Barbie & Oppenheimer: Who’s Winning the Social Media Battle?




The #Barbenheimer frenzy is at an all time high! Our team at Onclusive dug into the social media data, revealing some fascinating insights:

  • Social Listening Unveils Emotions: Barbie dominates with 5 million mentions in the UK, whilst Oppenheimer holds its ground with 1 million mentions this week.
  • Bridging Generations: Engaging 26-40-year-olds, both Barbie’s nostalgia and Oppenheimer’s niche appeal strike a chord with a wide audience.
  • The Power of Nostalgia: Nostalgia fuels social media enthusiasm, igniting emotional connections and loyalty in an age of consumerism.

At Onclusive, our workflow tools make sense of the ever-changing media world. We’re here to help you manage, monitor, and measure your communications activity for ultimate success.

Download our micro report to get a full view of how the two blockbusters compete!

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