Media Measurement

Proving Performance Through The Entire Consumer Journey

Measure the Impact of Earned & Owned Media

Onclusive is the first company to measure the impact of earned and owned media content at each crucial stage of the consumer journey, helping determine the quality, resonance, influence, and bottom line impact of every article.

Power of voice measurement

Power of Voice™

Power of Voice™ is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice™ shows a brand’s authority, beyond share of voice, against competitors in one simple chart.

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Reader Engagement

PR teams have longed for a way to understand if their earned media is actually being consumed, and if so, by who and for how long. Reader Engagement from Onclusive answers these questions and identifies which stories, publications, and authors drive the best engagement with your content.

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Brand Impact

Onclusive Brand Impact metrics answers: Which stories are influencing my audience? How my content is impacting sentiment? How likely readers are to take a desired action? And, which publications and authors drive the most impact for my brand?

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PR Attribution™

Onclusive invented and pioneered the first true attribution approach for communications to demonstrate the real impact of earned and owned media by successfully making this connection. We measure how many times people, after having read a piece of content about your brand, eventually visit your website and which actions they take – including pages visited, content downloaded, sign-ups, sales, and revenue.

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Madison Hodges Brand Manager, Metromile
With Onclusive I can pinpoint exactly how many people are getting quotes and buying policies based on owned, earned, and newswire coverage. I can even go a step further with earned and newswire coverage and track these conversion events back to specific publications and in some cases even individual authors.
Case Study

Onclusive is Yext’s Answer for PR Analytics

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies. Yext’s communications team was looking for a better way to understand the full effect of its efforts in a way that would meaningfully inform their communications strategy, and allow them to better quantify the effectiveness of their communications and report press coverage metrics. Yext partnered with Onclusive as their PR analytics solution to help them better understand the business outcomes of their public relations.

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Case Study

Livongo: Messaging & Media Relations for an Award-Winning IPO

In early 2019, Livongo began preparing to go public. Livongo faced an extremely tight IPO timeline, limited resources, and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test” for the digital health industry. Learn how Livongo used Onclusive to launch an award-winning IPO and measure the results of their strategies.

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