Whitepapers
What Makes Journalists Tick? Six Media Relations Rules to Live by
With newsrooms downsizing, new technology and AI shaping the future of storytelling, and ever-evolving social media platforms to adjust to, the world of journalism is shifting again. Meaning that journalists have less patience than ever for PR pitches that don’t hit the mark or media relations teams that aren’t responsive to their immediate needs.
However, the good news is that a large majority of journalists still see the value that PR plays. The current media climate allows plenty of opportunity for those who understand the principles of newsworthy storytelling and can be depended on to deliver timely, accurate information.
See more inside this guide.
Team
Onclusive
Get Ahead of a PR Crisis: 7 Social Listening Best Practices
Social media enables conversations and opinions to spread like wildfire. A single incident can prove detrimental to a brand in a matter of minutes – not just in terms of brand perception but also sales – and be remembered for years to come. A modern-day PR Crisis has become even more difficult to manage as channels of communication have evolved and changed.
With intelligent social media monitoring and listening technology, PR, Comms, and Crisis management teams have the tools they need to understand who’s talking about their brands, what they’re saying, where they’re saying it, and the sentiment behind it. Armed with this knowledge, brands can understand and get ahead of a potential crisis and act before it gains momentum.
Our Guide ‘Get Ahead of a PR Crisis: 7 Social Listening Best Practices’ shows you how to:
#1: Identify & Monitor Potential Sources & Stakeholders, including Organisational Leaders
#2: Monitor & Benchmark beyond Your Sector
#3: Define KPIs & Set Customised Monitoring Alerts
#4: Determine the types of Deliverables, their KPIs, & their Frequencies
#5: Evaluate the Severity of Your Brand “Crisis”
#6: Measure the Impact of a Crisis on Earned Media, Owned Media, & Google Search
#7: Analyse Data & Share Information
You’ll also glean insights into how social listening has helped our clients to respond in potential crisis situations.
Download Get Ahead of a PR Crisis: 7 Social Listening Best Practices now to keep your brands ahead of any incoming crisis.
Team
Onclusive
Team
Onclusive
CEO Index Report: Q2
Dive into the earned media perfomance of the world’s top CEOs across the US and Europe. Our quarterly CEO Index report identifies which leaders are making the biggest media impact and why. Their earned media coverage not only affects their personal brands, but also defines the public’s perception of their companies – ultimately impacting corporate reputation.
The data in this report is pulled from Onclusive’s CEO Index: a dashboard that measures, analyses, and compares earned media coverage of leading CEOs across the US and Europe’s biggest listed companies.
Importantly, this quarter’s report sheds light on the global CEO landscape from April – June 2023; identifying who’s making the most impact in each sector, market, and on a global scale.
- Which sectors and countries had the most talked about CEOs in the media,
- What themes were most widely discussed in relation to CEOs,
- How UK-based companies and CEOs performed in comparison to one another,
- Which CEOs made the biggest impact on a global and national scale,
- How CEOs in the ‘Consumer Goods’ Sector performed,
- Which CEOs had the greatest impact in relation to ‘Innovation’
Download the report to access key data insights on the biggest names in your sector.
Team
Onclusive
Social Media the PR Way – Enhance Your Strategy with Social Listening
Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.
Onclusive and Digimind – now part of the same company – have joined forces to shine a light on the impact of using social media in your PR strategy and give you AI enhanced tools to execute that strategy.
What can social media do for you in PR?
- Show how global events are impacting your audience (and changing the opinions of that audience),
- Gives you valuable channels to share content through,
- Identify journalists and media contacts to approach with press releases,
- Predict an oncoming PR crisis by listening to how people are talking about your brand,
- Provide insights about a brand’s different audiences and drivers of sentiment.
Ultimately, social media helps you improve the impact of your PR and communications activity.
Download our guide for data insights on the most popluar social media platforms for PR and learn how to enhance your comms strategy with social listening tools.
Team
Onclusive
How Copyright Confident are You? A PR & Comms Guide to Compliance
Copyright compliance is a complex and nuanced topic, but it doesn’t have to be. As long as you have the right resources and information, you can make an informed decision about which copyright license is right for your PR & Comms needs..
In this short (not-so-boring) guide, we’ll equip you with the essential knowledge you
need to help you, and your organisations:
♦ Avoid copyright infringement and potential financial penalties,
♦ Copy and share coverage confidently to showcase your results,
♦ Ensure compliance without overpaying for unnecessary licences.
Team
Onclusive
CEO Index Report
CEOs of the world’s biggest listed companies have become powerful, personal brands; particularly those who are vocal in the public domain. For these leaders, everything they say and how they behave not only defines the public’s perception of them, but the reputations of the organizations they lead to.
With interest in global business leaders at an all-time high, Onclusive has launched the CEO Index: a dashboard that measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies.
Inside our first CEO Index quarterly report, we look at who’s been making the biggest media impact in 2023 so far.
You’ll uncover:
- Which sectors and countries had the most talked about CEOs in the media,
- Which countries’ media had the greatest share of voice,
- What themes were most widely discussed in relation to CEOs,
- Which CEOs made the biggest impact on a global and national scale,
- How CEOs in the Energy & Utilities sector performed,
- Which CEOs had the greatest impact in relation to ‘Leadership’.
This tells an interesting story of the global CEO landscape during the first three months of 2023; identifying who’s making the most impact in each sector, market, and on a global scale.
Download to understand what’s driving engagement, how the biggest names in your sector are performing, and how you could do the same to maximize and enhance the profile of your CEO and brand.
Team
Onclusive
Team
Onclusive