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Blogs  / December 6, 2021

Comparing top 2021 media monitoring vendors

by Lauren Bauch, Marketing Manager

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. 

Media monitoring must be comprehensive

Just having media monitoring in place is no longer sufficient for PR and communications success. Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. We are the category leaders when it comes to local, national and international media monitoring:

What makes Onclusive stand out from the pack? The key is our proprietary newscrawler, which has stored over 5 billion articles to date and continues to capture over 6 million pieces of earned, owned, and newswire content every day – more content than any other source.

In addition, our customers use Onclusive’s advanced data science for precision-targeting their keywords while eliminating irrelevant or spam articles.

With Onclusive’s News Engine Optimization (NEO) technology, PR pros can hone in on the most impactful soundbites by discovering which messages and keywords have the highest pull-through, which were amplified the most across social media, and which drove the greatest amount of website traffic and actions.

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quote Stacey Hedman Global Marketing Strategy, IFAW
NEO analysis helps us understand where IFAW can truly stand out. And where we might be able to tell another side of the story or what subjects might help us most. Or, join conversations that our audiences are having today.

Don’t miss out on social listening

In the age of social media, monitoring what is being said about your brand, your competitors and industry topics on social networks is just as important as tracking any other media source. Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image.

A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities. We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok.

When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients. PR teams tell us that Onclusive’s scope of social media monitoring helps them better manage their brand reputation, uncover new opportunities, and prove the value of their social strategies. 

Next week in our blog series, we’ll discuss contact database, campaign management and reporting capabilities that can support PR and communications success at the highest level.

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.