Whitepapers
Sportswear Industry Scan: Unveiling Consumer Trends & Media Coverage
Are you ready to gain a competitive edge in the fast-paced sportswear industry? Discover the latest insights and trends shaping the future of athletic apparel with our global Sportswear Industry Scan Report.
What’s Inside Our Media Monitoring Analysis:
Brand Analysis
Explore how top brands like Nike, Adidas, and New Balance are dominating the sportswear industry. Learn about:
What’s driven peaks in their media coverage over the last 12 months
Product innovations causing buzz
Strategic moves reshaping the market
Consumer Conversations
Dive into the latest sportswear discussions with our social listening analysis. From product preferences to brand positioning, understand what consumers are saying about their favorite athletic brands and how it’s shaping the industry.
Mainstream Media Coverage
Gain insights into how media is covering key sportswear topics such as:
- Design trends
- Brand partnerships
- The continued rise of online retail
Future Trends
Stay ahead of the curve with predictions on emerging trends and market dynamics influencing the sportswear industry.
Why Download Our Sportswear Industry Report?
Data-Driven Insights
Backed by Onclusive’s media monitoring analysis of over 28 million pieces of content, this report provides depth and accuracy in sportswear industry insights.
Strategic Advantage
Leverage our social listening analysis and findings to refine your PR and marketing strategies, identify new opportunities, and outpace the competition in the sportswear market.
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Onclusive
Fashion Industry Media Analysis
The fashion industry has witnessed seismic shifts over the last 12 months:
- Increased scrutiny on fast fashion brands due to their environmental impact.
- Established high street brands facing fierce competition from online giants like Shein and Temu.
- A consumer shift towards second-hand shopping, fueled by platforms like Vinted and Depop.
Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector. Inside the report you’ll discover:
- What’s driving fashion brand mentions over time: the stories driving key peaks.
- Leading players dominating the share of voice on social media.
- Why sustainability and CSR initiatives are only a minor part of online conversations about the fashion industry, and what topics are really driving consumer interest.
- How the growing second-hand clothing market is influencing global consumer behaviour.
Download the full fashion industry media analysis report today and get ahead of the trends!
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Onclusive
CEOs and their Brands in the Media: Food & Beverage Industry
A company’s reputation is often influenced by its CEO’s public persona. From crisis management to brand advocacy, CEOs are at the forefront, driving the narratives that define their companies. This quarter, we examined CEOs in the food and beverage industry.
We analyze mainstream news and social media conversations surrounding the top executives of the industry’s biggest players in the second quarter of 2024, consequently covering data from 1 April to 28 June.
Featured CEOs and Brands:
- Alexandre Ricard: Pernod Ricard
- Antoine de Saint-Affrique: Danone
- Debra Crew: Diageo
- Dirk Van de Put: Mondelez International
- Donnie King: Tyson Foods
- George G. Weston: Associated British Foods
- Hugh McGuire: Glanbia
- James Quincey: The Coca-Cola Company
- Matteo Fantacchiotti: Campari
- Rafael Pamias: Grupo Bimbo
- Ramon Laguarta: PepsiCo
- Ulf Mark Schneider: Nestlé
By analyzing social and mainstream media data about each CEO and their brand, we uncover the key topics driving the news and consumer agendas and CEOs’ pivotal role in steering brand reputation.
Inside the Report:
- Media Dominance: Which CEOs are making the most significant impact in mainstream and social media.
- Leading Topics: What’s driving news coverage of CEOs and their brands.
- Controversial Issues: What contentious topics are sparking online activism.
- Media vs. Social Media: Understand the differences in coverage between mainstream news and social media platforms. Who’s dominating where and why?
Complete the form below to access the report on Food & Beverages CEOs and their brand in the media:
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Onclusive
Industry Scan Report: Airlines 2024
Learn about consumer discussions shaping the future across social media and what topics are dominating mainstream news:
- Consumer Opinions and Concerns: Gain a deeper understanding of what matters most to your audiences by listening to comments and discussions online.
- Media Trends: Stay informed about the hot airline topics dominating mainstream media. Learn what journalists and influencers are focused on, from safety issues to sustainability initiatives.
- Airline Media Contacts: Enhance your media outreach with our curated list of media contacts, including some lesser-known but influential journalists – helping you to get your stories in front of the right people.
