2025: How Social Media Captured a Global Turning Point
The third United Nations Ocean Conference (UNOC3), held in Nice from June 9–13, 2025, marked a historic milestone for ocean governance — and it didn’t go unnoticed online.
Despite competing with major global news events, the summit generated significant digital engagement and emerged as a powerful moment in the public conversation on ocean policy.
What drove this visibility?
Which themes dominated the conversation?
Who were the most influential voices?
Onclusive’s latest snapshot report breaks down the social media performance of UNOC3, revealing key engagement trends, leading topics, and the role of science, NGOs, and public figures in amplifying the ocean agenda.
Download the full snapshot to explore the data behind the momentum — and discover how this global event is helping bring ocean issues to the center of public, political, and media attention.
Team
Onclusive
Energy Industry Pulse 2025: Who Shapes The Narrative, What Drives the Conversation?
Key Media Trends at a Glance
This infographic highlights essential findings from our energy industry media analysis. Drawing from Onclusive’s research into 12 months of media coverage and social engagement, it visualizes which companies command attention, what topics drive consumer conversations, and which challenges are reshaping industry narratives.
What You’ll Discover:
- Share of Voice Analysis: See which of eight major energy companies dominates social and mainstream media presence.
- Consumer Priorities: Explore the top 5 topics energy consumers are discussing, with climate accountability leading at 45.9%.
- Industry Challenges: Understand the key hurdles facing energy companies, with Trump’s policies and deregulation representing 22% of discussions.
- Energy Transition Hurdles: Visualize the specific challenges companies face in balancing sustainability with profitability.
- Media Coverage Trends: Identify what mainstream media is focusing on, with diversification and renewables investment capturing 11% of coverage
Download Now
Team
Onclusive
Team
Onclusive
DEI and Sustainability: Important Calendar Dates for 2025
Planning your communications strategy around key diversity, equity, inclusion (DEI), and sustainability milestones can amplify your brand message and demonstrate authentic commitment to these important causes. This comprehensive calendar serves as a strategic resource for forward-thinking communications professionals.
Why This Calendar Is Essential for Your Media Planning
Forward planning is the cornerstone of effective PR and communications. Having visibility of significant DEI and sustainability dates allows you to:
- Align your content strategy with global conversations when they’re most relevant
- Avoid tone-deaf messaging during sensitive cultural moments
- Maximize media coverage by pitching stories that connect to timely themes
- Demonstrate authentic commitment by consistently engaging with these topics
- Prepare spokespeople with relevant talking points ahead of industry-wide discussions
- Leverage social media amplification when audiences are most engaged with these topics
What’s Included in the Calendar
- International awareness days related to diversity, equity, inclusion, and sustainability
- Regional observances across major markets including North America, Europe, APAC, and LATAM
- Industry-specific milestones for sustainability reporting and DEI benchmarking
- Regulatory deadlines for ESG disclosures and compliance reporting
- Conference and event dates where DEI and sustainability will be focal points
- Historical context for key observances to inform authentic communications
- Recommended lead times for planning content around each date
Team
Onclusive
European Brand Influence Rank: DEI & Sustainability in the Media
Uncover how leading European brands score on shaping media perception about their Diversity, Equity, and Inclusion [DEI] and sustainability policies
This report arrives at a critical moment as European policymakers and business leaders resist the Trump administration’s efforts to roll back DEI programs. In this evolving context, how your brand’s DEI policies are perceived can significantly impact your reputation and market position.
The European Brand Influence Rank provides valuable insights into which European companies are most effectively shaping public perception through their media presence amid these challenges.
What’s Inside This Report
- European Brand Influence Rank: Discover the top 40 most influential European brands ranked by their global media influence overall.
- DEI and Sustainability Media Scores Revealed: Each brand is scored based on media perception surrounding their DEI and Sustainability policies and initiatives.
- Regional Leaders & Laggards: Country-specific insights into which brands are excelling or struggling in different European markets.
- The DEI & Sustainability Media Score Top 10: Uncover which brands are setting the benchmark for effective DEI and sustainability communication, including companies like Tesco, Unilever, and Prada.
Key Findings
- European brands show modest influence scores (20-32 points) compared to global tech giants (300-575 points).
- Stronger link between corporate social commitments and brand influence in Europe compared to the U.S.
- European businesses continue prioritizing diversity and sustainability, despite external pressures to scale back efforts.
- Unilever and Tesco lead the way with consistent, transparent communication on DEI and sustainability policies.
Download Your Copy Now
Team
Onclusive
Team
Onclusive
Leading Through Perception: 2025 Global DEI Media Score
Beyond Policy: How Brands Shape Their DEI Narrative
In today’s interconnected world, how your brand’s diversity, equity, and inclusion (DEI) policies and initiatives are perceived matters as much as the policies themselves. Our 2025 Global DEI Media Score measures exactly this—tracking how effectively the world’s most influential brands communicate their DEI commitments across mainstream and social media.
What Makes a Media Perception Leader
The DEI Media Score doesn’t measure policy quality—it quantifies how effectively companies shape public perception through the mainstream and social media.
This comprehensive scoring system (out of 100 points) identifies which brands have mastered the art of communicating their DEI initiatives in ways that resonate with stakeholders, build trust, and differentiate themselves in a complex social landscape.
Why Media Perception Matters
In a rapidly changing social and political environment, how effectively you communicate your DEI initiatives can:
- Shape and strengthen your brand reputation
- Build meaningful connections with diverse audiences
- Demonstrate authentic commitment to stakeholders
- Create competitive differentiation in your industry
The infographic highlights this year’s top performers who have excelled in these areas—brands that aren’t just implementing DEI policies but are effectively telling their stories in the media.
Get the Visual Insights
Want a quick, shareable overview of the 2025 DEI Media Score leaders?
Team
Onclusive