Whitepapers
International Women’s Day: A Social & Online Media Data Analysis
On Friday, 8 March 2023, the world celebrated International Women’s Day (IWD). This year’s theme is #InspireInclusion, which “emphasizes the importance of diversity and empowerment in all aspects of society.” The campaign theme encourages everyone to champion inclusion in IWD 2024 and beyond.
Our data snapshot shows how the run up to IWD has sparked significant discussion, with four million more social media mentions than last year and two million more people speaking about #InternationalWomensDay.
In recent weeks, we’ve also seen topics related to women’s rights and equality go viral. Content like Georgia Ball’s golfing mansplaining video saw peak engagement in February across TikTok, Instagram, Facebook, & X (Formally Twitter), and mainstream news such as CNN in the US.
Download our data snapshot to discover:
- How the conversation around ‘Mansplaining’ grew in the lead up to IWD
- The most popular hashtags about IWD
- A special highlight on Iran and the fight against women’s rights violations
- Top global and local influencers
- How the discussion around IWD has grown
Access International Women’s Day Snapshot, here!
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Onclusive
Sector Scan Report: Banking
- Bank of America
- HSBC
- Barclays
- Santander
- BNP Paribas
Inside the report you’ll discover valuable social listening insights from the last 12 months including:
- Which bank is dominating social media conversation and why
- The main drivers of social media conversation surrounding these brands
- The top 10 hashtags associated with each brand
- Top media sources creating social commentary about the banking industry on X
We also share a comprehensive list of important March – April events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
We also share important March events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
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Onclusive
Unlock Insights with Our Latest Insurance Industry Scan Report
Discover the pulse of the insurance landscape with our social listening analysis of nine leading global insurance brands:
- Allianz
- AxA
- Aviva
- Prudential
- Generali
- MAPFRE
- Mutua Madrileña
- AIA Group
- Crédit Agricole Assurances
Dive into our report to unveil invaluable insights shaping the future of these brands, the broader insurance sector, and enhance your journalist outreach:
- Identify the most buzzworthy organisations
- Explore the topics and trends fuelling online discussions for each brand
- Gain insight into the key concerns and interests of policyholders
- Discover the top 15 influential voices discussing insurance brands on X (formerly Twitter)
- Access a curated list of essential journalists to enhance your media outreach
- Stay ahead of the curve with upcoming news stories and industry events to align your PR, Communications, and Marketing strategies effectively.
Elevate your understanding of the evolving insurance landscape by downloading the report now.
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Onclusive
Your 5-Step Guide to Outwitting Your Competitors with Horizon Scanning
As PR, Comms and Marketing teams, you can provide consumer and industry insights that help amplify your brands through horizon scanning. Understanding what’s coming is one of the smartest ways to outwit competition and win business.
By looking strategically ahead, you can decide how to capitalise on the future news agenda, upcoming trends, and changing stakeholder sentiment. The key is to know how to gather this data and act on it. We’re here to help make it simple!
In our latest guide, we’ve defined five cutting-edge horizon scanning tactics to elevate your planning strategies in the coming year. These include:
- How to navigate the horizon for your brand and industry
- Anticipating events that will impact your brand
- How to identify emerging industry and consumer trends
- Discovering what’s new with stakeholders and consumers
- Predicting potential crises ahead of time
- And more!
Inside, you can access our key tips for making data-driven decisions and how to use insights from your horizon scanning efforts to boost your comms value and competitive edge.
If you want to improve the effectiveness of your insights, monitoring and planning tools (or discover new features) get your copy of our guide now: ‘5 Cutting-Edge Horizon Scanning Tactics to Outshine Your Competition’
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Davos: World Economic Forum Social Analysis
Approximately 1,600 business leaders, including more than 800 of the top CEOs and chairs of World Economic Forum members and partners, participated. This is also the case for more than 150 global innovators, technology pioneers and unicorns.
Davos 2024 generated over 4.2 million mentions on social media. However, this was less than the 2023 Forum (very popular following two years of the pandemic with nearly 7.3 million).
Fill in the form below to access our comprehensive media analysis report of the event:
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Onclusive
CEO Index Report Q4
In this quarter’s CEO Index report, we look back at Q4 2023 and uncover which CEOs in the UK, US, and Europe stood out in the media and why.
Some key points inside the report:
- William Ackman, CEO of Pershing Square Holdings, catapulted himself to first place on the UK leader board after posting a controversial post on X, making his first appearance in the top 10 this year.
- Globally, Banking and Finance re-emerged as the most prominent business sector by CEO media mentions, growing by 42% and surpassing the volume of last quarter’s leader (Information Technology).
- Sectors such as Pharmaceuticals & Healthcare and Aerospace & Defence also saw media mentions of their leaders increase, while several other ones saw declines this quarter.
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Proving Communications Value with Robust Measurement & Analysis
Proving the value of your PR efforts has never been more difficult for comms teams. You’re tasked with delivering tangible insights that define, track, and prove the success of your strategies and campaigns against corporate objectives. But how do you build a strong measurement strategy?
In recognition of AMEC Measurement Month, we’ve created a 101 guide to simplify PR data-analytics and support your measurement journey today.
We cover:
- Managing brand reputation in a dynamic social media landscape,
- How to start your measurement and analysis journey,
- Which PR measurements to track for reputation management in 2024,
- How gathering social listening data protects and enhances brand reputation,
- How to drive stakeholder engagement with data rich insights
- Using social listening to understand your brand’s reputational health
You’ll also discover the key metrics captured by Onclusive’s Social Listening tool that can immediately enhance your approach to measurement.
Not only will these analytics help you to track the effectiveness of your comms efforts but also give you the knowledge you need to allocate resources and iterate your messaging for more impactful and measurable campaigns.
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Onclusive
Unlock Your Strategic Advantage with Forward Planner: A Year of News Agendas at Your Fingertips
In the fast-paced world of media and communication, staying ahead of the game is essential for any business or organisation. It’s all about being in the right place at the right time, delivering the right message to your audience.
But how can you anticipate what’s going to happen in the coming months and tailor your communication strategies accordingly? The answer is Forward Planner, your ultimate tool for forward-thinking planning.
Forward Planner is the compass that helps you navigate the ever-evolving media landscape. It’s not just a tool; it’s your strategic advantage, giving you immediate access to a wealth of information about upcoming events and announcements, both on a global and national scale.
With a scope of 12 months ahead and spanning 150 categories, Forward Planner covers it all: from geopolitical news and public affairs, culture, entertainment, and lifestyle, to trade and consumer conferences, anniversaries, and awareness days.
Unlock Your Free calendar for key dates in 2024:
Ready to supercharge your communication strategies? We’re excited to offer you a free complete news agenda for the next 12 months! Simply fill out the form below, and you’ll gain immediate access to a treasure trove of information that will transform the way you plan your media actions.
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