Key Industry Dates: Use our calendar of upcoming industry events and news stories to align your communications plan and showcase your brand effectively.
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Onclusive
Key Events Ahead of the UK General Election
This essential document provides visibility of the pivotal moments that will shape the political and media landscape in the coming weeks.
Designed specifically for Marketing, PR and Communications professionals and pulled from our very own Forward Planning database of upcoming news and events, you’ll be armed with insight to refine and maximise your campaigns amidst a time of intense political media coverage.
Download now to strategically align your efforts with the major political milestones and keep your brand’s message resonant and timely.
Last Updated: 05/07/24
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Onclusive
Competitive Environmental Intelligence: Winning the Media & Marketing Race
Environmental sustainability has transcended its status as a corporate buzzword to become a guiding principle for PR, communications, and marketing teams; it’s paved the way for a new era of competitiveness with huge financial ramifications.
Companies must now manoeuvre through the intricacies of climate-related information and strategies to effectively communicate their brand’s message, maintain brand health, and remain competitive in their markets.
Our whitepaper, Competitive Environmental Intelligence: Winning the Media & Marketing Race, delves into the crucial data sets that PR, communications, and marketing teams need to track to understand their competitive landscape and benchmark against to improve media performance and brand perception.
Inside this whitepaper we explore:
- Key media intelligence data sets PR, communications, and marketing teams should track to gain a clear understanding of their competitive landscape in relation to environmental sustainability
- How to gather these competitive intelligence complex data sets simply and effectively
- A Competitive Environmental Intelligence analysis of global energy companies to illustrate the power of mainstream, online, and social media analysis for successful competitive benchmarking.
Don’t miss this opportunity to get the tools you need to gain a deeper understanding of your competitive environmental sustainability landscape, benchmark effectively, and elevate your brand’s media performance and perception.
Download your free whitepaper today!
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Onclusive
Industry Scan Report: Hotels
The hospitality industry is facing labor shortages and sustainability challenges while feeling the effects of the cost-of-living crisis. To thrive during times of economic uncertainty, hotel brands must have a strong grasp of consumer priorities and concerns as well as new and emerging trends.
Inside the Hotels Industry Scan report, we analyze the social media conversations surrounding leading hotel brands and the wider industry to provide valuable insights into how the sector is evolving and adapting to new challenges.
We also include a list of key industry media contacts you’ll want to target with your communications and campaigns.
Our social listening analysis examines eight global hotel companies and brands:
- Marriott International
- Hyatt Hotels Corporation
- Accor Group
- Hilton Worldwide
- Jin Jiang International
- InterContinental Hotels Group (IHG)
- Meliá Hotels
- Pan Pacific Hotels
We also include a page dedicated to the industry disruptor, Airbnb.
Discover issues that are shaping the future of these brands and the hotel industry through social listening:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Key issues being talked about within the hotel industry
- The insights behind key topics consumers are discussing
- Conversations that are shaping the future of industry disruptor Airbnb
- Top top 15 influential sources talking about the hospitality sector
Stay ahead of the curve in the evolving world of hospitality – download your copy of the report today and unlock the insights driving success in this dynamic industry.
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Onclusive
Sector Scan Report: Automotive
With automotive brands in Europe and Asia emerging as viable alternatives for affordable Electric Vehicles, they’re quickly changing the competitive landscape of the auto sector.
Inside this automotive report, we analyse the social media presence and performance of three leading breakthrough brands alongside established brands to tell an interesting story of how the sector and consumer perceptions are evolving.
We also include a list of key media contacts you’ll want to target with your communications and a calendar of relevant events and stories that will hit the news agenda in May, June, and July – giving you everything you need to maximise your PR impact over the coming months.
Our social listening analysis examines eight, global automotive brands:
- Ford
- Toyota
- Honda
- Volkswagen
- Peugeot
- BYD
- Dacia
- Polestar
You’ll uncover revealing social media insights that are shaping the future of these brands and the automotive sector:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Sentiment breakdown for each brand over 12 months
- Key topics fuelling consumer discussions about the sector and individual companies
- The top 15 influential sources talking about automotive brands and topics on X (formerly Twitter)
Level up your understanding what’s happening right now in the automotive sector and start using it to your advantage.
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Onclusive