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Media Measurement

Proving Performance Through The Entire Consumer Journey

Measure the Impact of Earned, Owned and Social Media

Onclusive is the first company to measure the impact of earned, owned and social media content at each crucial stage of the consumer journey, helping determine the quality, resonance, influence, and bottom line impact of every article.

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Social Trends, Influencers, Sentiment

Get a holistic view of social media performance with real-time insights about your brand, competitors, topics, and influencers. Access direct and indirect brand mentions, keywords and hashtags across all major social media networks including Twitter, Facebook, Instagram, YouTube and TikTok. Monitor industry trends and competitor mentions, measure influencer performance, and track sentiment over time.

Power of voice measurement

Power of Voice™

Power of Voice™ is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice™ shows a brand’s authority, beyond share of voice, against competitors in one simple chart.

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Reader Engagement

PR teams have longed for a way to understand if their earned media is actually being consumed, and if so, by who and for how long. Reader Engagement from Onclusive answers these questions and identifies which stories, publications, and authors drive the best engagement with your content.

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Brand Impact

Onclusive Brand Impact metrics reveal: Which stories are influencing your audience? How is your content impacting sentiment? How likely are the readers to take a desired action? And, which publications and authors drive the most impact for your brand?

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PR Attribution Report

PR Attribution™

Onclusive invented and pioneered the first true attribution approach for communications to demonstrate the real impact of earned and owned media by successfully making this connection. We measure how many times people, after having read a piece of content about your brand, eventually visit your website and which actions they take – including pages visited, content downloaded, sign-ups, sales, and revenue.

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Public Relations Impact Measurement

See How We Compare to Top Media Monitoring Vendors

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you.

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quote Elizabeth Bassler Director, Media Communications, ConnectWise
Being able to know which metrics were the most impactful for my leadership team grew their understanding of the benefit of our work, and with increased exposure, the full company saw the value of PR and became more engaged. The use of Onclusive data has strengthened our collaboration.
Case Study

Using Data to Showcase Results: How ConnectWise Developed Their PR Program

As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals. The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications. After conducting research, ConnectWise knew that the Onclusive media analytics platform was the tool that they wanted as they were looking to track all media coverage of their brand successfully, and to have a resource to look up contact information for authors based on trends of what they had recently written about.

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Whitepaper

PR Campaign Planning: Why Analytics is Key To Success

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

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