Sentiment Analysis

Comprehensive Earned Media Sentiment Analysis

The Most Accurate Solution on the Market

Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley, our proprietary Global Sentiment Analysis model leverages artificial intelligence to deliver automated insights around the tone of earned media coverage.

100+ Languages Supported

Tracking sentiment for earned media in multiple markets? The Onclusive multilingual sentiment analysis model will support 104 languages.

Don’t Limit Yourself

Sentiment can be reported at three levels: (1) aggregate sentiment for your total media coverage during a specified date-range; (2) the sentiment of a specific article; (3) the sentiment of each entity within the article – entities are persons, places, things contained in the article and our model provides the sentiment for each entity in the context of the other entities and the overall article

Make Informed Decisions

Understanding how your messages resonate with their intended audience is the first step in optimizing your PR strategies. The result is unmatched visibility, unprecedented insights, and the confidence to make decisions with the metrics that matter.

Nick Gentile Ford Experience Strategist, GTB
We were promoting editorial coverage through paid channels, but didn’t have any visibility into post-click performance. This was a black box for us. For example, which articles did people actually read? What was reader sentiment like on those articles? Onclusive’s technology actually gave us that level of visibility, and enabled us to optimize our spend toward what was working. Having behavioral and attitudinal responses together from the same data source and user experience was a major benefit.
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Airbnb and 23andMe: Achieving Success With The Heritage Travel Campaign

With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. People around the world are taking trips to connect with their ancestry, and that’s why Airbnb and 23andMe teamed up to make traveling to your roots easier than ever. They partnered to launch a communications program to promote their “Heritage Travel” concept and leveraged PR performance insights from Onclusive to optimize their strategy and demonstrate bottom-line impact.

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